AdExchanger News for March 1, 2019

Today's Must Read - As Targeting Comes To TV, Digital’s Mistakes Loom Large [AdExchanger | Optimizing the News] Today from AdExchanger Friday, March 1 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by Ad-Juster and Amazon Advertising - "How To Reduce The Cost Of Fraud To Zero" - In this presentation, Dentsu Aegis Network's head of programmatic activation will outline the agency's approach to fraud prevention and his advice for marketers who want more transparency into their online ad campaigns. --------------------------------------------------------------- Today's Must Read [As Targeting Comes To TV, Digital’s Mistakes Loom Large]( As digital marketers enter the TV buying world with sophisticated targeting capabilities, identifying the right balance for personalization in the living room is crucial. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Senators Talk Federal Privacy Regs As Tech Trade Groups Push To Preempt States' Laws]( “Are we here just because we don’t like the California law and we want a federal preemption law to shut it down – or do people think we can have meaningful federal privacy legislation without that?” asked Sen. Maria Cantwell, D-IN, Wednesday during a Senate Commerce Committee hearing with tech trade groups and a privacy advocate. [More.]( [Nielsen Will Accelerate Use Of Cloud And AI Tech]( Going forward, Watch will be called Nielsen Global Media and include Nielsen’s audience measurement, planning and optimization offerings, while Buy will become Nielsen Global Connect and house measurement, prediction and activation tools for retailers. [More.]( [Programmatic Alone Won't Save You]( Parallel to this shift in how we buy ads, there is an even bigger shift in how consumers discover, engage with and purchase goods and services. Programmatic cannot and will not be the solution to all the issues that arise from shifting consumer habits. So what will? [More.]( [The Big Story: Falling Down]( This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. [More.]( [Why Tubi Will Never Have Originals Or A Subscription Tier]( The “free” value proposition speaks loudly to customers overloaded by subscription bundles. Tubi’s user base tripled last year, while total hours viewed on the platform increased by a factor of 4.3. The network focuses heavily on user experience, with one of the lightest ad loads in the industry of four to six minutes per hour, which is about a third of network TV, Farhad Massoudi said. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up The Shopping News Meredith generated $400 million in retail sales last year due to commerce integrations across a dozen of its sites, working with 400 retailers to post 40 million products. To expand its shoppable integrations, Meredith acquired Linfield Media, the six-person affiliate marketing company that runs PromoCodesForYou. “Our broader commerce strategy is to connect consumers to retailers, and provide a shoppable integration in the customer journey to influence sales,” Andy Wilson, SVP of revenue, exclusively told AdExchanger. Meredith readers will start to see promo codes across the shoppable content they peruse. Transparency will be a differentiator, Wilson said. “We are extremely retailer-friendly,” he said. Partners will see where and how promo codes drive consumers to buy. “The data we provide is fully transparent in terms of performance.” Consent Confusion French data protection authorities have dropped an investigation of Vectaury, a mobile demand-side platform. The French CNIL put Vectaury on notice in October 2018 for violating GDPR by failing to gain proper consent to collect data through its SDK and in bid requests. At the time of the probe, Vectaury had collected data on 67.6 million people from more than 32,000 apps, The Register reports. Because Vectaury based its consent management process on the IAB Europe’s framework, the investigation threatened to undermine the digital ad ecosystem’s approach to GDPR compliance. But after Vectaury was able to get its mobile app partners to tweak their consent management processes, CNIL dropped the case. Privacy advocates are unhappy with the outcome. "Until CNIL engages with this question, it will have to keep a close eye on every Vectaury out there,” says Johnny Ryan, chief policy officer at privacy-centric browser Brave. “And that is not practical, because there are hundreds, and perhaps thousands.” [More](. Fits And Starts Instagram will fund creators to make content for IGTV, its bet on long-form video that hasn’t picked up much traction with users. Despite an extravagant launch last year, many influencers aren’t using IGTV, according to The Hollywood Reporter. But the platform is adjusting. Content discovery in the core app is easier than it was, and IGTV has a personalized feed in the Explore tab. "It's hard to appreciate how big of a bet this is, and how much of a brand new ecosystem we're trying to establish," says Ashley Yuki, head of interests product at Instagram. [More](. But Wait, There’s More! - [Ads Come To Amazon Fresh Search And Product Pages]( - Search Engine Land - [YouTube Disables Comments On Videos Of Children To Root Out Pedophelia]( - Axios - [FTC Cracks Down On Fake Amazon Reviews]( - Vox - [Why It Still Feels Like Facebook Is Tracking Yo](u - WSJ - [Congresswoman Urges FTC Investigation Into Facebook Health-Data Sharing]( - release - [J.C. Penney Pulls Plug On Clothing Subscription Business]( - Reuters - [Tubi Signs AVOD Distribution Deal With NBCUniversal]( - release - [Still Early Days For TV Ad Innovation]( - eMarketer - [Ecommerce Holdout Marshall’s Is Finally Embracing The Internet]( - Bloomberg - [Ceros Digital Brand Experience Firm Raises $14M]( - release - [The People With Power At Apple]( - The Information - [Medium Lowers Its Paywall For Twitter Users]( - TechCrunch You’re Hired! - [FreeWheel Appoints Carl Kalapesi As Chief Operating Officer]( - release - [Spotify Taps Lifetime Veteran To Help Build Podcasting Series]( - The Information Podcasts [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 116:]( Retail Madness [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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