Are your users *in love* with your product? ❤️ 💐

Say it with mircointeractions!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Folks! I'm writing this newsletter on Valentine's Day, so I thought I'd keep it relevant: The secret to a good relationship? 3 Cs: Communication, Communication, Communication. And yet: what you know so well from your face-to-face interactions with your Significant Others rarely translates into UI-interactions with your users. Tools, simply put, rarely communicate effectively what the heck is going on. And if the users don't know what's going on, and can't achieve their goals as a result: they will swipe left on you. They will ghost you. Change that with [Microinteractions](. Microinteractions are small (you could say: "the devil's in the detail") reactive messages in the UI that provide visual feedback and guide users towards their goals. They are an essential part of continuous onboarding. They can also be a great way to humanize the experience of using your product - helping build user affinity and loyalty in the long term. [Animated thumbnail for video]( TL;DR? [Watch the video rant]( According to Dan Saffer's[book on microinteractions](, it all starts with a trigger: either a user-initiated action (e.g. a button click), or a product state*: [Image] *E.g. you can determine when a user reaches a "dead end" in your product based on behavioral segmentation - by [setting a number of events that need to have happened in a specific order]( (e.g. in [Userpilot's]( segmentation/audience settings.) [Image]  The user trigger/ product state trigger should then, well, trigger the right feedback based on a certain rule ([read more about the technicalities here](), and then modify the feedback based on e.g. the number of uses. The feedback explains *what is actually* happening on the backend after the user has performed a certain action (e.g. clicked on a "schedule a campaign" button in MailChimp, clicked "send money" in PayPal): [Image] This microinteraction may seem insignificant to you, but it's absolutely necessary for the user experience - I will explain more a bit later (and how the *lack* of this microinteraction made me accidentally send money twice as a result 🤦‍♀️) As Charles Eames once said: "The details are not the details. They make the design." They also make the user experience. Examples of Microinteractions that made us feel the love ❤️  Scheduling campaigns like a chimp...I meant "champ"! Without this microinteraction in MailChimp, the user wouldn't be sure the campaign will actually go out, and would likely rage-click on the "schedule" button: [Image] Making the sign-in process a bit more Bear-able This lock screen on RememBear app makes the annoying action of having to "log-back-in-after-a-moment-of-inactivity" a bit less annoying, increasing usage in the long term: [Image]  Why should your users love you? If you think "hey I don't need my users to love my product" - you're wrong. If they don't love your product on Valentine's day - they will most certainly be dead by Halloween (well, churned). Let me tell you my personal experiences of not getting the right microinteraction in Revolut: I accidentally sent a bank transfer *twice* *twice* this year. Not just twice. I sent it twice two times. It’s not that I’m so generous. It was all because of the lack of proper feedback and confusing app state. I didn't get a "success" message after pressing the "send button". In one case, nothing happened, in another case, I actually got an error message. So I assumed the transfer didn't go through, and tried again. It was only through my transaction history that I realised I actually paid twice (and the recipients confirmed it) 🤦‍♀️ It sounds like a bug, but I'm sure you see how a lack of microinteraction can lead the user to have a really *horrible*, deal-breaking experience with your product...  👉 Learn about other onboarding-UX hacks from our upcoming [LIVE webinar]( with UX experts from i.a. IBM! [Image]( And that's it for today. See you all next week! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. Wanna talk? Simply respond to this email!  To make sure you keep getting these emails, please add emilia@userpilot.co to your address book or whitelist us. Want out of the loop? Don't remember you subscribed at all? We get it. We sometimes don't remember how we got to our office today let alone how we subscribed to this or that email. Sometimes people also get offended by our strong opinions on all matters product, SaaS and UX, but you know what? We won't stop sharing them - and what we believe is the best product practices and the future of SaaS. Anyway, if you ever want to come back you'll know where to find us. Until then! [Unsubscribe](. Our postal address: 1887 Whitney Mesa Dr #9995 Henderson, Nevada 89014 United States