Helping Multi-Unit Businesses Manage Reputation and Drive Results with Akira
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â [Facebook]( [Instagram]( [Youtube]( [Linkedin]( August 22, 2024 Helping Multi-Unit Businesses Manage Reputation and Drive Results with Akira Shereen Qumsieh, Co-founder and CEO of Akira, joins us on this episode of the Wisking It All Podcast to share her expertise in simplifying reputation management for hospitality professionals. Shereen breaks down the importance of integrating feedback channels, using AI for deeper insights, and turning data into actionable stories. She explores how Akira helps businesses move from reactive to proactive customer service, ensuring that feedback drives real improvement. Tune in to hear about Akiraâs approach to transparent pricing, customer-led growth, and whatâs next for the company. You won't want to miss this episode! Welcome to the 'WISKING IT ALL' Podcast â the series where we engage with hospitality professionals and trailblazers who've wagered it all in their pursuits. Join us in exploring their journeys, understanding their motivations, and uncovering the secrets behind their success. Every week, we'll deliver two impactful ideas and one essential insight from our podcast episode, offering perspectives that could fundamentally transform your hospitality business. If you find value in our show, please consider subscribing and leaving a rating on [Spotify](. Your support is vital in helping us grow. Curious about the challenges and lessons I learned while building WISK? Sign up [here]( and join me as I reveal exclusive insights and effective strategies from our successful journey. Your Host, Angelo Esposito THIS WEEKâS EPISODE Meet [Shereen Qumsieh.]( Shereen Qumsieh is the CEO and Co-Founder of Akira, a pioneering AI-powered reputation management platform designed to help restaurants manage their online reputation effectively. With a background in software engineering, Shereen has developed innovative solutions that allow restaurants to leverage AI and data analytics for deeper insights from customer feedback. This empowers them to address issues quickly, identify trends, and improve overall guest experiences. Under her leadership, Akira has positioned itself as a vital tool for restaurants aiming to safeguard and enhance their reputations in a highly competitive digital landscape. Shereenâs journey in tech and entrepreneurship is driven by a passion for creativity and problem-solving, and sheâs committed to inspiring more women to enter the tech space. In this episode, Shereen Qumsieh, Co-founder of Akira, shares how integrating feedback channels and simplifying the review process can transform reputation management. She dives into the power of AI for trend analysis, the impact of a unified inbox, and how businesses can transition from reactive to proactive customer service. If you're looking to improve your feedback loop and online presence, this episode is a must-listen. Key Insights You Can't-Miss: - The importance of integrating feedback channels and simplifying the review process. - How AI-powered trend analysis adds value to the insights gleaned from online reviews. - Why businesses should provide an easy way for guests to give direct feedback to get ahead of online reviews. - How accurate listings management can prevent negative feedback and customer disappointment. - The exciting potential of using AI and natural language processing to surface unique insights from customer feedback. [Watch the full episode]( 2 IDEAS FROM THE PODCAST Idea #1 Unified Feedback and Reputation Management Akira provides a unified platform for managing customer feedback from multiple sources, helping businesses respond to both positive and negative feedback more efficiently. This enhances customer service and improves overall business performance. Key Action Items: - Consolidate Feedback Channels - Aggregate feedback from various sources (e.g., online reviews, direct feedback forms) into a single inbox for better management. - Use AI for Sentiment Analysis - Implement AI to prioritize feedback based on sentiment, ensuring that critical issues are addressed first. - Automate Feedback Responses - Set up AI-driven or templated responses to customer feedback to streamline operations and maintain customer engagement. - Track and Improve Reputation Scores - Regularly monitor and aim to improve your reputation score by responding to both positive and negative feedback and keeping listings accurate. - Encourage Direct Feedback - Make it easy for customers to provide feedback directly to your business before they resort to public platforms like Google or Yelp. Idea #2 Customer-Led Development for Product Evolution Shereen discusses the importance of letting customers drive product development. Akira is a customer-led development shop where the needs and feedback from clients shape product features, ensuring that solutions are highly relevant and effective for end-users. Key Action Items: - Involve Customers in Development - Regularly solicit feedback from customers about product performance and desired features to inform future development. - Implement Fast Iteration - Ensure that customer suggestions are implemented quickly to keep improving the product in real-time. - Maintain a Transparent Feedback Process - Clearly communicate with customers how their feedback influences product changes and updates. - Focus on Usability - Design features that directly address customer pain points, making the product more user-friendly and functional. - Create a Feedback-Driven Roadmap - Build a product roadmap that prioritizes features and improvements based on customer feedback and business needs. [Listen on Spotify](
[Listen on Apple Podcast]( 1 KEY LEARNING â For me, it's about showing up for your customers and making them feel like their feedback matters and that you care. [â]( The quote reflects Shereen Qumsieh's commitment to genuine customer engagement, emphasizing that effective customer service goes beyond resolving issuesâitâs about making customers feel valued. By prioritizing feedback and demonstrating care, businesses can foster stronger relationships, enhance loyalty, and create a customer-centric culture. Shereen highlights that listening to and acting on customer feedback isn't just a reactive measure but a proactive approach to building trust and improving long-term business success. [Listen & Subscribe]( P.S. Love our podcast? Share your feedback and recommend our podcast to other restaurateurs who might appreciate a sprinkle of our episodes! #WiskingItAllPodcast [Facebook]( [Instagram]( [Youtube]( [Linkedin]( [TikTok]( Sent to: {EMAIL} [Unsubscribe]( © 2024 Wisking It All... by WISK.ai WISK.ai, 488 Wellington St W , Suite 304, , Toronto, ON M5V 1E3, Canada