AdExchanger News for February 15, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Friday, February 15 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "Advancing Television" - This presentation will deliver actionable information on media planning and measurement in connected and linear TV. --------------------------------------------------------------- Today's Must Read [Scott Hagedorn Named CEO Of Omnicom Media Group]( In his new role, Scott Hagedorn will build platforms and products that lead to client growth and recruit the right talent. OMG has already deployed Omni, an identity-based data platform that pulls media planning, buying and creative processes into one system, across all its media buying subsidiaries. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Big Story: Is IAB DTC?]( On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership Summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies. [More.]( [Hearst Appoints Mike Smith As Chief Data Officer]( As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. [More.]( [Intuit Plugs Into CTV, But Linear Television’s Still Got Game]( The goal is to reach a broad audience of financially active and aware 18 to 54-year-olds who are “technology inclined” and involved in managing their daily finances. And, in some cases, the most effective way to get that sort of broad reach is to hit people when they’re sitting on a sofa in a living room. [More.]( [Data Transparency Laws Are Coming. Are You Ready to Disclose?]( If people better understand what data has been collected about them, then they are better positioned to determine how that data should be used and whether they want a company to retain that data. Welcome to data transparency. [More.]( [Conscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game]( Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TV couplings could blossom into epic affairs if struck by Cupid’s arrow? [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Disney’s Castle … And Walled Garden Disney has often been discussed as a potential buyer of ad tech, but hasn’t shown much interest in the category. It bought a majority stake in the streaming video technology BAMTech in 2017, and ended up taking a [$469 million write down]( on the deal. But now Disney is bringing on an ad tech property, TrueX, with the acquisition of 21st Century Fox. The big question for TrueX customers is whether Disney will internalize the tech, using it exclusively across Disney properties, or will retain it as a standalone ad tech business, Ad Age reports. Others major media owners face the same question, such as Comcast–Freewheel and AT&T–AppNexus. “Buyers want cross-marketplace solutions that allow us to implement in a consistent way," says Adam Gerber, president of global media at GroupM’s Essence. "The more walled gardens that go up, the more separation that's created, the more challenging it is for us to innovate. For us to innovate at scale we'd need to do a bunch of one-off [tests]. That's not efficient.” [More](. Seize The Moment Amazon came out of beta with Amazon Moments, a subscription and loyalty program fulfillment solution. “Some marketers, especially in the loyalty space, created rewards programs that are points-based, and then had to figure out how to source physical products as rewards, how to get them to the customer, ship them, and so on,” Amazon’s head of digital marketing, Amir Kabbara, tells MediaPost. With Amazon Moments, a company can set requirements and their customer acquisition price, and Amazon will offer specific rewards or items that meet the price and then fulfill the delivery. It’s a way for brands and media companies to take advantage of their own research, he says. For instance, if a network knows people who watch the first seven episodes of a show tend to finish the season, it can nudge viewers by offering a reward after seven episodes. [More](. Pay The Price The EU agreed on a new copyright law Thursday that will allow publishers to negotiate licensing revenue for search results that go beyond “very short extracts” of articles, The Wall Street Journal reports. The deal was preceded by months of opposition and lobbying from both sides, and was agreed upon after France and Germany made exemptions for small internet companies that can’t afford to run licensing software. Google in particular has been lobbying hard, and even threatened to shut down Google News if the copyright law was passed. The company ran a test last year, criticized by many publishers as a ploy, that showed if the platform were to stop running text snippets below headlines, traffic from Google News would decline by 45%. [More](. But Wait, There’s More! - [The US Government Is Negotiating A Multibillion-Dollar Fine On Facebook]( - WaPo - [Can Europe’s Largest Tech Darling Keep It Up?]( - Bloomberg - [Think TV Is Dying? Don’t Forget The ‘Knopfler Effect’]( - Marketing Week - [Publicis Enters Negotiations With Ycore For Sale Of Proximedia]( - release - [Affinity Data Analytics Startup Raises $26.5M]( - release - [Finding In-House Media Partners Is A Top Concern For Marketers]( - The Drum - [Private Equity Firm Buys Six Mar Tech Co’s, Forms ASG MarTech]( - release - [India Proposes Chinese-Style Internet Censorship]( - NYT - [Oracle Expands Enterprise Blockchain Product]( - release - [Anti-Vaccine Facebook Ads Target Women In Measles-Stricken States]( - The Daily Beast [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( Podcasts [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend](