AdExchanger News for February 27, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, February 27 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by Sizmek and StackAdapt - "Help Me Help You: How Publishers Can Best Work With Tech Partners" - Prohaska Consulting will provide best practices publishers can bring to potential and existing tech partners to ensure success. --------------------------------------------------------------- Today's Must Read [Flight To Quality Bankrupts RockYou]( RockYou’s three different businesses included an ad network, online games on Facebook and media properties. But the ad network business’s precipitous decline forced it into bankruptcy, according to a source familiar with the company. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: Retail Madness]( Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. [More.]( [Telaria Bounces Back On Strength Of CTV Media Players]( Desktop and mobile revenue has flattened out since it removed many digital media companies, said CEO Mark Zagorski, and desktop will be flat to small amounts of growth in 2019. But the turnaround is driven by connected TV growth, with CTV inventory now accounting for a third of overall revenue, up from just 1% two years ago. [More.]( [Facebook Makes Big Pitch To Woo TV Buyers]( While advertisers have been able to reach specific Facebook audiences watching curated content for about a year, Showcase lets buyers reserve placements with price certainty throughout the year, rather than quarter by quarter. So now, Facebook can insert itself into a marketer’s broader planning cycle. Whatever doesn’t get sold upfront will be available in the equivalent of a scatter market. [More.]( [Consent Fraud: A Simmering Problem That Could Scald The Ecosystem]( GDPR only went into effect last May, and we’re already hearing that some vendors are pulling the strings needed to push through unwanted ads. It doesn’t take too much technical prowess to hack the system and change daisybits, and that’s become an option for some unscrupulous players. [More.]( [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( News Round Up Case Dismissed The government lost its appeal to stop the AT&T and Time Warner merger on Tuesday. While AT&T will continue to operate Time Warner as a separate group, The New York Times reports, the two companies can integrate more deeply and move forward with plans to launch a streaming service and monetize third-party inventory. “The merger of these innovative companies has already yielded significant consumer benefits, and it will continue to do so for years to come,” says AT&T general counsel David McAtee. “While we respect the important role that the US Department of Justice plays in the merger review process, we trust that today’s unanimous decision from the DC Circuit will end this litigation.” [More](. Bad Ratings Facebook will not renew more than two-thirds of news programming on Watch and is cutting budgets for publishers to produce shows for the platform. To soften the blow, publishers will be allowed to sell more of their own inventory within Watch and split the revenue with Facebook. The platform previously handled sales for Watch inventory internally and kept the money until it recouped production costs. Willingness to cancel shows that aren’t performing well is par for the course in the TV biz, Keith Hernandez, founder of consulting firm Launch Angle, tells Digiday. “If publishers want to act like production studios, they need to embrace shows not getting picked up for another season,” he says. “It happens all the time.” [More](. Fiduciaries In The Data Mine The idea of treating digital platforms as “information fiduciaries” is popular among legal and policy scholars. The idea is that companies like Google, Facebook and Twitter must face higher standards to protect their users’ data, similar to how doctors, accountants and lawyers face higher standards. But there are “a number of lurking tensions and ambiguities in the theory of information fiduciaries, as well as a number of reasons to doubt the theory’s capacity to resolve them satisfactorily,” according to a legal paper co-written by professors from Yale and Columbia that published this week. The professors warn against regulating based on information fiduciary claims because it could curtail more robust enforcement. [Find the full paper at SSRN](. In The Way Wayfair posted blistering sales growth, with Q4 revenue up more than 40% year over year to almost $2 billion. But its losses have nearly doubled, largely because finding new customers is getting more expensive. One financial analyst estimates Wayfair’s customer acquisition costs grew 10%, MediaPost reports. Wayfair plans to spend a record amount on ads this year, concerning some investors about the prospect of runaway marketing, with high revenue growth tenuously supported by even higher spending growth. And the spend isn’t just paid media. Wayfair must also spend more on tech and talent to support a stronger data and media operation. “We remain focused on our long-term approach to investing in the business, and believe the company’s outsized growth at scale is a testament to the strength of our brand and platform,” said co-founder and CEO Niraj Shah. [More](. But Wait, There’s More! - [Walmart Joins Amazon In Chase For Ad Dollars]( - WSJ - [FTC Launches Task Force To Monitor Tech Markets, Mergers]( - Variety - [Outbrain Acquires German Native Advertising Business Ligatus]( - release - [How Ad Tech Is Invading Physical Retail Spaces]( - Adweek - [iHeartMedia Acquires Radiojar, Cloud Tech For Radio Broadcasters]( - release - [Japanese News Discovery App SmartNews Quietly Builds US Traffic]( - Axios - [Why Is In-App Advertising So Hard To Measure?]( - eMarketer - [The Value Chain Constraint]( - Stratechery - [Ascential Revenue Declines For Cannes Lions And MediaLink]( - PR Week You’re Hired! - [IPONWEB Names Moritz Wuttke As SVP For New TV Solutions Group]( - release - [Renee Appelle Joins Vox Media As SVP Of Global Partnerships]( - release - [FreeWheel appoints Yuling Ma As SVP Engineering, Beijing GM]( - release - [NCC Media Names Gerrit Niemeijer CTO]( - release [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( Podcasts [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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