AdExchanger News for February 19, 2019

Today's Must Read - After A Bumpy Road, Ooyala Sells Video Platform To Brightcove For $15 Million [AdExchanger | Optimizing the News] Today from AdExchanger Tuesday, February 19 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "How To Optimize Your Amazon Advertising" - Attendees will learn how to move into Amazon ads, make their Amazon investments more efficient and extract granular insights to enable faster and more targeted optimizations. --------------------------------------------------------------- Today's Must Read [After A Bumpy Road, Ooyala Sells Video Platform To Brightcove For $15 Million]( “With this transaction we’re ushering in an exciting new chapter for our company, as we continue to focus and expand on Ooyala’s flourishing workflow and media asset-management solutions,” said Ooyala CEO Jonathan Huberman in an email. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Branded Entertainment Network Sees Growth In Hollywood Data Biz]( Driving BEN’s growth is a more integrated approach by brand marketers, who are breaking down category barriers between film and TV production vs. streaming or online video, and they are now applying analytics to Hollywood deals. [More.]( [Meet The Ex-Googlers Who Built ThirdLove, The DTC Challenger To Victoria’s Secret]( “The biggest thing I learned [at Google] was about testing and optimization,” Co-CEO Heidi Zak said. “Even if something didn’t work years ago, we’ll test again. Your environment is always changing, the company is changing and platforms are changing.” [More.]( [Agencies And Buyers Need Robust Audience Verification Tools, But Innovation Lags]( With first-party data dispersed across CRMs, data management platforms (DMPs) and demand-side platforms, it is difficult to build products that can manage this level of tagging, server-side alignments, opt-in / opt-out mechanisms and reach verification. Our industry needs qualifying ad verification partners to do so. [More.]( [Privacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever]( In a cookie-less environment, advertisers can’t personalize ads to specific users. Therefore, the value offered by programmatic advertising compared to other advertising channels will be lost. [More.]( [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( News Round Up Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine subscription service. But the company has been guarded about the potential applications. Apple and DataTiger didn’t respond to [Bloomberg](, though the startup could be useful for Apple’s own marketing purposes if not as a product for its Services business. Apple is trying to boost Services revenue – its cut of marketing, transactions and subscriptions – as iPhone and hardware growth starts to trail off [[AdExchanger has more](]. According to recent reporting from The Wall Street Journal, the company wants 50% of revenue from publishers for a proposed “Netflix for news” offering, and has also undertaken an [executive reshuffle]( to focus on that Services revenue. Not On My Watch Facebook may loosen its policy for Watch advertising so that TV and digital media companies with content on the platform’s video hub will be able to serve ads with their own ad tech providers. “For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now,” Ad Age reports. It’s a surprising concession coming from Facebook, which will have to hand the keys over to rival companies like Google Ad Manager and Comcast’s Freewheel and yet another sign that Watch has not gained much traction. “The scale just isn't there yet,” says one video advertising exec. “It's puzzling how little is going on there.” [More](. Prepare For Oversight A new report from British Parliament recommends the creation of a watchdog to oversee tech companies, similar to how government oversees media companies, and suggests platforms should be required to remove hate speech and other content by law, The New York Times reports. “The era of self-regulation for tech companies should come to an end,” said Damian Collins, chairman of the Digital, Culture, Media and Sport Committee. The scathing report followed an 18-month investigation into Facebook’s role in spreading misinformation online. [Read it](. Facebook said it is open to “meaningful regulation.” [More](. Related: In the United States, the FTC is negotiating a multibillion-dollar fine, its largest ever, that would settle an investigation into its privacy practices. [More at WaPo](. But Wait, There’s More! - [BOK Off Ads]( - blog - [Partisan Rift Threatens Federal Data-Privacy Law]( - WSJ - [How Long Before Media Companies Become Sports Gambling Companies?]( - Recode - [Oscars To Move Red Carpet Livestream From Facebook To Twitter]( - Variety - [Google Backs Away From Crippling Web Advert, Content Filters]( - The Register - [How Brands Like Wendy’s And The NFL Are Marketing On Fortnite]( - Digiday - [New Zealand to Target Google, Facebook And Amazon With Digital Tax]( - CNBC - [TV Industry Calls For Facebook Transparency, Journalism Tax Breaks]( - The Guardian You’re Hired! - [Cardlytics Bolsters Leadership Team]( - release [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( Podcasts [The Big Story Episode 30:]( Is IAB DTC? 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[The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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