How I found customers

You can read this full post on my blog: [Why 99% Of Companies]( [Need Proactive Marketing]( ****** This is a (not exhaustive) list of marketing techniques I’ve used to grow audiences and attract customers to my companies in the last 25 years. - Posting in forums and newsgroups (back in the early early days) - Putting up posters on university campuses - Sponsoring events (getting my company featured in print handouts, listed as an event sponsor on stage, etc) - Writing articles on my own website that people shared - Starting a blog and publishing posts that show up in search results in Google - Writing guest articles for other blogs and websites - Getting press articles written about me in news sites - Appearing as a guest on podcasts for interviews, including hiring an agency to get me on to shows - Recording my own podcast interviews with other experts - Paid sponsorships in podcasts and newsletters - Publishing my own newsletter and creating segmented email sequences - Paid ads on Google, YouTube, Facebook, Instagram, Twitter and LinkedIn - Cold outreach using email and LinkedIn messages - Sharing free content on social platforms - Publishing videos on YouTube - Recruiting affiliates to promote my products - Conducting product launches with coordinated promotions from launch partners Some of these techniques were short lived experiments that failed, some I did as campaigns that started and stopped, bringing in a burst of sales, and a few I’m still doing today because they keep working week after week. Much of these tactics I did myself, especially during the early days when cash flow was tighter, so I couldn’t afford to hire assistants. Today I have key people helping to execute some of these tactics, which I oversee, but do not execute. Some of these techniques are a slow burn, attracting people to my content, where they join an email list, so I was able to stay in touch over time. It could take months — even years sometimes, but eventually a small handful of subscribers become customers. Contrary to this, there are techniques listed above that bring in ‘instant’ customers. People ready to buy today, but just need some information on what I sell before they sign up. - Continue reading: [Why 99% Of Companies Need Proactive Marketing]( Talk soon, Yaro -- yaro@yaro.blog Blog Mastermind Ltd 330 Avro Ave Pointe-Claire, QC, H9R5W5, CANADA [Unsubscribe]( Sent with [Systeme.io](