AdExchanger News for February 4, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Monday, February 4 Join Us [AdExchanger Awards Final Deadline: February 8]( - Entries will be accepted until 11:59 pm ET this Friday. --------------------------------------------------------------- Today's Must Read ['Influencers Are The New Publishers': Barstool Sports CEO Erika Nardini]( “We are in a relationship economy,” CEO Erika Nardini said. “I believe that influencers are the new publishers.” Her job is to monetize those relationships in a way that feels natural to Barstool’s readers. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Why SunTrust Bank’s Super Bowl Activation Won’t Feature A Super Bowl Ad]( SunTrust has been a more conventional Super Bowl advertiser in the past. Two years ago, it paid big to air a commercial to introduce its “onUp” campaign about achieving financial stability. When SunTrust considered another Super Bowl spot this year, it decided to stay local – with the hope that earned media could help widen the campaign’s footprint, said CMO Susan Johnson. [More.]( [Do Recent Acquisitions Put Mobile App Publishers’ Interests First?]( In a world where Google, Facebook and Amazon control most digital inventory, ad networks are thinking about their long-term viability. Relying heavily on Google or any other company for supply poses risks. [More.]( [Humanizing Programmatic]( A better understanding of the human value that both drives and delivers programmatic services is something the entire industry needs, yet at times it's obscured by misunderstandings, challenges and the nonstop pace of technology. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,” according to McClatchy’s email to staff, [the Miami New Times]( reports. Many smaller or niche online publishers are growing, and last year Vox Media turned its first profit since the company expanded. But there’s a strong consensus that relying on ads, social media and traffic volume won’t sustain growth. “We don’t see ourselves as a digital media company,” Vox CEO Jim Bankoff tells [The New York Times](. “I mean, is anybody only just that now? We’re a modern media company.” Will Gimlet Lay The Gauntlet? Spotify is in advanced talks to acquire podcasting network Gimlet Media for more than $200 million, Recode reports. It would be a monster outcome for Gimlet, which raised money at a $70 million valuation in 2017, and for the podcasting business. EW Scripps paid $60 million for the internet radio company Midroll Media, now Stitcher, and iHeartMedia acquired the podcast production company Stuff Media for $55 million. So Gimlet’s reported price would dramatically raise the bar. With 200 million users, Spotify would also vastly expand Gimlet’s potential content distribution, giving it a head start in these early days of podcast production and monetization. [More](. Crossed Wires The FCC faced skepticism Friday in a defense of its repeal of net neutrality. In a court case responding to complaints filed by more than three dozen entities, general counsel Thomas Johnson struggled to convince a three-judge panel of the US Court of Appeals DC Circuit that broadband providers should be considered information services instead of telecom services. The lawyer’s reasoning: they acquire, store and process information. The judges asked why that same definition doesn’t apply to telephone service providers. "Telephone service is constantly used to acquire information and share information," said Judge Patricia Millett. "It seems to be the exact same functionality, but one is voice and one is typing.” Judges were also unconvinced that blocking and throttling wouldn’t pose a threat to public safety and that net neutrality rules were harming broadband investment. [More](. But Wait, There’s More! - [Spotify To Add Interest-Based Targeting To Self-Serve Platform]( - Digiday - [Apple’s Cold War Over Privacy Turns Hot]( - WSJ - [What Investors Really Want From Ad Tech]( - Adweek - [Publicis Takes Full Ownership Of Blue 449 In The United K](ingdom - release - [Three UK’s Customer Data Exposed In Homepage Blunder]( - The Register - [The Case For Ditching Google Analytics]( - FastCo You’re Hired! - [WarnerMedia Taps Sarah Aubrey To Lead Streaming Content]( - MediaPost [MoPub Advanced Bidding]( [Are you ready for innovation in monetization?]( [( Podcasts [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](