AdExchanger News for February 22, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Friday, February 22 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Sponsored by MightyHive - "Cross-Platform Data: The Path To Better ROI" - In this session, StubHub's head of global performance marketing highlights an immediate need for marketers, data providers and platforms to partner and solve for better cross-platform ROI measurement and optimization. --------------------------------------------------------------- Today's Must Read [Verizon-Backed Visible’s CMO Is Getting Millennials To Leave The Family Plan]( Like direct-to-consumer brands, Visible pays close attention to the customer experience and uses product feedback to inform the offering – inspired by companies like Zappos and Glossier, said Visible's CMO Minjae Ormes. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: DTC Principles Come To Big Brands]( This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend. [More.]( [After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs]( About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. [More.]( [Why The Birth Of Surveillance Capitalism Signals The End Of Behavioral Targeting]( Even though most social movements have real merit, recent social movements have gained traction in part by following three steps. [More.]( [5G Could Make Traditional Advertising Less Relevant]( Once 5G arrives at scale, it will mean new opportunities for advertising. As a result, traditional display advertising will become less relevant. [More.]( [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( News Round Up Verified Video DoubleVerify announced it acquired Zentrick, an online video middleware technology. Zentrick focuses on solving for “breakage,” when an fails to load or report properly due to failures in the video delivery process. It’s a headache for companies on both sides of the ad exchange, and is a particularly keen problem in emerging markets like in-app mobile video and connected TV, DoubleVerify CEO Wayne Gattinella tells MediaPost. The addition of Zentrick’s tech gives DoubleVerify “a universally deployed video blocking and measurement tag,” he says. (Ahem … except for YouTube) [More](. AT&T’s Opportunity Speaking on the Recode Media podcast, CEO Randall Stephenson described AT&T’s ambition to offer a TV bundle that can compete with the likes of Netflix. The plan requires major new investments in HBO and other WarnerMedia assets. “I’m convinced that as you go three, four years out, every household will have at least one, two, three video on demand subscriptions. ... A Netflix, a Hulu, a Disney. Do we think our library and service is so compelling that we will be one of those that’s in virtually every household? We actually do.” The interview gives a sense of how AT&T plans to get there, including through legal sports betting. [Read the transcript.]( Interestingly, there’s no mention here of Xandr or advertising. Time For Programmatic TikTok, the Chinese mobile video app with 40 million active users in the United States, is launching a programmatic ad platform, Adweek reports. The app, which allows users to upload short videos set to music and respond to their peers’ videos, is wildly popular with an audience US advertisers are eager to understand but have trouble reaching: Gen Z internationals. Advertisers also like TikTok’s ad units, which include mobile video and Snapchat-style lenses. And while TikTok’s audience is nowhere near as scaled as Google or Facebook, “we always like to get into those emerging platforms where there’s a really engaged audience,” said Jenny Lang, SVP of integrated investment at UM. [More](. Funding The News Two companies that aim to aggregate quality news off of social media platforms, Scroll and Nuzzel, are joining forces. Scroll, which is an invite-only, ad-free platform, acquired Nuzzel Thursday and will operate the company as an independent platform. Scroll will also remove ads from Nuzzel’s newsletters, as it “is not in the ad business so it would be weird for us to include ads in Nuzzel,” the company said in a blog post. [Read it](. Platforms like Scroll and Nuzzel are gaining popularity as consumers struggle to seek out high quality news in their social feeds and publishers are in need of new sustainable revenue models. [TechCrunch has more](. Targeting Gone Wrong Despite a clampdown on racial targeting, Facebook has continued to let some unwanted ads slip through. The LA Times purchased ads on Facebook targeted to hundreds of thousands of users interested in major Holocaust figures and neo-Nazi bands, which were seen by 4,153 over 24 hours, despite costing just $25. Per usual, Facebook apologized and promised more oversight while advocates bemoaned the elusiveness of watertight enforcement. “What you’re describing, where a clear, hateful idea or narrative can be amplified to reach more people, is exactly what they said they don’t want to do and what they need to be held accountable for,” said Oren Segal, director of the Anti-Defamation League’s extremism center. [More](. But Wait, There’s More! - [Pinterest Confidentially Files For IPO]( - CNBC - [Zuckerberg On Why An Ad-Free Facebook Isn’t So Simple]( - Recode - [Medium Launches Four Subscription Publications]( - Digiday - [Twitch Signs Sales Partnership With Esports Giant Team Liquid]( - release - [Mondelez Invests More In Advertising Local Rather Than Global Brands]( - The Drum - [PubMatic Launches OpenBid For Mobile Programmatic]( - release - [Privacy Activists Say Online Ad Industry Knowingly Violated GDPR]( - Mashable - [Schumer Questions Digital First’s Hostile Bid For Gannett]( - WSJ - [Spotify Partners With Placed On Offline Attribution]( - Adweek [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( Podcasts [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](