2022 wrapped 🎁 + 1 cucumber

Your favorite Product Rantz 2022  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Folks! It's (suddenly 😱) this time of the year again, and suddenly it's everything wrapped. Being the perfect time for summaries, I noted down our most popular blogs of 2022 by readership. There must be something to them if so many people were googling these topics and reading the blogs - 191,000 PMs can't be wrong! Your favourite Product Management blogs in 2022: [1. 8 Best Product Roadmap Tools of 2022 [FREE & PAID]]( If customers and team members asking you to share your product roadmap is the stuff of your nightmares, chances are a Product Roadmapping tool is what you need. Having a (share-able) source of truth outlining the vision, direction, priorities, and progress of a product over time will reassure your customers that your product is moving in the right direction, and keep your team on the same page. So which tool is best for this? Read our [post]( to find out. [Image] [2. Go-To-Market Strategy – Best GTM Strategy Examples for SaaS]( No, not just for new products. You should have a Go-To-Market plan for every product launch. An important feature or UX improvement also need a go-to-market plan. But very few product teams actually do that, which results in mediocre feature adoption rates, and overall - poor product adoption depth overall. This, in the long term, may increase churn. [Image] [3. Everything You Need To Know About SaaS Onboarding [8 Best Examples]]( If revamping your onboarding & improving user activation is finally on your New Year's Resolutions for 2023 - there's no better way to learn than take a leaf out of the book of companies that do it well. Such as Airtable. What we love about Airtable’s onboarding experience: - Gets you into the UI without email verification — less friction, faster time-to-value. - Takes advantage of empty states to push user action to create a new base. - [User persona]( questionnaire to learn more about use cases. - Resource and Learning tab to help users ease into the UI. - Simple and easy-to-use UI.  Check out more about their (and other successful SaaS companies) onboarding experience: [Image] [4. Software Release Notes Template]( Honestly, most of your users can't be ever bothered to read them, so it may feel like a futile effort to write software release notes. On the flipside - they are there to manage expectations, inform, and improve product adoption. But who exactly said they need to be so desperately...boring? [Image] Your release notes should avoid jargon, be user-friendly, keep a consistent format, [include images and gifs](, and allow you to [gather user feedback](. Follow the best practices and examples of great release notes [here](.  [5. How to Write Better User Stories With Gherkins (Template Included)]( User stories are short, simple descriptions of a solution that your team has come up with, told from the perspective of the person who is playing out the interaction. They are part of a larger epic that describes the actual problem to be solved and why you’re solving it. The keyword here is user, meaning a user story puts the focus on the user, not the product.  👉 Grab the [Gherkin user story template]( here 🥒 Gherkins are a way to add to user stories and give a full scenario that will help developers and testers understand both the outcome and the output of a particular user interaction. [Image] Grab your gherkin [here](!  Wanna chip into our annual [Product Management Trends 2023 report?Â]( As usual, I'll be writing up the predictions and resolutions of the top thought-leaders in the product management and marketing space. If you want to contribute, please leave your thoughts [here](!  We'll reward the most interesting answers with a little surprise gift 😉 [Image] See you next week! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. Wanna talk? Simply respond to this email!  To make sure you keep getting these emails, please add emilia@userpilot.co to your address book or whitelist us. Want out of the loop? Don't remember you subscribed at all? We get it. We sometimes don't remember how we got to our office today let alone how we subscribed to this or that email. Sometimes people also get offended by our strong opinions on all matters product, SaaS and UX, but you know what? We won't stop sharing them - and what we believe is the best product practices and the future of SaaS. Anyway, if you ever want to come back you'll know where to find us. Until then! [Unsubscribe](. Our postal address: 1887 Whitney Mesa Dr #9995 Henderson, Nevada 89014 United States