AdExchanger News for February 25, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, February 26 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by Centro and Fluent - "ABM In The Age Of Advanced Data Processing And Activation" - Are you thinking about your ABM strategy in the most current way or are you overwhelmed by a surplus of data? Join DWA, a Merkle Company, for a session detailing simple and actionable steps for creating a more robust ABM strategy in 2019. --------------------------------------------------------------- Today's Must Read [Parachute: How The DTC Bedding Brand’s Marketing Is Growing Up By Branching Out]( Parachute has invested in podcasts, tested TV and ran out-of-home campaigns. It buys on Facebook but uses more Instagram and Instagram Stories posts. And experiential marketing, including the Parachute brick-and-mortar stores, makes the brand feel more anchored and legitimate to shoppers. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Broadcast Radio Giant Cumulus Joins DAX’s Programmatic Audio Exchange]( Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, which represents pure-play streaming platforms such as TuneIn, Stitchr and Slacker Radio. Cumulus, which delivers over 400 million impressions per month across its streaming network, wanted a more targeted and automated way to sell. [More.]( [Is It Time To Sunset The CPM?]( Given that marketers have more data, screens and channels at their disposal than ever, plus sophisticated attribution and media-mix systems that track specific channels to determine campaign ROI, media practitioners’ continued reliance on the CPM seems particularly outdated to me. [More.]( [The Rise Of The Digital Linear Programmer]( The industry is experiencing a convergence of digital and linear in which these two worlds – digital publishers and linear broadcasters – are competing more closely than ever. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Apple Newsonomics Publishers are struggling to make money from Apple News because the platform doesn’t allow them to use third-party data or execute programmatic sales, Digiday concludes based on interviews with seven unnamed publishers. A source described an “abysmal” fill rate of less than 20%. Still, publishers are seeing significant traffic from the app, especially when stories are highlighted in its “Top News” widget. Others have had success with subscriptions. “There are all kinds of issues with it, but it’s better than nothing,” says one. [More](. Privacy Please Privacy advocates and tech companies are pressuring lawmakers to develop a national privacy law, and so lawmakers are doing what they do best: holding hearings. Separate House and Senate committees are scheduled to host hearings with lobbyists Tuesday and Wednesday to talk about the path toward broad federal privacy legislation. One of the biggest issues facing lawmakers on that front is whether they should craft a law that preempts state-based privacy laws – like the one in California – in favor of giving more agency to the Federal Trade Commission. Right now, the FTC has limited power to make rules and issue fines. Not everyone is a fan of preemption, though. Some privacy advocates and Democrats are firmly on the side of states’ rights. “Congress ought to use these hearings as an opportunity to ask companies what they should not and will not do with data,” said Joseph Jerome, privacy and data policy counsel at the Center for Democracy & Technology. [More](. Doing Just Fi Google Fi, the company’s mobile network service, is blazing a new trail into the wireless industry. Google Fi buys bandwidth from T-Mobile, Sprint and other US carriers and resells data to device owners. Nowadays, most carriers anchor their products around the phone, with free upgrades to new models or low-cost loans that hook people into annual contracts. Google Fi has strong selling points, including lower costs for many individuals and worldwide service without roaming, writes The Wall Street Journal. But the service is limited by its reliance on other carriers. Google Fi data doesn’t connect to Google advertising profiles, but even at an aggregate level the network operator data is valuable. [More](. But Wait, There’s More! - [India Increases Pressure On Amazon And Walmart]( - WSJ - [Narrative Data Marketplace Startup Raises $3M]( - TechCrunch - [‘People Are Burning Out’: Why Agencies Lose Talent]( - Digiday - [InMobi Rolls Out Secure Data Platform For Telcos]( - release - [Target Inviting Outside Brands, Retailers To Sell On Its Site]( - CNBC - [Mozilla And Scroll Test Alternative Web Funding Models]( - VentureBeat You’re Hired! - [Dentsu Aegis Promotes Will Swayne To Global President Role]( - Mediatel - [MiQ Appoints Sean Reardon As CEO]( - release [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( Podcasts [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](