🔮 Product Trends 2023 - Will AI free us all? 🤔

👉 Top Product Experts weight in!  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Folks! I've been running the [Product Trends survey]( product thought-leaders for 3 years now (check out the [2022]( and [2021]( editions to see if the predictions came true 😉), but I've never seen so much agreement among the respondents. It almost makes me think they trolled me and had Chat OpenAI write the responses 😉 [Animated thumbnail for video]( [Watch my Chrismasy-video-summary!Â]( #1 Surprise, surprise - everyone's talking about AI. 🤖 The first trend emerging from this year’s survey of top Product Management and Marketing practitioners is clear: AI is going to be implemented increasingly in product offerings and employed to compensate for staffing shortages due to layoffs. While this may sound dystopian to some, [Vazgen Babayan,]( Group Product Manager at Adobe, is optimistic AI will bring about positive changes and more disruptive innovations. The new products will also emerge as a result of the greater availability of talent in startups: [Image]"I think a lot of people in product saw the overnight success of Chat GPT and will try to jump on that bandwagon. This will also combine with the layoffs happening all over the world and the unprecedented ease of launching new products to market with little to no capital. The result - we will see emergence of some really cool, disruptive products, sometimes even entirely new genres of software and hardware. The same layoffs will also make top talent available to the startups today and we will see more motion from those to uproot established leaders in seemingly impenetrable markets. I also think that we will see a faster growth in green technology space, as the changed macroeconomic conditions push countries away from reliance on external sources of energy.” - said Vazgen. [Parth Shrivastava](, the Lead Product Marketer at Bureau, Inc, also pointed out that AI will help product managers automate more of the low-level tasks and allow them to focus more on creative and strategic work: [Image]“In terms of the biggest trends we see this year is the injection of AI (with the imminent advent of GPT4) in product and product marketing. For example, PMs and PMMs can automate a chunk of their manual tasks such as PRD writing, basic content creation, image generation, video editing, real-time sales assistance, etc. So that PM and PMMs can concentrate on more strategic initiatives.”  Our own homegrown Head of Product also voted for AI - he specified though that the ML & AI features we'll see used most by PMs will help them understand user behavior better, and personalize product experience more accordingly. This, in turn, is consistent with the 2022 trend of personalization:  “I think 2023 will witness a bigger shift to using AI-driven personalized experiences and user engagement. The shift will be mainly focused on embedding AI & ML features within products to measure what matters and better understand user behavior allowing companies to respond with more personalized, engaging, and highly contextual experiences.” [Image] #2 Well, almost. Some people are still talking about value! [Andrea Saez](, Senior Product Marketing Manager at [Trint](, said that the biggest product trend of 2023 will be “taking more time to understand how we are providing value - and if we truly are.” [Image] “So far PMF has been approached as a point in time in which we get funding, but we never stop to think if PMF is a context in which we provide value, and how we might do that better.” I also loved the response of [Emilie Lindström](, Product Consultant and Coach at[Value Rebels](: “I see a change in mindset coming, where we go towards [feature minimalism](, reducing the noise to create true value for our customers & users.” [Image] As [David Pereira](, a Product leader with 15 years of experience mentioned in his post on feature minimalism: “When focusing on shipping features, teams will likely miss the point of increasing value. Most companies focus on maximizing output, so you better focus on maximizing value.” [👉 This post about product minimalism]( is a must - if you still feel like you're working in a product factory, send this to your CPO asap!  #3 Subscriptions for everything As some of our respondents pointed out, what isn't available as a subscription these days? In these uncertain times, product businesses are yearning for some certainty - and the recurring revenue from subscriptions surely provides some. That's why we'll likely see more and more services in the subscription model...well, [BMW surely paved the way with seat-heating-as-a-serviceÂ](😅 [Image] What next? 😉 There's hope. In general, despite the layoffs, market crash, and plummeting valuations - there was an air of optimism in the responses: Product Managers and Marketers remain optimistic about the future, pointing out the fact that more automation means also that Product Managers will now have more time for creative and strategic work. Well, let's hope so! What do you think about these [Product Trends](? Would you add anything?  It's finally [here! 🎁 🎄🎅]( [Image]( After nearly 3 years of writing, we've finally transformed my Product Rantz into a book form - I'm going to let the rants do the talking, but apparently the reviews so far have been better than that of my literary debut with crayons on my grandma's living room wall: “It’s so funny, easy to read and always informative!” “Amazing stuff. Userpilot’s emails are among the 5% that have survived my yearly purge of saas newsletter subscriptions.”  “Just wanted to drop you a line and say that I absolutely love your newsletter. I normally go into autopilot and unsubscribe to these kinds of communications, but I find myself reading your articles in full every single time and you seem to hit the right balance between humor and raising interesting viewpoints on customer experience. The memes are a goldmine as well ;).” Grab your free e-book copy[here!Â](  We wish you a very happy holiday! 🎄 As if there wasn't enough pink in this newsletter (ironically - not my favourite colour!) - I have a special message for your from the entire team: [Image] We hope you have a great holiday season, take some time off to enjoy with your friends and family, get plenty of sleep to return to work full of great product ideas, and don't bug our CS team too much until the 2nd of January 😉 (We'll be available for urgent requests of course, as usual, but I hope you'll be getting box office tickets instead! 😊) See you all next...year! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. 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