AdExchanger News for February 20, 2019

Today's Must Read - Erin Matts Becomes CEO Of Hearts & Science [AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, February 20 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "Be Like Bezos: The Publisher Plan For The Next 3 Years" - In this workshop, consultant Matthew Goldstein takes a forward-looking, strategic view on the key considerations for publishers in next 3 years. --------------------------------------------------------------- Today's Must Read [Erin Matts Becomes CEO Of Hearts & Science]( While Hearts & Science delivered on the data science part of the equation, the creative promise didn’t always come through. As CEO, Erin Matts will focus on bringing creativity and innovative ways of working with media, data and analytics to the forefront. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [How MediaMonks’ Production-At-Scale Model Integrates With Programmatic]( MediaMonks and MightyHive will put creative, production and performance marketing on one team, rather than siloing them in specialty groups as agencies often do. Both agencies operate under a single P&L and are already co-locating offices in certain regions. [More.]( [How Kellogg’s Speed Team Is Launching Brands With Startup Principles]( Rolling out a product in just a few channels, including ecommerce, would allow it to test and learn, while eliminating the expectations of a grocery store launch. The approach also mirrored food product startups, which must start with a few test stores and grassroots sampling in order to gain access to bigger distributors. [More.]( [Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention]( “There is already just a small percentage of people who click on ads, and that will probably shrink if word gets out that it’s dangerous to even click on a good-looking ad,” said Adam Heimlich, SVP of media at GALE Partners. “It threatens the click-based aspect of display.” [More.]( [Programmatic, Coming To A Billboard Near You]( OOH media owners are starting to think of themselves as publishers, not just wall space. They broadcast content, create experiential moments by using touch screen technology and, using LinkNYC as an example, they provide useful utilities such as Wi-Fi and mobile charging. [More.]( [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( News Round Up Press Play Vox is extending its bet on podcast revenue. The digital news startup, which has 75 programs in its podcast stable, inked a multimillion-dollar deal with Stitcher on Tuesday to produce and monetize podcast series from Recode, Axios reports. Stitcher will handle ad sales for the show, which will run two to three times per week, and split the revenue with Vox. The deal builds on Vox’s pre-existing partnership with Stitcher, which is trying to create a stand-alone podcast network as its rivals are snapped up by media companies like Spotify and iHeartMedia. Podcast revenue tripled in 2018 and is now an eight-figure business on pace to double again this year, according to Vox Media President Marty Moe. “Our podcast strategy mirrors exactly what we’re doing with television,” he says. “We’re building a studio, scaling deals, competing with major studios to supply the modern programming ecosystem.” [More](. Kraft Something New When the investment bank 3G Capital combined Kraft and Heinz in 2015, it was one of the first CPG industry mega-mergers promising financial improvements by cutting costs and increasing brand scale. It’s a strategy 3G previously used with the brewing conglomerate AB InBev and Restaurant Brands International, which operates fast-food chains like Burger King, Popeyes and Tim Hortons. But with Kraft Heinz shares down by almost half since 2015 and market share suffering as well, some analysts are pushing back on marketing cutbacks and tactics like [zero-based budgeting]( that improved bottom lines but may have diminished growth at a time when DTC startups are capturing younger consumers. “This concept that ‘they cut too much’: I’m actually growing where I believe there is value and decreasing where I believe there is not,” Heinz Kraft CEO Bernardo Hees tells the Financial Times. “We started accelerating our growth agenda. ... We decided to invest more.” [More](. P&G’s Laundry List Procter & Gamble is expanding its direct-to-consumer laundry service operated by Tide, the laundry detergent brand, after testing the drop-and-go washing program in select cities. The plan is to double the number of locations nationally to more than 2,000 by next year, since younger people spend less time (and money) washing clothes and out-of-home washing is a growth category, Ad Age reports. The service is relatively expensive (about four times more per load than washing at home), but also attracts younger people who can’t afford in-unit washers and dryers, says Sundar Raman, P&G’s North America VP of fabric care. The new Tide program won’t get a national media push, but will focus on “performance” channels, Raman says – including direct mail, email and in-store marketing – that are more addressable and align with DTC brands. [More](. But Wait, There’s More! - [Amazon Isn’t Killing Walmart Online]( - CNBC - [PE Firm Apollo Nearing Deal For Group Of Nexstar Stations]( - Bloomberg - [Beeswax Integrates With Operative In Video Push]( - release - [Apple Buys Voice App Startup Pullstring]( - Axios - [Google Acquires Cloud Migration Platform Alooma]( - TechCrunch - [Ads On Google And Facebook Seek Big Tech Whistleblowers]( - The Guardian - [Kroger And Ocado Expand Ecom Grocery Fulfilment Partnership]( - release - [FTC Complaint Accuses Facebook Of Revealing Health Data In Groups]( - The Verge - [Amazon Resets Its Film Operation After A Rough Year At The Box Office]( - NYT You’re Hired! - [Quantcast Grows Legal Team With New Privacy Chief And Sr. Counsel]( - release [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( Podcasts [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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