AdExchanger News for March 4, 2019

Today's Must Read - WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain [AdExchanger | Optimizing the News] Today from AdExchanger Monday, March 4 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by Beeswax and Contobox - "The 7 Questions To Ask Your Vendors" - Explore the questions you should ask before you elect to work with someone and present a framework to quickly evaluate who will be the right vendors and partners for your company. --------------------------------------------------------------- Today's Must Read [WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain]( “2019 will be challenging due to the clients we lost in 2018,” CEO Mark Read told investors on the earnings call. “It takes some time for that to cycle through.” [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech]( “If brands and advertisers start embracing the AT&T/Xandr model and clients start looking for something similar, there is definitely a case to be made that Comcast wants a seat at the table,” said Elgin Thompson, managing director of tech investment firm Digital Capital Advisors (DCA). [More.]( [Without A Real Programmatic Direct Plan, Publishers Face PMP Pain]( Programmatic direct will continue to grow, but only for those publishers with the right approach to the market. The open marketplace, for all of its risks and challenges, continues to be a viable solution for many brands because of its inherent scale and ease of use. [More.]( [Manage Your Own Identity Graph]( [How this source of truth powers your marketing]( [( News Round Up Stankey On The Warpath CNN’s digital business will undergo a significant overhaul under AT&T, The Wall Street Journal reports. WarnerMedia CEO John Stankey, a longtime AT&T exec who has shown himself to be a disruptive force within the company’s newly acquired media holdings, is obsessed with mobile engagement to the exclusion of broadcast ratings. His new mandate is to have tens of millions of smartphone users engaged for an average of 10 minutes per day. And Stankey sees the Xandr advertising business playing a role as well. “He wants to sell the ability to target individuals with certain characteristics, the way big tech competitors such as Facebook and Google do.” [More](. Brand Lyft Lyft spent $352 million on advertising in 2018, more than double the $169 million it spent in 2016, according to its IPO filing. Market share almost doubled during that time, from 22% to 39%. “We believe that much of the growth in our rider base and the number of drivers on our platform is attributable to our paid marketing initiatives,” Lyft stated in its filing. Aside from brand-building, Lyft must spend heavily on performance marketing to acquire new drivers and riders. Among its list of warnings to investors, it cautioned that its “marketing initiatives may become increasingly expensive.” About 25% of Lyft’s advertising spend was with Alphabet’s Google, which owns more than 5% of the ride-sharing startup. [Read the filing](. Kidfluencers Despite policies forbidding kids under 13 years old from creating profiles, YouTube and Instagram have spawned a lucrative industry for “kidfluencers.” Brands like Walmart, Staples and Mattel are shelling out big endorsement deals to toddlers and children with popular accounts (generally run by their parents). A sponsored post for identical twin toddlers with more than 2 million followers on Instagram, for example, goes for upwards of $10,000, The New York Times reports. On YouTube, it could rake in up to $50,000. Kids television programs are regulated by the FCC for product placement and promotions, but online videos are not. COPPA, the FTC-backed children’s online protection law, covers data and targeting but not videos of babies on social media. “The fact that brands are using actual children as influencers is a very clear sign that they’re targeting children that they know are on these platforms,” says Josh Golin, executive director of the Campaign for a Commercial-Free Childhood. [More](. But Wait, There’s More! - [A Look Inside The 2019 Ad Tech Outlook]( - Adweek - [CNN Is First Media Co To Use Comscore Cross-Channel Ratings]( - release - [Facebook Sues China-Based Companies For Creating Fake Accounts]( - Bloomberg - [Meet Amanda Cox, Who Brings Life To Data On Our Pages]( - NYT - [Dataxu Launches Advanced TV Marketplace]( - release - [Ford Takes Targeted, Local Approach To Ranger Comeback]( - Ad Age - [J2’s Vivek Shah, The CEO Quietly Presiding Over $4B Media Biz]( - Recode - [Quantcast To Support Google Consent Management Products]( - release - [What’s The Future Of The Internet](- The Information - [Amazon To Launch New Grocery-Store Business]( - WSJ Podcasts [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 116:]( Retail Madness [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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