💌 Paid Newsletters: Million-Dollar Newsletters, Smart Paywalls, Freemium

Welcome to the 1,088 new founders who joined last week. Let's talk about 💌 Paid Newsletters. Hey there, Welcome to the 1,088 new founders who joined last week. Let's talk about 💌 Paid Newsletters What you’ll learn: - How to build reader habits? - How to build a moat? - What are examples of local newsletters? - How many subscribers do you need? - What are smart paywalls? - How to get your first 100 subscribers? [👉 Become a Trends Pro Member](=.BUKrsHaf6MHpcRE2HlMP1vCv7MMxV6_AgnbQdhoJ8fc) to unlock the full report This report is brought to you by [Landing Page Hot Tips](=.Kd-FnA8TT9zDdd_cZMQfQ7az245sallJXYF2u6CPl1Y)… =.r5BaoAYj3kjujsWlFuYK7z__zGvxddNLtmL2hCGsB20 Are you struggling to generate leads, sign-ups or sales for your product? [Landing Page Hot Tips](=.Y6tCWNxN2Lj6_x0f0idvstrWuq7hp5R4ePrqA7vYSLc) gives you 100 actionable tips to improve your landing page and turn visitors into customers. They also offer expert help. Uncover the 5 most important things you should fix to get more customers with a [20-minute personalized video](=.Y6kkfRcUvOcdaH0dudCkYH6lRnPeYiFAERR21OXB-Ho). Landing Page Hot Tips is packed with notes, visuals and checklists designed to boost your conversion rate. 👉 [Grab your copy with a 40% discount now](=.rGGZFvvFrt0zSbjZGmEQarpbICdYV-PXN0ANL6NuboM).  Paid Newsletters =.V-65_rzemZQas5PfMTtl070my5yLz5V7CYcfB5YWZi4 “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll 💎 Why It Matters People are willing to pay for quality content. 🔍 Problem Some content would not exist without direct support. 💡 Solution Paid newsletters help writers serve niche audiences. Writing for their readers. Not sponsors. 🏁 Players Paid Newsletters - [Trends.vc](=.SMgsXlRGyQFRkI5zDTzU12vSerwvAFSqNY--UV6LR7o) • Discover new business markets and ideas - [Rosieland](=.0QCUY2unBUEhjsnU0Y4_pC28ia-3NJsz20ovdj17tVM) • Learn how to build and grow communities - [Exploding Topics](=.V6RVzIAI630TkXjzTVNgVr0UZ0ge-bfOWVtMoDD2UeQ) • Get market and startup trends - [The Browser](=.acAaLQUbmi_HICPrGoyn502ef1XJ1xRkO0DFBS3Gh54) • Daily writings on art, politics, science, history and more - [The Information](=.O96zxvlPQ-xcJINl3AMCv-Y0Ffr6DS7QK7txwCcm7KY) • In-depth tech stories and news - [SHERO](=.IdejY9kv7IlKdpHz6lvOxvmiT7ymT9pzvcWPqUGpOV0) • News and events about issues facing women - [Scott's Cheap Flights](=.dhK0hycuQJw8BFjaDvpwYz-uaq5jsQJ1eNp3iiROS38) • Get cheap flight deals Paid Newsletter Tools - [Rewardful](=.i5blqj5E7IBpUOIGjmUeFdmP1gi-os-x-9Wqtj49pnQ) • Start affiliate and referral programs with [Stripe](=.txruUa7kRdZPoL8AHTuM9cgNNPz8-hNvrDXerkdPYNw) and [Paddle](=.SZ6iphrCg9qHPwLLtlsQZHCHx5QgTjpG6yl_wcdjKIM) - [Buy Me a Coffee](=.G3EXp181VGfidIqYZlL9Rtlj4-G9n-QvFB0uXcT7ndk) • Accept donations, sell memberships and share exclusive content - [FeedLetter](=.ErCcfYbH9bgYRmo1HRWAho9InensR6tDHJLZJL7fslE) • Anonymous and instant feedback tool for newsletters and websites - [Grammarly](=.hARfp8DIKdlQa-JllGymFh3EA1gSbAn5lugTvnwnguw) • Correct and edit grammar mistakes and typos - [Memberful](=.RFG4zJqrGDhA4Dn1MTI1QPLPWIsGylOLh4UsGYcS3aU) • Membership software for independent creators, publishers, educators and more - [MemberSpace](=.3Ts1GM__biF-tHZS9PILjWopt8IUtidOtNztf5g-klw) • Turn any parts of your website in member-only areas Paid Newsletter Platforms - [Gumroad](=.Zh_8qTyN3gLkd6FRJrafSsLXwHud1POcKGSApV-CkCk) • Payment processor with built-in newsletter tools - [MailerLite](=.yuksPG5Vs_02NqOfZC_lQVnTo6bokg60rcgUEI1Zq1s) • Digital marketing tools designed for revenue and growth - [Ghost](=.Fn5Zqs8I7a53WtnV24fexQHiChNVkocKldeXLmMgaRM) • Open source digital publishing platform with built-in paid newsletters - [Kajabi](=.d2SenhoXjqX0laeimpUzO2GhR8LkEi3qhz41MjPU3ZU) • Membership management automation tools - [Patreon](=.A1a_nm3WADtIxetQNKyshUHiekWhJ-HcxVA_qMsD9Pk) • Membership-based website for content creators 🔮 Predictions - We’ll see more local paid newsletters. Raising awareness of local social, political and economic issues. - [City Hall Watcher](=.s6ofjqXrMRHcfl6pdagC2gDTwZIbHTSTb46Ku98pVoI) covers Toronto City Council news. - [The Daily Line](=.SMHJIIK0Urj6_k1cW6tKxHn3GvAVHZxJ1u-qmoHFQJQ) covers [Springfield](=.l8cNc8gb0DHXoIzkRaK6PG_0aGtzRe-_eqA6uG0Sn0s) and [Chicago](=.ce1-WBVA649OQDi8mhNOvEkIuWF-ZczBm3MMHagVr6M) news. - [The New Tropic](=.cJvSXkID8d-zPdus1sOc9Oz__QjidY4o02ePs53Euiw) is a [paid newsletter](=.HN8GiRowwSFwJCBnSHinBSJSlp1lCMM7RqQAK2hU6Ic) covering Miami news. - [Importantville](=.Uomxyzp6pykfjlRASU_p0n-wvUOxhe8unWpKIcZxzuk) writes about Indiana’s business and politics. - [Local Authority](=.vcS4vteI0gYHDpH15-h-nr_5Lt8TH1wxDd0HKgYzDJk) covers Medway’s news, politics and culture. - [The Mill](=.Jii2Q-T4txIBIW8ovZsIZVQgrRFltBjNwWKlsbGdw8U) is a [paid newsletter](=.V6hUrIaVgB72rs2cpEGSGYwCpahPmMsB_UMhR2t0d94) for Greater Manchester’s residents. - [The Goldenrod](=._VU7QbbzRPAyMqx2LqlNkeRX6HqKw9oivKf3jBqmolA) was a paid newsletter covering Kentucky’s news. - [Axios](=.-OC9edgxsdWb1wJPqeFTtoPm9LHMlYnahG06jgCVOk0) [launched](=.ZxqntIywX_9H6tBU9dFh3m1a1r0XQCpKzhVYlDZujHY) paid memberships for [Axios Local](=.1NVr7N2e9uGtvDzQ_kwHJK1xLAUUqeOwQahojN698NU) such as [this one](=.x8Ll0KV8Rzq12KWNHkohsN4VhmGwY7DuMn9RIE9yZLI) for Denver. - [The Charlotte Ledge](=.haiXAvA-vklxWBHNq_cNP4dNeJj6RoSHtnfIv1-YDCU)r has [4 free and premium newsletters](=.FB_bR95pgCaCA5LQ8EOX7R_DjrScOgfccyTjcTVUqL4) for Charlotte’s residents. - [The Dog and Pony Show](=.-YFIgawTNiI6ukgp0CcXWLVVWj1dTWT4Opn5JyQ7K7M) covers news and gossip on Tennessee’s events and politics. - More journalists will start their own paid newsletters. Looking for editorial freedom and closer relationships with the readers. - [Richard Rushfield](=.555uNzBYwcptOsnynYrg2iU9a2JEgGCSg_0vVTnNg7U) is a former editor at [HitFix](=.VZPN0KbcCxZ9kckVQ7alyGMG0b_v-Wlytgpq7Dgnrzg) who launched [The Ankler](=.2io_XlPy6Bhh-3xm6JUdi4qNesx5cQwftRBAysN8-cU). - [Polina Marinova](=.2QbE1YqIgr6nzDpVxUJV9peH8NZlN8vWsAI8pws_-tk) is a former editor at [Fortune](=.exDhUAxnEP7-1L71W-MAnafore_dORiHVE6EIA-HbTM) who launched [The Profile](=.ZF9-hm98umAY7oTr_tjcqnIsbEQL1kzfkW9JmzXSm44). - [Matthew Yglesias](=.AdYKDJGkk3MTDOSBeKxUYBJj3NxkG8ziSRok4XHVNoA) is a [former](=.IjlneUTuAtlEA-R1bRf1RfKWHhRGfoQ8oANsvunjttA) journalist at [Vox](=.4-nwXywJi0Vcxm0bHAUjac3c41LFX8eRDpoa-h6EtJg) who launched [Slow Boring](=.0qUarZI9HAn_ERVJN3-8Owr8lV1Twjq2XpTFKujtDp8). - [Emily Atkin](=.iArljBPTL_am4ySRk1KXAuhHG2bigOHmYmAOVIRI1Gg) is a former writer at [The New Republic](=.DYsm27cGg38V4hxLYfNYKJ__58ZkB8aCBPz7VRrbwi0) who launched [HEATED](=.lh52hp0i0V0TK6ljpG0Csen_6zhZP_i2855B9fuwLg8). - [Alex Kantrowitz](=.IN0VuBm8Eb938oC87ZrGepd-F6SIZjRNu0NPVWlchVg) is a [former](=.2X-uS7WldIWYSsOLNbAYLHmMh-YleswE3OChYcFRNOg) reporter at [BuzzFeed](=.BDHfUUl39NuXjzb4g9s8nBdeSxWpmrR3-McVpPcOELM) who launched [Big Technology](=.tdLecl54zHthmmE8GSvggA9ob6lVTWdbAFNfxfI7sl4). - [Matt Taibbi](=.FgiHQJ6QoFU_61AhIK5qtCrSBXgjbsMaGpdcJe5zIzQ) is a [former](=.6Dt8h48gmTaGfYR_FJCHp17Pris4iEpaKjeQ-X3Qhcs) author at [Rolling Stone](=.Kvy7oqJm6AgkO4cD4reZXd7nYybE4md1YXfNIz2gHd0) who launched [TK News by Matt Taibbi](=.M9kf-6_uboW3ZnTqLYNkU5FKAK5dLfKGLBTJ2Z0PHqQ). - [Bari Weiss](=.EQdA_sbI8vHG-mDnKfh2-L9OloTbHvdhCufYUNC7YFo) is a [former](=.h404vuxgV75MFsl3BJyGx57jBzcBRAsMW9_YbA5vYnw) journalist at [The New York Times](=.0LmfAAnvFMDAYI6JffTSSMNcsYhtEdhOaWBuccAXKgI) who launched [Common Sense](=.DcgDRj16nqChJosgKGvV_u92kkoHeQqbmug42MDwJys). - [Bill Bishop](=.4HWxLMD5jZ3CIvSybo65PGBIPCBmkHsEWN4DrLzx1TU) is a [former](=.XGh_6qasDtgDhcdgtMTMfeZql5mZ6koxJ3AZgNPirf8) author at [Axios](=.wlzPCS8A1A0iIqHNuPA_OJMP3nGP954yX3HoHqklLNk) and [The New York Times](=.rS6BF3OQdlLEBFWdbIkU3YrPAuA3hX1M4j-0zrXYZys) who launched [Sinocism](=.KnN5Bx9Q-7efAKnbcWTRlFC04olsuJ5HAWypQ5eiQOM). - [Judd Legum](=.YVC1WMnanc4ULk4w0NzzPug1UAXfuydbkSSqHxO20v8) is a [former](=.g1Egw8pU_S-SLtPf8CBjAmZ0HWBks2Xm4w2NPl4tK4U) editor-in-chief at [ThinkProgress](=.tOoxc19HgK4zEznWFYXfqDtHfH1T17pC-yETVw5kudQ) who launched [Popular Information](=.KmcpdMTUXIjA1GcRHu5QOIkAQf3kfyJdrq2JpMzAJEk). - [Andrew Sullivan](=.HQ_TKHrv2Et3cMH9m5ABFMu_YgRD0ip1HkmagEmjWb4) is a [former](=.GdO799-zIDxJ5BtZb5Dqpa04y73gDTzMbVaRMOa_OCY) journalist at [The New York Times](=.WLX3NHm19h_APEdZ-K85iZv7sCBqYuuRG1_QLpy3guQ) who launched [The Weekly Dish](=.3FrXiH3cEz0AHLVYxwEfOMNFlhxumi1uL4ExfzLff3Q). - [Stephen Hayes](=.RF2CbtH9EYcGK2GnfVlYyg1W2lk7l-AlH1tsTW5TKqU) is a [former](=.w8XimgyAgcE7jXr5svtzjKuzrajhdhCeXV7nlWf3gkA) editor-in-chief at [The Weekly Standard](=.vzWkwKbvWv968WhtHbEYJs1IwCbql1CEEhmLqmCck78) who launched [The Dispatch](=.iYpZK5xxcDHbTFOrgZJMUrT-JDfQkYx4qssdnW8XD4M). - [Luke O’Neil](=.196zP6rHqlVvbXSdUe9I7v98gQuT00DnjPNKGHDUidE) is a [former](=.peROTEGA4O2UhCA27ny9l8WmOGrjMVke_4H3cc5mP8I) journalist at [The Boston Globe](=.twzx7hUJygdWJB6_IAQFDDujWy_v-2ejZPOa3_ydETI) who launched [Welcome to Hell World](=.VbhP9uttmisGS7yEwoqDzZEXOeMBhXhx7P6UKCp1rMQ) which grew to $50,000 ARR. - We’ll see new types of newsletters with unique formats. - [GrowthList](=.IJMCzjlm6kTaOFv2i72ZkNJE1l_5JEgjVejgcv9AK9c) sends quality B2B sales leads. - [Flow State](=.CWXUjt0ZA5aZqhUjfuHMewqvMoGvIui0YAjAwq0aUg8) sends 2 hours of music for work. - [Drawing Links](=.KJ0Ot6RodRepedZ6GvvYzUDXE8i2b_S7TQ6yL5adfUQ) sends short illustrated stories. - [Make It Rain Monthly](=.1eK7GdwRi-x3Fqv1mccMDBPYJDj6GHmTSg4ip7c2GYw) sends email campaigns. - [Death to Stock](=.-djNsMHMHQPL_SfcJ5b79BqpNTAt9IhxMl86dN5RqE0) sends stock photos and videos. - [For The Record](=.nSph19aHr1MqFQ1nLwcHYEtw7AOVtTG010w1ZNbcLdg) sends songs, beats, videos and more. - [Daily Coding Problem](=.4S91hlc5XjMbDme5AXVm9Fi9N82ANuM2-BURe9_1g-s) sends coding problems and solutions. - [What To Cook When You Don't Feel Like Cooking](=.S7Y0IdP_JSjiJLW-mQRGK1x-d42g_EdL4JbmMZZOdDA) sends food recipes. ☁️ Opportunities - Pick a niche. Cater to readers with long-tail interests. - [Letters of Note](=.i842trbwRLuCOhJqSpjXfZqRnnYnN2ZVicICrHe_Zr0) shares the best letters in history. - [Garbage Day](=.HWLDzlYRO5T_6MPQOQuvRa9bKEERmi17lQMyTioqWco) shares fun things found on the internet. - [The Half Marathoner](=.5WlcAFrP-FPDqoN7JGwjEVupd93jR4Unod0nNpxFNZc) shares insights on how to become a better runner. - [Power Plays](=.CEn77HCWju29XIPjAKNrmmtUlfSQV-QxTDuedOzM40U) shares reports, interviews and analyses about sexism in sports. - [Cleaning The Glass](=.Mh0w_8tALijtdpZsakgR_x3FUO-ioY5l9JItrMudLKE) shares how NBA coaches and executives make their decisions. - [The Food Section](=.q9KkJZtflx1wDa3hxR0vCmJO73U5fdhj-eXn8mq0Svk) shares reports, reviews and analyses on the food-and-beverage industry and dining culture across the [American South](=.Zva7gNNNXRcw33Jx5xWPJ0iOfqZ1oYFsdvCGxWHcFos). - Set a schedule you can stick to. Build consistent reader habits and anticipation. - [Platformer](=.Ut2Drs0dPJF8Tgn_zla8KWh1T2A-KZBk5xPzpdGMsEs) has a [public posting schedule](=.X0cltdqZgzlK7jcD3c66_zh0BBJP502Hgt5otG7WGrs). - [ParentData](=.774x6XXWg_AuUzJZtEQK1fBEumbwiVP9nr-vTz92His) sends bonus issues on Friday. - [Austin Kleon](=.awPXs4hOtZa5XiBJ87R7zybWZZVGRV0RZTBTSAb7kqQ) sends paid issues on Tuesday and free issues on Friday. - [The Warning](=.WER4iG-fwWzA4gkQt5p7jH9ymQT2UkICT0DeVjRnc4g) sends daily subscriber-only issues as a bonus to occasional free posts. - [Linas's Newsletter](=.u9EF0f4LhJenwfD5EJluH3WDmLdVKmkYsw2bgR9ckT4) sends daily issues on finance and tech in addition to occasional free issues. - [Hot Pod](=.DFSP8DTLX4yorsqwljJGs8E0NGSvPJ1MUKpzm-MRG38) sends 2 paid issues on Thursday and Friday as a bonus to their free Tuesday issues. - [The Pragmatic Engineer](=.JHbPvavh7ljsXe7Nl806en-s8D0nczExxayDDGtPNcg) sends paid issues every Tuesday and Thursday in addition to their free monthly newsletter. - Build [communities for your readers](=.jDqOb4iAJ0mQWxbcdCMXREmN9qH6gHKMrViwwhbBWao). Content is a magnet. Community is a [moat](=.5hNeNXMv7giZPz4kKnU7Ks7Wu_f2jPLr4EMoiCQZA14). - [Corbett Barr](=.t-EFBI9sOTsHpdmuawuCn1zESBQj3vNM8HmCfOyT19Q) is planning to launch a private community with live office hours in 2023. - [Trends.vc](=.QpZ6-GEHsCLyOT0BslnCF0tn4VUoqAhUcw846YHbI6w) has [Trends PRO](=.M_oxX6o3NMgzUsY4OfXzZqKHqf1phEuMRedyzkYi01A), a private community of successful founders. - [Degen Code](=.rC3PaThFCqOxbd2F2NEG2L7GzmOEjhxqL01s4JCIyjg) has a [Discord community](=.kgI8OVGGCMYLPBhuqfASeEhB6s4C09It2VioGeJzwp8) for automated crypto bot builders. - [Lenny Rachitsky](=.VGPDYvXG8Xp3Fw9MDA6ki6EF6Qfw42SLjG7PgV5SaWg) has a [private Slack community](=.DZadXpTmExqE59lFE8x7MARevcKrdWQdsbhhY05Z92A) for [Lenny’s Newsletter](=.6YQe8Ka47X-Pyg7KG9Ep1buDF0H87w7CT1DwMmfbf20). - [Rosieland](=.eidhT2j98jxjS_2X6RChr_zwq7VHT0s-G-K6sX0og5Q) has a [Rosieland — Community Builders](=.Z6DIWOY0kaF5_NCAMo6AcWe5D12hgzxLXNK9hCssj7c) space on Twitter. - [Bankless](=.qbP6rHdzC9YDusiRvxQHeThy5V-oNqQgSJRhCmurvyc) has a [community](=.DZmTstJ1y10py5hgnATp0_DCaMd_qVFug2uIGTxF2rw) of crypto enthusiasts and professionals. - [Internet Princess](=.dwXUl6UpveTDeXupkejKKNMBmbY23V0gvJwUQ7V6IwM) has a [private community](=.r9kq8LX5IWqth-M6QeaipD-pfhb5YTecoQUgxyD8BE4) of paid subscribers. - [Culture Study](=.oqlpCLEHU_JpwotvMXWyxY51yVclKGdI4Fqz6rmWS7M) has a [Culture Study Discord](=.HQ2otZYNvclHqU0m9qoh0gL2yqg31zZxhWaQgA0FCGU) community. - Add unique offers such as office hours, [online courses](=.w90jbHlYf2d1zRmCjqBopU5OKjsjljrbGo7GCtxMkF4) and merch. - [Exponential View](=.6Kvs10HcSAjjaa0CLUBlFxD0qCLiOTta5jCZQ5nLOyU) has [exclusive commentary](=.Pk6zl2LVXdRyL0e5vX-G1J7Qa9r4WSJXOkikCRSHFMQ) and [weekly charts](=.AHrELBPhVMBnE5w09EoafY2Lcuj8mUZS2d2f6SJuYZ8). - [Invincible Career®](=.AO-4BIGYG4wbRoZv9GbWcNRqOXyYBS4jtYduC52CiHk) has office hours, podcasts and course bundles. - [A Media Operator](=.Nbhch2TPsHuJScdr_qEHlp_QWWjiaYa457DMbABKg9s) [has](=.Tdafe3JKJ5VL7Qn_tDOwxf4XQHdxTsyw2lMLl9ICG3E) member-only events and 1-hour consulting calls. - [The Glenn Meder Newsletter](=.YJml0-oTU0_rDrRtroNcxdCDqSXjMd7JYiSxjV9rQvk) has webinars and upcoming book previews. - [Puck](=.C3_cqZghaEQL0N6JGHxvZrZmr2NumVmVSW2mw6JgR98) [has](=.s-sNtM_Y5Jc68gFnTKOugv6PBKJp_zjVnPqEnivLBN0) live interviews, exclusive podcasts, live calls, in-person meetings and merch. - [The Defiant](=.AbItlwg7lIIzk4_dib-Lh2G9vhM7J0VktSz5dMgA4NU) has a premium newsletter [DeFi Alpha](=.2ExlgeNxyFABQIFw7sE0UwAsyGHlycMVwsykk6I6SQg), unreleased issues, exclusive interviews and community. 🏔️ Risks - Key-Person Risk • Readers subscribe for your unique perspective. They will be disappointed if you can no longer deliver the value you promised. - Piracy • People can copy or share your paid content for free. - Burnout • A lot of newsletters are run by solo authors. Juggling research, writing, editing, publishing and more. 🔑 Key Lessons - Your content archive is a [marketing asset](=.QrAjXuhmR9lZ5i7QpbSWxQCeDRtsk9PhW-VFgB_xOxQ). It’s good for SEO. [Trends #0014 — Paid Communities](=.NaSVwLEd1L-rS4jql-Ap5fo1AeMOUA0AvblcItFqNRA) ranks #1 for '[paid communities](=.6y5rG5A9W85dq8lptncWbf0Bdl4ZgisSvxQUbWVPD5Y)' on Google. - Small, supportive audiences power niche newsletters. You [don't need](=.GcYN_GFlsXfKFDLiFMdS2n0N4o4439zKelyQq-7xCOU) thousands of supporters. [1,000](=.3PGcM_bIgfYqEAB83W96-N6-zrePsmkSd4YKIJe83oo) or [100](=.yrTm2oaftgqP5uDyzri849RlNQZ_FzcwEPlkU1TLZkU) true fans will do. - Paid newsletters open doors to new opportunities. [Dan Runcie](=.NYAj59myMTNfA6H-NQpB5dtgm7_DkyZ6VNI_w9r8QZ4) founded [Trapital](=.Qvvu2CdpwaiEqJ8rLC10TYAfUQRH7vltoYNOXE1ScgM). Which [led](=.hsYJ1yNvuQDs7n2E5X9jjXNhsZ951NRwTE1W3Ajttxg) to [Trapital strategy services](=.266wN1HgUT92qYk4cOLQ9kXCJZD_9H2P3jrN0VjY91c). 🔥 Hot Takes - Paid newsletters will use smart paywalls. [The Globe and Mail](=.dtwbAb2tf8ZljTuEItJ9yz8JxRGhsvEHMrkrhJzyTyY) [built](=.Wy_QUxFSWpUys9cBsFbwZ3ZtKyxa2FlJ8NXUm-Dm0-0) [Sophi](=.EzRF1_2caFkCq_9lGsettQ8sHLIJwzwv3bCnQJoJARM), an AI-powered paywall engine. Which uses data to gate certain content or show it for free. - Paid newsletters will get grants for future growth. [Føljeton](=.y0GnT4psHPVfbaetQB2TBLb43VaUHeuNZ89FubFuHuM) received a [$680,000](=.CUgqoUzMbp6MhCv4fJpIyOGG7Xy1fcZgu45fixu8M90) grant from the Danish government and undisclosed amounts from private sources. - Paid newsletter platforms will offer additional services. [Substack](=.MJR-bn6JI6bGFfhmAl7hzdIT90APT3o3VwZXxEOHmQU) offers writing, tech and legal support for independent writers. 😠Haters “What about newsletter fatigue?” You [underestimate](=.ne1BEmDgrRRz__ixYy2kAYYGB3Ve--5ek8ovDtwN9J0) the scale of the internet. Which is full of niches in which you can succeed. There are [51,000,000](=.yjfa5dpMdvF0VHR7Dt1cUn3SQUHUk7WlmhiiY7fiD7c) Youtube channels. Have you heard of “YouTube fatigue”? Subscription fatigue is [overrated](=.4fOdP2Yke6LCOLFIkWLj9eWxulDUjvPJQluMg5AuyUM). ”You told me to write for readers, not sponsors.Then you told me to run ads in the free version.” Sponsorships and direct support models have misaligned incentives. But we shared a lot of successful examples using both business models. “I need a large following to succeed with a paid newsletter.” What’s your definition of success? There are paid newsletters with [hundreds](=.1vom11bsikl_6bpy52XVhjCgYmquqCKevypNGhe_Qaw), [thousands](=.Q4Dnoo--bw6sCrb_qqHd3wYUPZBfTMAU0c08Z4ZEZpQ) and [tens of thousands](=.Iy7fJScRaYwpjUwI0dH9vlEWtimXSLC-NlkitF9MBS0) of paid subscribers. [Abigail Koffler](=.IR_NXLY5hS3ux_wfYpyTHEZcZ8Joqay_rDyBWxyqgnc) [grew](=.YZFDb1CzzRxRip2GP97yi1_BS0bqCw0lPAGnNPa_AhQ) [This Needs Hot Sauce](=.23sxTKog9auRwjezVmRO1-_RqVzs8C7z_BGvewOQL54) to hundreds of paid subscribers from scratch. [Terry Godier](=.tHLvBY3bYEV4rzTAMJVJwy3EKdZ8EQ-_EPgpbuD_Oh0) [shut down](=.L6CUiuKYtStOxgI3yudIfVMJinu_wHU1XfJ0bGWqdJI) “Conversion Gold” with 18,000 subscribers. “I can only monetize a fraction of my audience.” Yes, the average free-to-paid subscriber ratio is [5-10%](=.QIBz8xItz7do4NpLbA-nVrCgYX39pN0ow6kikaCjc2s). It’s a matter of incentives. Do you want to write for sponsors or readers? “Going paid limits growth. Not everybody is willing to pay.” Try freemium. Where paid subscribers subsidize content for free readers. [Lenny Rachitsky](=.OvtxeRr66b2_CP4WGp9J1ZH380L8XPQJtwgLOXqa79Y) moved to a paid newsletter and grew [from 8,000 to 58,000 subscribers](=.b8nUZYz-O9GYfR5J9UPzQPt4odXAelbFbMMArFjCDag) in 1 year. “[Bari Weiss](=.DotuwFs_JBgDQLtwaYcwt-o3LBpd3ykDL7PVSd9LKos) and [Matt Taibbi](=.cdNWOfXJ46Mlwkj7ClbGYVAVOKtzT-ETrhstSDpz2xM) have teams. These are not one-person paid newsletters.” They do now. Both started as one-person, paid newsletters. Then built teams to ramp up their publishing cadence and improve research, writing and editing. 🔗 Links - [Looking for examples of paid newsletters](=.-22C8CKGV_pEYsCVEEjXq6ed_WKqcy14JGsN7edQpnM) • The tweet behind this report. - [Getting Your First 100 Signups](=.49LrlrKTqjuju0X5SxIziP6IFzIgS6SvpiF38nLp2cA) • Quick tips on how to get 100 first subscribers. - [How To Get Newsletter Subscribers](=.IklmmfW7yHgeb-Pqk_yjvXUaRbs_SVcoyrvwP-9fxSk) • Collection of the most valuable advice on how to get newsletter subscribers by [Josh Spector](=.uqWqiGOXkrkNEIybDZpwtuXe8XJw9BEkuh--q_70XCQ). 📁 Related Reports - [Freemium](=.v93pxPTUi21gycG1MLGPOSLClgZH6aWzPys6CnLUmII) • Let readers get a taste of your writing - [Audience-First Products](=.b1pTic8irXRs3plfpCVuCrHyehesrO_A8kbjRg5xy5k) • Paid newsletters are audience-first products - [Build in Public](=.qurzcrvnDlxpd-CclvyzF-ez79TUyRIIAlrzVSZ3h8A) • How to build a paid newsletter in public - [Paid Communities](=.UcIz-9O4be_niGeE8H6kuI1Hbw4rRQDe4lKzScUgc3U) • How to build, grow and monetize communities for your subscribers - [Digital Products](=.4IFCEWry3js129VoRFoMRNgfHWBTxKWTuT3wioI-xd0) • Paid newsletters are digital products 📈 Unlock the Full Report [Trends PRO #0102 — Paid Newsletters](=.6bOGf9PvddTnW8BXbAwzi22l8_wyPaWdd6yen_t3W7A) has more insights. What you’ll get: - 37 Paid Newsletters (429% More) - 27 Paid Newsletter Tools (350% More) - 12 Paid Newsletter Platforms (140% More) - 13 Predictions (334% More) - 19 Opportunities (375% More) - 6 Risks (100% More) - 9 Key Lessons (200% More) - 8 Hot Takes (167% More) - 10 Links (233% More)  With Trends Pro you'll learn: - (📈 Pro) What are token-gated paid newsletters? - (📈 Pro) What is personality-driven journalism? - (📈 Pro) What are examples of million-dollar, one-person paid newsletters? - (📈 Pro) How to presell paid newsletters? - (📈 Pro) How to build strong bonds with readers? - (📈 Pro) How to gain lifelong subscribers? - (📈 Pro) How to monetize free subscribers? - (📈 Pro) How to increase your conversion rate? - (📈 Pro) How to diversify your revenue? - (📈 Pro) How to lower platform risk? - (📈 Pro) How to get readers to share your content? - (📈 Pro) How to build your top-of-funnel? - (📈 Pro) How to price your paid newsletter? - (📈 Pro) What are interactive paid newsletters? - (📈 Pro) What are newsletter fellowships? - (📈 Pro) How to grow your paid newsletter? - (📈 Pro) How to build a referral program? - (📈 Pro) How to build your newsletter in public? - And much more… [Become a Trends Pro Member](=.Kh0fCeYXc83gthyyjUCZ_DlOWBEt3YYoPrV_gBbICqQ) and join 1,000+ founders enjoying... - 🧠[Founder Mastermind Groups](=.Onf3qBTKKzq_Q3du4UWUr5P_9vjCNG6qJfm8zRO3j0E) • To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday. - 📈 [Trends Pro Reports](=.g51ftVYK0NGuoYJCQt_y3vzBhSrBdCPPCiQZ5s1sdf4) • To make sense of new markets, ideas and business models, check out our research reports. Including the Pro Version of this report. - 🧍 [Daily Standups](=.sghr8HHza177VqO-Wbjhp7fWwuFQEF-tp9YgLPup-f8) • Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks. - 💲 [100k+ Startup Discounts](=.C5rCmWNT2wx9QxQhw_dEGpxZvziIGkF4qXcziC0Pn-8) • Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.  [📈 Become a Trends Pro Member](=.hbnOtwHdYNyQyXANwXHtpRXKZ1Y7mId2RmUVD95S7hM) Thanks to [Uwe Dreissigacker](=.Ot_isI5N7Qp3pxauNYySlgAZkbjUsCc_J78S21uEwRM), [David Klingbeil](=.XUq4UoU38ZpdXaxy9cTbHZksnCkDk8Ft_ldk-vFXYfM), [Soma Mandal](=.uWKZsIy2mqXBra2LexjwKnToC7XD70XactYWgNd1VOM), Victor Park, [Tom Maciejewski](=.qQsDSnGXhL8ArKYJBHu4-rMq3Pvbjwfjxf7D6nJ9GQw), [Krish](=.m0lS4DCEXfIzNV0k8AE46Dhir4GYTrYVULO-y1Gm7dw), [Swapnil Puranik](=.4bdvexUMyeUTPT9AnMulpaAXdIvVMZMBlPoEmLEaVkQ), [Ralph Quintero](=.b3bCwGoEA6GO4esew3oNwVwbPzAH1eaFdlgRHWjCdFs), [Stewart Townsend](=.d8Sy0h5rbrLTkl8m9RwtNUCoKdInY2a0YHL2wAm-nOc), [Maciej Cupial](=.-YbkZLw2pdMGwuXSsxog8LV9y3vn3rJ1-rqBmnr8Xb8), [Richard Reis](=.vslaaU8qTIUfS4mD7c9fjgHgsneyIWJOOuMkFyYOeGs) and [Felipe Collins](=.cMa2H9utxR_nB6L2HDozINCxADo9RmKXXy8buX3GTa0). We had a great time jamming on this report. ✏️ [Emin](=.DFSZNI1S1_waYCKsQuF8QnQAux5cV6nJu4BbEr4knGc) researched and wrote this report. [Dru](=._YWse3wMXMTou5KSloIBPI4LTA4peAl-aAx86MvlYOU) researched and edited this report.   Last but not least... Want to become a Lifetime Trends Pro Member? Collect the [MetaTrends #0102 NFT](=.JiTHmRULQShlUHjtD9B4nPN53p5Za_EHyT3SJ3HEwgA) To get a web version of this report, [click here](=.6t339U21hRetcdwM6Bs-dmGIqQ_lx4hU6DAeXhdh88w) To become a Trends Pro Member, [click here](=.7HP17z61HdFjF4PYQ6AFIbnUGCKfVY9MpwCcUjYM3i4) To get insights on Twitter, [click here](=.lsw8C4uxaEOZ_s7DnEO880GtAFD1NwV7w8Q7jEySLPE) To sponsor a report, [click here](=.xYm_-f9fezWLNvqoYyXZhhIw_GQhUE6AedoXbkFKRPY) Trends.vc 101 Marietta Street Northwest, Atlanta Georgia 30303 United States You received this email because you signed up on our website or made a purchase from us. [Unsubscribe](=.D6qYJ54qPknTNP99j8KKHdeKveXYpMeQU56BEMxRjZE)