AdExchanger News for February 8, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Friday, February 8 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - Early bird pricing expires at 11:59 p.m. ET tonight. [Click here]( to view the full agenda. --------------------------------------------------------------- Today's Must Read [Goodway Group Creates Its Own Low-Fee Supply Path To PubMatic]( The deal is a result of header bidding, which democratized access to supply and gave buyers more ways to route their spend to publishers. They’re now using SPO to choose the most transparent, direct and low-fee paths to a publisher’s programmatic ads. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Publicis Suffers Alongside Consumer Goods Marketers]( Publicis blamed the soft quarter on attrition from US clients in the FMCG sector, which are continuing to cut spend on marketing and traditional agency services. These clients represent 25% of Publicis’ revenue and cost the group about $170 million in Q4. [More.]( [MAUs Are Falling, And Twitter’s Going To Stop Reporting On Them]( Starting this quarter, Twitter will report the number of logged-in users it’s actually able to make money on rather than what CFO Ned Segal called “a more expansive metric that includes people who are not seeing ads.” [More.]( [The Big Story: Blood In The Water]( This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem. [More.]( [A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech]( To prepare, weather and thrive in a recession, we’ve got to tighten up everything: costs, operations and, most importantly, our ability to deliver on real outcomes. The companies that can articulate and deliver a business impact have a much higher chance of capturing marketing dollars when they’re tight. [More.]( [DTC Adoption Will Help Make TV A Performance Medium]( It’s the branding power that advertisers have always adored in TV, communicated directly to select audiences at an individual and household level. That’s a direct fit with the DNA of today’s DTC brands. [More.]( [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( News Round Up The Direct Approach Tim Armstrong, former CEO of AOL and Oath, is on to the next business since leaving Verizon at the end of last year. Armstrong’s new venture, [the dtx company](, will invest in direct-to-consumer products. The first six investments are startups in women’s clothing, cosmetics and food and beverage, as well as a mobile service that analyzes schools and neighborhoods. The company will also run “experiences” across the country – essentially consumer events and trade festivals. “The distribution structure of social, search, YouTube and their ad formats allow these companies to put everything in their product catalog directly in front of consumers,” Armstrong says. “The payments space, though complicated now, is on the verge of getting a lot easier.” [More](. Ads.txt’s Subtext Ads.txt decreases ad fraud, but it doesn’t solve the problem. DoubleVerify identified one botnet that scraped legitimate content to make sites, which Ads.txt should prevent. But in this case the fake inventory and traffic came through certified resellers, The Wall Street Journal reports. Ads.txt brings transparency to vendors, but malicious actors with a seat at a certified intermediary could offload fake traffic without higher scrutiny. “You need to have other processes in place to sniff out the funny business,” says SpotX VP of inventory operations Nick Frizzell. [More](. Achtung, Facebook! Germany’s antitrust authority to Facebook: Don’t combine user data from WhatsApp, Instagram and the big blue app without specific and voluntary consent. Sound familiar? Just a few weeks ago, France’s data protection authority fined Google 50 million euros for using a pre-ticked box to gather consent and for being unclear about how it uses consumer data – both major no-nos under GDPR. The ruling from Germany, the result of a three-year investigation, strikes a big blow to Facebook’s plans for integrating the backend technology underpinning its messaging services,[The Guardian reports](. Facebook will “no longer be allowed to force its users to agree to the practically unrestricted collection and assigning of non-Facebook data to their Facebook user accounts,” stated Andreas Mundt, president of Germany’s federal cartel office. That means Facebook will have to stop linking data collected from its tracking pixel on third-party websites without consent. Facebook has 12 months to change its data policies. What does Facebook have to say about it?[Read the blog post](, but here’s the gist: “We disagree with their conclusions and intend to appeal.” And what does this mean for the IAB’s consent framework? [It’s not a good sign](. A Gap In The Great Firewall Facebook is having better luck in China, which is its largest market in terms of ad revenue despite Facebook being banned in the region. Teaming up with a local Shenzen agency Meet Social, Facebook hosts meetings with prospective clients who want to reach its 2.3 billion users outside of China. Meet Social says it will generate $1 billion to $2 billion in ad sales on Facebook and Instagram this year, CEO Charles Shen tells The New York Times. Facebook, which works with seven similar resellers in the region, saw total revenue from China-based advertisers hit $5 billion in 2018, 10% of total sales, enough to rank it as the seventh-biggest internet company in the country, according to Pivotal Research. [More](. But Wait, There’s More! - [Amazon Gets Some Blame in Ad Industry's 24-Hour, $5B Rout]( - Bloomberg - [Facebook Will Start Showing More Info On Data Used For Ads]( - TechCrunch - [Consumer Engagement Startup Zoovu Raises $14M]( - release - [GroupM Consolidates Data Benchmarking With COMvergence]( - release - [How DTC Brands See The Purpose Of Stores]( - Retail Dive - [Publicis Completes Acquisition Of Soft Computing]( - release - [How To Stop Mobile Games That Rack Up Charges From Kids]( - NYT You’re Hired! - [SITO Mobile Names Terry Lynn As CFO]( - release - [Chris Vollmer Joins MediaLink As Managing Director]( - release [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( Podcasts [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](