AdExchanger News for February 13, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, February 13 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - "CDP On A Budget" - In this workshop, Jounce Media founder Chris Kane will demonstrate techniques for stitching user-level data about paid media, content marketing, email communication, and e-commerce to develop a comprehensive customer data platform. --------------------------------------------------------------- Today's Must Read [Podcasting Consolidates – But Don’t Expect Programmatic Ad Buying Just Yet]( Better targeting and automation won’t come to podcast advertising until a significant chunk of distribution shifts away from Apple. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Amid WPP’s Focus On Creative Transformation, Triad Launches A Consultancy]( While it will maintain its traditional focus on ecommerce media sales, Triad will also start solving more complex business problems for both retailers and brands. [More.]( [Marketers Deserve Complete Transparency About Exchange Fees]( We are at that pivotal moment in digital advertising where trust is at an all-time low, the industry is fraught with fragmentation, fraud is eating the business inside out and yet billions of dollars are traded every day. It’s time for ad tech to pick up the pace. [More.]( [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( News Round Up MePodcasts DTC brands love podcast advertising. Take MeUndies, which has sold 9 million pairs of underwear and expects to post $75 million in sales this year after shifting some of its Facebook ad dollars to podcasts four years ago. The brand, which got into both the DTC and podcast ad spaces early, was able to ink deals with popular shows hosted by celebrities, such as Marc Maron and Anna Faris, thereby carving a lucrative niche for itself in the podcast world. “For us, it resembled the same characteristics as a friend referral,” MeUndies founder and CEO Jonathan Shokrian told Bloomberg. But while podcasting works well for a scrappy startup brand like MeUndies, bigger advertisers need to make sure the medium makes sense for their message when exploring podcast advertising. [More](. Ad-Free, The Way To Be? Streaming companies are trying to figure out the right revenue balance between advertising and ad-free subscriptions. So far, ad-free streaming has run away with the audience. An “ad-supported product, delivered in the right way to the consumer, is here to stay,” Linda Yaccarino, NBCU’s chairman of ad sales and client partnerships, tells eMarketer. In terms of streaming providers that offer options, Hulu is the petri dish of the category, with ad-free, ad-supported and live television offerings. But Hulu has been forced to raise the price on its OTT TV service, suggesting its low-cost subscription isn’t getting the ad revenue support it needs. “Pure subscription services like Netflix will, at some point, have to resort to additional monetization options (i.e., advertising),” says eMarketer principal analyst Paul Verna. Even so, competition for eyeballs is fierce, and it’s not going to be easy for the hybrid or the ad-supported options. [More](. Offloading Omnicom’s Q4 and full year earnings came in [stronger than Publicis](, with organic revenue growth of 3.2% to $4.1 billion for the quarter and 2.6% to $15.3 billion for 2018. While most of Omnicom’s core disciplines saw growth across markets, the group’s CRM consumer support division continued to see a decline of 3.7% in Q4, which “weighed down” growth in the United States and United Kingdom, said Omnicom CEO John Wren on the company’s earnings call Tuesday. “The last two years have been years of transition,” Wren said. “Amazon and online delivery eliminated the need for activities on a retail level that’s happened in the past.” Omnicom disposed of 20 companies in 2018 and will continue to offload agencies that are not core to its strategy this year. At the same time, it will continue to invest in CRM, media, healthcare data and analytics, as well as its matrix structure, which makes it easier to work across agencies to meet a client’s needs. [Read the release](. But Wait, There’s More! - [WarnerMedia’s Reilly: Streaming Services ‘Not A Zero-Sum Game’]( - Adweek - [Amazon Slashed Prices At Whole Foods. Now They’re Shooting Back Up.]( - WSJ - [Viant’s Adelphic Launches Programmatic Audio Integrations]( - release - [Reddit Gets $150M Investment From Tencent]( - The Verge - [FreeWheel Chooses Nielsen As Its Data Management Platform]( - release - [A Hedge Fund’s Mercenary Buy-And-Slash Newspaper Strategy]( - WaPo - [Amazon To Acquire eero Wi-Fi Systems For Smart Home Connectivity]( - release - [LinkedIn Debuts Live Video Broadcast Service]( - TechCrunch - [California Governor Proposes Data Dividend]( - Seeking Alpha You’re Hired! - [Apple Taps iPhone Exec To Be First AR Marketing Chief]( - LA Times - [Joy Robins Named CRO Of The Washington Post]( - WaPo - [Digitas Hires James Whatley As Strategy Partner]( - The Drum [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( Podcasts [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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