AdExchanger News for February 11, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Monday, February 11 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Unified Auctions In Mobile Apps: Learn how WeatherBug took an 18-month journey towards a better mobile business during this Programmatic Ops Talks workshop on Day 1. --------------------------------------------------------------- Today's Must Read [How Buyers And Sellers Might Deal With An Economic Downturn]( During the 2008 recession, brands demanded more from publishers and forced them to innovate in how they drove performance – which yielded long-term benefits. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’]( “Both Nielsen and Comscore have made good advances in the last year and they’re really focused on the pieces that are important to us,” said Rockwood, speaking at a Coalition for Innovative Media Measurement event in New York City on Thursday. “Could it be better? Sure. But the conversation about what we really want and need – we have to keep it going.” [More.]( [NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes]( While NBCU said its ability to measure business outcomes isn’t new, it hopes to further develop its ability to actually sell digital and linear inventory based on those outcomes. [More.]( [Geofencing Could Become A Magnet For Regulatory Scrutiny]( Apps regularly collect the precise whereabouts of consumers during their use. In the process, one or more third parties collect and share that location data to provide their services, which may include targeted advertising. [More.]( [To Floor Or Not To Floor?]( Open auctions fill a large amount of ad inventory for almost all publishers. Pricing floors for these impressions are one of the few things publishers can control in programmatic advertising and can result in a significant revenue increase. [More.]( [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( News Round Up Listen Up Spotify updated its terms of service late last week to ban ad blockers. “Circumventing or blocking advertisements in the Spotify service, or creating or distributing tools designed to block advertisements in the Spotify service,” can lead to suspension or termination of an account. Spotify revealed in its IPO that 2 million people, about 2.3% of users of its ad-supported content, ran modded, ad-free versions of the app. Since then, Spotify has tried to crack down on rogue listeners. The terms of service update, which comes into effect in March, will give the app more freedom to terminate accounts without warning, The Verge reports. Pirated streaming is a double-whammy for Spotify, which has to pay artists for the engagement despite not getting any ad revenue and gets miscredited in post-campaign attribution because of the missed audience. [More](. By Crook Or By Commerce Facebook’s steady move into shopping continued with its acquisition of image recognition startup GrokStyle on Friday. GrokStyle’s AI and visual shopping technology, used by retailers like Ikea, lets people take a picture of an item to see reviews or similar products. While it’s not clear how Facebook will use GrokStyle, it could be useful for Facebook Marketplace, the Craigslist competitor it launched in 2016, and especially Instagram, where [ecommerce and shopper marketing]( are a key part of Facebook’s plan. [More at Bloomberg](. Rethinking Replays Apple has told some companies that they must re-submit apps that record screen activity or risk being booted from iOS and the App Store. The announcement followed a [report by TechCrunch]( of some popular travel, finance and shopping apps using “session replay” technology, which essentially screenshots every second of interaction with an app. The analytics was promoted as a way to see how people interact with the app or troubleshoot user issues. But the practice could also expose sensitive data, including unencrypted credit card and passport data, if an employee or hacker accessed the session replay images. “Our App Store Review Guidelines require that apps request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity,” according to an Apple spokesperson. [More](. But Wait, There’s More! - [Senators Grill Facebook, Google And Apple Over Invasive Apps]( - Wired - [Spotify Bans Ad Blockers In Updated Terms Of Service]( - The Verge - [Amazon Launches Live-Streamed Shopping Video For Brands]( - TechCrunch - [IAB: Selling Ads In The Direct Brand Economy]( - blog - [Sprint Sues AT&T Over Its Fake 5G Branding]( - Egadget - [Coty Takes $1B Writedown Beauty Brands Bought From P&G]( - Financial Times - [Amazon Using Business Marketplace To Ramp Up B2B Ads]( - Digiday - [Where Your New Readers May Be Coming From In 2019]( - Nieman Lab You’re Hired! - [Gap Recruits New CMO From Adidas]( - Ad Age - [TikTok Doubles Down On United States With Hire Of YouTube Vet]( - Cheddar - [Tapjoy Names Jeff Drobick As CEO]( - MediaPost [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( Podcasts [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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