AdExchanger News for February 6, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Wednesday, February 6 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30]( - The full agenda has been announced. Day 1 features 5 workshop tracks to refine your programmatic knowledge. The Plenary Program on Day 2 will pull it all together. [Learn more](. --------------------------------------------------------------- Today's Must Read [Google’s GDPR Policy Delays Throw Digital Media Into Disarray]( “The uncertainty around the [Google ID delay] has created a push for people running big mar tech stacks to diversify so they don’t have too much exposure to a Google policy change,” said Bill Simmons, dataxu’s co-founder and CTO. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: The Interesting Career Of Lauren Nemeth]( This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities. [More.]( [Meet Consumers In The Moments That Matter – At Gas Stations]( Sponsored by GSTV. Across select purchase categories – such as quick service restaurants (QSR) – the likelihood to spend after fueling up rises even higher. In fact, consumers were 2.8x more likely to spend at a QSR after fueling, with an average transaction size of $10.48 in the category. [More.]( [‘They Raised Too Much Money’: Digital Media Heads Reflect On Layoffs At Peer Companies]( Media companies that did the opposite – hired in advance of growth – are now the ones making layoffs. Vice and BuzzFeed each laid off 250 employees this January, and Mic laid off everyone in editorial before selling to Bustle founder Bryan Goldberg. [More.]( [Zeotap Hopes To Become The LiveRamp Of Europe]( Although Zeotap does have an identity graph in North America that uses deterministic matches from publishers and ecommerce partners, for brands looking to onboard their offline data in the US, the answer is usually to just get in touch with LiveRamp or perhaps an indie upstart like Throtle. [More.]( [How Publicis Spine Delivers Global Data Strategies In Data-Poor Markets]( By working with a handful of global and local data providers in Latin America and Asia, Publicis is able to tie together a scaled data asset using its identity resolution platform, Spine, to get the most coverage for clients in a region. Still, the limited availability of PII data in these markets keeps local agency teams from developing really innovative audience-targeting strategies. [More.]( [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( News Round Up The Price Of Music Vivendi is in talks to sell its stake in Universal Music Group for $25 billion. That’s a striking number, considering that when Vivendi bought the record label in 2000, the music industry was collapsing under the weight of illegal downloads – but we have paid streaming services like Spotify and Apple Music to thank for reviving record labels. Vivendi has been kicking around the idea of selling UMG for two years and now the iron is hot enough to strike, although there are still uncertainties in the record biz. The entertainment giant has met with at least two private equity firms, and other possible investors include Apple, Liberty Media, SoftBank, Tencent and Alibaba, Bloomberg reports. A sale would be “a remarkable testimony to the resurgence and the importance of content,” said Bryan Gildenberg, an analyst at Kantar Consulting. It could also be the next big example of media and entertainment consolidating within walled garden tech companies. [More](. The Stream Team Sunday’s big game set a record for streaming viewers, with 2.6 million viewers per minute, up 31% from last year, according to CBS. Overall, 7.5 million unique devices streamed the game, an increase of 20% over last year. The growth in streaming viewership benefited from the game streaming on more platforms than ever, including the CBS Sports website and apps as well as through the NFL and Verizon. CBS also said the game set a record for subscriber sign-ups, viewers and time spent on its OTT streaming app, CBS All Access. [More at MediaPost](. Fashioned For Growth Ralph Lauren shares jumped about 10% Tuesday after the company reported strong ecommerce growth. Overall revenue was up about 5% annually, but online sales were up 21%. Total sales were expected to lag a bit, since Ralph Lauren is dropping many of its discount sales and product lines in favor of higher investments in brand marketing to support higher prices in more premium outlets. The brand upped its holiday marketing spend by 18% in 2018 and saw strong returns, CFO Jane Nielsen told investors. Marketing increased from 3.8% of sales in 2017 to 4.2% last year. Nielsen said the plan is to increase spend until marketing is about 5% of all sales – and digital opportunities are still opening up, too, like a partnership last year with the subscription service Stitch Fix and the growth of social commerce with Instagram and WeChat. [More at Fortune](. But Wait, There’s More! - [Reddit Is Raising $150M To $300M In Deal Led By Tencent]( - TechCrunch - [IRI: Consumer Confidence Is Boosting Ecom Growth]( - release - [The Rise Of The Robot Reporter]( - NYT - [Facebook Acquires Blockchain Tech Startup Chainspace]( - Cheddar - [Medill Study Identifies Local News Revenue Opportunities]( - release - [Trust-Busting As The Unsexy Answer To Google And Facebook]( - LA Review Of Books - [Data Compliance Brings Added Cost To Influencer Marketing]( - eMarketer - [Houseparty Wants To Be More Like Fortnite, Less Like Facebook]( - WSJ You’re Hired! - [Xandr Hires Jay Askinasi As VP, Agency And Digital Partnerships]( - MediaPost - [Fluent Appoints Alex Mandel As CFO]( - release - [MediaCom Taps Jo Rigby To Lead Global Marketing, Biz Dev]( - MediaPost - [iProspect Makes Doug O’Reilly SVP, Head Of Data And Insights]( - release [Engage. Connect. Grow.]( [Data-driven performance marketing by Fluent.]( [( Podcasts [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](