From Justin Ulrich: How the 80/20 Rule Can Transform Your Content Promotion Efforts

From Justin Ulrich: How the 80/20 Rule Can Transform Your Content Promotion Efforts ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ March 07, 2024 From Justin Ulrich: How the 80/20 Rule Can Transform Your Content Promotion Efforts – Listen Now! 🎙️ Justin Ulrich is a strategist specializing in long-form video production for scalable content, emphasizing its potential for creating diverse, shorter derivative works. [Facebook]( [Instagram]( [Youtube]( [Linkedin]( Welcome to the 'WISKING IT ALL' Podcast – the series where we engage with hospitality professionals and trailblazers who've wagered it all in their pursuits. Join us in exploring their journeys, understanding their motivations, and uncovering the secrets behind their success. Every week, we'll deliver two impactful ideas and one essential insight from our podcast episode, offering perspectives that could fundamentally transform your hospitality business. If you find value in our show, please consider subscribing and leaving a rating on [Spotify](. Your support is vital in helping us grow. Your Host, Angelo Esposito THIS WEEK’S EPISODE Meet [Justin Ulrich](. Justin is a dynamic marketing leader with a rich history in crafting innovative strategies for both B2B and B2C markets. His expertise cuts across numerous industries, from software and POS to telecom and home services. Known for transformative approaches and a knack for driving tangible results, Justin specializes in channel marketing, brand management, and demand generation. His visionary tactics have consistently propelled businesses forward. In this week's episode,  we dive into the crucial role feedback plays in content creation and the strategic approach to increasing content output to captivate a diverse audience. Justin Ulrich, VP Marketing at Evocalize, delivers a powerful message on the importance of promotion, suggesting a bold 80/20 split between promoting and creating content for optimal reach across various channels. Delve into the world of content marketing and audience building, sharing his invaluable insights with us. Get ready for an insight explosion...🧨 Join us as we discuss: - The 80/20 rule of content promotion (and why it's a game-changer for your reach) - How repurposing content fosters creativity and caters to diverse tastes - Why authenticity in content is your secret ingredient for connection - The rising trends in lead generation and how they affect key industries - Evocalize’s recipe for hyper-local marketing that garners gobsmacking ROI [Watch the full episode on Youtube]( 2 IDEAS FROM THE PODCAST Idea #1 Leveraging Long-Form Video Content for Marketing - Start creating long-form video content regularly to establish a solid content base. - Break down these videos into smaller, thematic pieces to distribute across various platforms and see what resonates with your audience. - Use insights from audience engagement to develop follow-up content on popular topics to further resonate and engage with your target audience. [Listen to the Episode]( Idea #2 Automating Local Marketing for Multi-location Businesses - Implement tools like Evocalize to automate digital marketing efforts across platforms like Google, Facebook, TikTok, YouTube, and Instagram based on local data. - Use the tool to drive local marketing strategies, ensuring ads and promotions are targeted to specific neighborhoods or demographics to increase effectiveness. - Monitor and analyze the performance of these automated campaigns to continuously refine and improve marketing strategies for better ROI. [Listen on Spotify]( [Listen on Apple Podcast]( 1 KEY LEARNING ❝  You don't have to have some grand strategy to start doing something, it just start. And you're not throwing everything at the wall to see what sticks, you're just throwing something. And hopefully you have that something kind of based or rooted in a hypothesis that's data backed and you were able to then try something, test, fail forward, fail fast, or find out what works and then scale and move on from there. But you just got to start. [❞]( Justin Ulrich highlights the importance of starting marketing efforts without overthinking. He advises against giving up too soon and stresses that starting with a simple, data-backed hypothesis is key. This approach allows for testing, learning from failures, and scaling successful strategies, underscoring the value of action and adaptability in marketing. [Listen & Subscribe]( Looking for more insights? Listen to the Wisking It All Podcast on your go-to podcast app and elevate your knowledge of the hospitality world with actionable wisdom from an industry leader. P.S. Share your feedback and recommend our podcast to other restaurateurs who might appreciate a sprinkle of our episodes! #WiskingItAllPodcast [Facebook]( [Instagram]( [Youtube]( [Linkedin]( [TikTok]( Sent to: {EMAIL} [Unsubscribe]( © 2024 Wisking It All... by WISK.ai WISK.ai, 488 Wellington St W , Suite 304, , Toronto, ON M5V 1E3, Canada