3 must-have user surveys 💥

+ Elena Verna's "absolute drama" 😬  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ From what I gathered from my LinkedInations this week, the product world seems to unanimously agree that...the product world still doesn't particularly care about users' opinions: 🤷‍♀️ [Image]( 👉 btw. [Yaakov]( will be giving a talk on how "PLG is about empowering your sales team, not replacing them" LIVE in London at our Product Rantz book launch party -[ join for free, we have very few spots left!]( And, in Elena Verna's words, it's the "absolute drama". Since we've recently launched a completely new in-app survey tool in Userpilot ([grab a free trial to check it out!]() - user feedback has been on my mind a lot...and all the times when I haven't been asked for any 🤷‍♀️ [Image]( So - if you want to stand out - here are 3 situations when you absolutely need user feedback:  1. Signup flow & onboarding Very few companies collect any information on their users during the signup and onboarding process.  This is what Elena referred to as ["the absolute" drama in her recent post:Â]( [Image] Fewer still do anything about the information they've collected. And that's the absolute drama. My POV: [Thumbnail for video]( [Watch the regular video rantÂ]( Why collect all this info and add friction to your signup flow and then let it collect dust instead of personalizing your onboarding, and further improve user experience? 🤯 Well some companies mean well, but then realise they can't actually do anything with the data they collected because they don't have the engineering resources to implement different onboarding flows for all the different user segments based on roles and JTBDs (DUH...that's why you should use no-code product growth platforms like Userpilot, that allow you to build surveys & then use the collected info directly to spin many different variants of your onboarding flow.) Anyway, here's the kind of model signup user-survey (as seen in Miro) and what you should use the data for: [Image] 2. Collect feature-specific feedback I get tons of feature announcements every week. And exactly zero feature feedback requests. Where's the gap coming from? Again - product teams are still too focused on the outputs (= delivering new features) and not quite enough on the outcomes (= measuring feature adoption and added value for the user). And of course - there are technical limitations to launching feature-specific user surveys: you need to be able to trigger surveys immediately after a certain user segment has engaged in them (and sometimes, you'd like them to use the new feature a few times to collect valid feedback). Using a tool that allows you to trigger surveys in real time based on in-app events or no-code feature tags, and event attributes (e.g. ask only those who purchased green men's shirt) will help you collect timely-feature feedback (not to brag, but [Userpilot]( is one of the very few product adoption platforms that have real-time event-based survey triggering). Here are a few survey templates that can help you understand how your user feels about the latest addition to your product: [Image] Also - don't forget about collecting indirect insights by analyzing feature usage over time:  [Userpilot-event-tracking-feature-usage.png] 3. Ask for feedback + measure sentiment after customer interactions at any customer journey milestones I had a few situations recently where I had to contact customer support of the apps I was using (email automation, banking, trading apps) to resolve a problem. Whether it was a bug (as it was in the majority of cases) or just obscure UX I simply couldn't figure out without an actual human walking me through it (because what's [continuous onboarding]( again?!) - nobody reached out to me to ask if the issue has been successfully resolved, and what my experience with their support team was. Well, you don't have to make that mistake. Send a friendly email with clickable smileys to your user each time their support ticket is closed (an example in a slightly different context from Hubspot): [collect-customer-feedback-experience-survey.png] If they don't open the email - follow up in-app next time they log in: [Image] 👉 Remember:  you can collect user feedback [directly and indirectly:Â](User feedback is not limited to what they tell you directly in surveys. Users getting stuck in UX bottlenecks = feedback. ​Rage clicks = user feedback. You can use heatmaps for collecting this type of indirect user behavior insights. [Heatmaps]( are visual representations of user interactions in your app. Analyzing heatmap data lets you identify patterns in user behavior and discover the parts of your product that customers engage with the most. With Userpilot, you can tag features to monitor hovers, clicks, and text inputs. This offers feature engagement insights that can be used to generate more value from your product features: [feature-heatmap-userpilot-analysis.gif] Here's an example of heatmap analysis in [Userpilot](. And I think that's it. That's the rant. Liked it? You can now[binge-rant on Amazon!Â]( [Image]( [Come to our London Book Launch and get a FREE copy!]( We have very limited spaces left for the June event so [RSVP]( now to grab your invite 😉 [Image]( There will be tons of cool PMs from different companies to network with, open bar & pizza, and even more food-for-thought with these 3 LIVE talks: [Image][Image][Image] Hope to see you there... Meanwhile, see you next week! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. Wanna talk? Simply respond to this email! To make sure you keep getting these emails, please add emilia@userpilot.co to your address book or whitelist us. Want out of the loop? 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