Instead of asking, do this 👇

📕 A few exercises to understand your users better... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey folks! What people say, and what people do, can be a completely different kettle of fish...speaking from experience here 😅  So do this instead of asking them for feedback: [Image] Simply put, observe their behavior rather than asking them for feedback. What you can see above is a feature usage heatmap in [Userpilot](. You can simply tag features on the frontend of your application with a code-free element selector to start tracking user engagement with them: [Image] There's a number of reasons why this is a better way of understanding your users' behaviors compared to asking for user feedback: - Sometimes people just don't know what they really want, or what really motivates their behavior. - or they don't remember what they actually do inside your product. - or they can't quite put their feelings in words. - or don't want to appear dumb - or don't want to hurt your feelings... ...so if you ask them - they will tell you what they think you want to hear. So[ tracking feature usage and analyzing user behavior]( can give you more reliable insights. But which features to track? And how to make sense of all the clicks? [Thumbnail for video]( [👉 Watch Video Rant 👈Â]( Well, this is where you'll need to do some thinking and planning. You need to see feature usage as a collateral to achieving user goals on the user journey. 1. Segment your users (both by relevant user attributes *and* the stage in the user journey!) and determine which goals are relevant for each segment. 2. Think about which user actions (in which order) correlate with achieving these goals. 3. Tag these features on your frontend and track feature clicks by segment. To do that, you'll be basically need to put on your [Behavioral PM]( hat. Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.  Here are a few exercises that will help you tag the right features ...and track meaningful interactions that will help you get your users to their goals (= value) faster: For New User Segment - to improve User Activation We talked about user activation in the last few newsletters, so let's start from that. Here are a few helpful exercises for you to decide which user actions you want to tag (and track) in the new user segment to see who is achieving activation, and to improve the activation rate.  EXERCISE 1: What is your key activation point? I.e. if you asked your users the following question: "When did you first feel you got value from {Your Product}?" - what would they respond? 🤔 Or maybe you’d get different activation points for different user segments? Note down your activation point(s) below: 1. Activation point 1: ............................................................................ 2. Activation point 2: ............................................................................ 3. Activation point 3:  ............................................................................ Example: Activation Points for Userpilot: 1. Installing the js code. 2. Building a first flow. 3. Publishing the first onboarding flow. EXERCISE 2: When does this activation point happen for your users (time since signup)? What steps do they need to take to reach it? What are the potential roadblocks (risks) that can stop them from reaching their activation point(s)? The activation point happens for my users when…..................................................................................................................  To reach the activation point, they need to take the following steps: - ……. - …… - …….. Here are the potential roadblocks on their way to activation: - ……. - …… - …….. EXERCISE 3: What kind of in-app experiences could you create to help your users get over the roadblocks? 1. ……. 2. …… 3. …….. Want more exercises like that? Watch this space for our upcoming Product Rantz book! 👀 And in the meantime - my free [Onboarding Audit]( offer is still on the table!  See you next week! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. 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