🧑‍🎓 Email Courses: Value Ladders, Gamification, Evergreen Courses

Welcome to the 412 new founders who joined last week. Let's talk about 🧑‍🎓 Email Courses.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey there, Welcome to the 412 new founders who joined last week. Did a friend send you this report? To get the next Trends.vc Report, [sign up here](=). Let's talk about 🧑‍🎓 Email Courses What you’ll learn: - How to build trust at scale? - How to boost engagement? - How to upsell premium offers? - How to build value ladders? - How to build a curriculum for your email course? - How to find your ideal customers? - How to build an evergreen email course? - How to use an email course as a lead magnet? ​[👉 Become a Trends Pro Member]( to unlock the full report Trends.vc is Hiring: If you know anyone who likes to earn as they learn, we're looking for more [Trends.vc Analysts]( as we're returning to a weekly report schedule. Do you know someone who’s a good fit? Earn a [$1,000 referral bonus]( when they pass the trial phase. ​ This report is brought to you by [Bonsai](… �€‹ What if you could run your entire business in one place? [Bonsai]( saves you time and money with the most comprehensive all-in-one business management tool. 👋 No more "Managing my projects, contracts, and invoices is a time-consuming hassle." Generate custom contracts by picking from [1000+ templates](=) in Bonsai’s library, and get paid faster by creating [professional invoices]( in seconds with global payments and automatic reminders. 💾 No more "Tracking my expenses stresses me out." ​[Track your income](=) and automatically categorize your expenses to maximize write-offs. Say goodbye to spreadsheets & tax stress and hello to a bigger tax return. 😓No more "Managing my clients’ expectations is hard." Use Bonsai's [simple CRM]( to manage your clients and projects, and keep track of what matters. Turn new leads into clients, and clients into recurring business. 👉[Sign up for a free trial today](=) and grow your business in no time while Bonsai takes care of the rest. ​ ​ --------------------------------------------------------------- ​ Email Courses​ =​ “The best way to convince someone you can help them is actually to help them.” – Frank Kern ​ ​ 💎 Why It Matters You can build trust by delivering promised transformations in a scalable way. ​ 🔍 Problem Students need a structured way to learn new skills. ​ 💡 Solution Email courses are courses delivered via email. They boost student success by giving a clear path and time scope for desired results. - 100DaysOfNoCode Challenge • How to build a no-code product in 100 days - 30 Days to Better Habits • How to build better habits in 30 days - OKR Email Course • Level up your goal setting in 10 days ​ 🏁 Players Email Courses - ​[Landing Page Hot Tips](=) • How to build a landing page that converts - ​[1KS Roadmap]( • How to get 1,000 newsletter subscribers - ​[30 Days to Better Habits]() • How to build better habits - ​[Charge What You're Worth]( • How to charge more as a freelancer - ​[100DaysOfNoCode Challenge]() • How to build a no-code product in 100 days - ​[Maintainable Rails]() • How to maintain stable, secure and scalable Ruby on Rails apps - ​[80/20 Design Challenge](=) • How to make great design decisions ​ 🔮 Predictions - We’ll see paid email courses. - ​[30 Days to a Simpler Life]( teaches how to live a minimalist life for $20. - ​[David de Céspedes]( teaches goal setting with[Set Goals in Notion]( for $30. - ​[Nate Kadac]() teaches better design decisions with[80/20 Design Challenge](=) for $99. - ​[Eloise Gagnon]( teaches how to build and grow your business with[30-Day Business Growth Course]() for $47. - Students will pay for instant access to all course content to get to value faster. - ​[Nathalie Lussier]( has a[4%](=) conversion rate for[paid access](=) to[30-Day List Building Challenge](=). - ​[Rob Hope]() lets you buy the[Landing Page Hot Tips Ebook]( to get 100 landing page tips from his[email course](=). - More [consultants](=) will launch email courses to build trust at scale. - ​[Bob Phibbs](=) teaches sales with[Retail Sales Training](. - ​[Adrienne Smith]( teaches content strategy with[Content Strategy Crash Course](). - ​[Jonathan Stark](=) teaches pricing strategies for consultants with[Value Pricing Bootcamp](=). - ​[Laurie Wang](=) teaches social media marketing with her[7-day social media email course](=). - ​[Alastair McDermott](=) teaches how to become an authority with[The Recognized Authority](=). - We’ll see [gamified]( email courses. They will boost engagement with points, achievements and leaderboards. - ​[Better Life Challenge]( by[Dean Graziosi](=) has[leaderboards](. - ​[What the CSS]() had interactive exercises and challenges. ​ ☁️ Opportunities - Use free email courses to upsell premium offers. - ​[Pete McPherson]() upsells his[video course]( in[The New Blogger Bootcamp](=). - ​[Brennan Dunn]() upsells[Double Your Freelancing Rate]() course in his[free 9-lesson course](. - ​[Nate Liason]() upsells[Effortless Output in Roam]( course in his free[The Power of Roam](=) course. - ​[Alena and Lars]( upsell[meal plans, guides and recipes](=) in[Vegan Course](=) and[Vegan Weight Loss Series](=). - Build a niche email course. Target your ideal customers with a clear value proposition. - ​[Re-Think Your Reception Area]( helps to improve the reception area. - ​[Monica Lent]() teaches blogging for developers with[Blogging for Devs](. - ​[Laura]( helps therapists build profiles on[Psychology Today](=) with[From Bad to BADASS](). - ​[Jason Fitzgerald]() teaches how to run without injuries with[Injury Prevention for Runners](). - ​[JDHD](=) helps lawyers learn about ADHD with[Beginner’s Guide for Lawyers with Adult ADHD](. - ​[Jeremy Burrows]( teaches how to become a better assistant with[30-Day Assistant Challenge](). - Build an [evergreen](=) email course. Cover topics that will be relevant years from now. - ​[Mário Nzualo]( teaches investing with[Introduction to Investing](=). - ​[Marie Forleo](=) teaches copywriting with[Become a Better Writer](=). - ​[Jason Cabler]( teaches personal finance with[Master Your Money](=). - ​[My Body Tutor]( teaches how to lose weight with[Weight Loss Tips](=). - Use email courses as [lead magnets]( to attract your ideal customers. - ​[Tiago Forte]( uses [Second Brain Quickstart Guide]( as a [pop-up]( on his website. - ​[Amber Chow]() uses “Career Audit Course” as the main lead magnet at the bottom of her website. - ​[Alec Beglarian]() shows his[email marketing course]( as a lead magnet on the[main page]( and as a[pop-up](. ​ 🏔️ Risks - Spam • Your emails may[land in spam](=) due to spam trigger words, poor sender reputation and more. - Data Privacy • You can get fined if you don’t follow[privacy and anti-spam laws](=). - Reputation Risk • Poor courses lead to false expectations,[underdelivery]() and loss of trust. ​ 🔑 Key Lessons - Build a [value ladder](=) by upselling higher-end offers at the end of the course. - Stick to one topic per lesson to keep students focused. - Free and valuable email courses are great lead magnets. - Email courses help you sell other products. There’s a[70% chance](=) you’ll sell to an existing customer than to a new one. You got the email. You’re one foot in the door. ​ 🔥 Hot Takes - You need a[long-form sales copy](=) to sell paid email courses. - We’ll see premium email courses.[Ning Li]() sells[Zero to $5K](=) for $997. - The first lesson sets the tone for the whole course. Pack it with value to lower the opt-out rate and boost the completion rate. - Clear lesson titles will increase your course completion rate.[This study]( says that 47% of recipients open emails based on the subject line. - Email courses can teach complex topics.[Artificial Intelligence using Python](=) is a 30-day course on machine learning with Python. ​ 😠Haters “Email courses are impersonal.”​ While they don’t provide the same level of feedback as in-person courses. You can let students reach out to you via email, social media or community. “My lessons will get lost among other emails.”​ Like any email, your lesson may get lost in the noise. Add reminders, rewards or other incentives to boost engagement. “Email courses seem like a bad fit for what I have to teach.”​ You have options. Email courses have a clear path and time scope.[Self-paced courses]() are flexible and give instant access to the whole course.[Cohort-based courses]() offer peer support and easy access to the teacher. “If I build within an existing ecosystem such as Notion, Figma or Webflow. I’ll need to keep my email course in sync with its changes.” ​You’ll have to or your course may get stale. This is platform risk. You get a pre-defined audience. But you're subject to events you can’t control. ​ 🔗 Links - ​[Looking for Examples of Email Courses](=) • The tweet behind this report. - ​[How to Create an Email Course as a Lead Magnet]() • How to build compelling email course lead magnets. - ​[How to Create a Curriculum for Your Course in 7 Steps]( • How to build a compelling course curriculum. ​ 📁 Related Reports - ​[Lead Magnets]( • Build compelling lead magnets that attract your ideal customers - ​[Online Courses]() • Boost student success with engaging self-paced courses - ​[Internet Challenges](=) • Build an audience around positive transformations - ​[Side Project Marketing](=) • Build brand awareness and generate leads with games, guides, quizzes and more - ​[Digital Products](=) • Share your knowledge and experience at scale ​ 📈 Unlock Pro Reports, 1:1 Intros and Masterminds ​[Trends PRO #0115 — Email Courses]( has more insights. What you’ll get: - 32 Email Course Examples (357% More) - 14 Predictions (250% More) - 14 Opportunities (250% More) - 6 Risks (100% More) - 11 Key Lessons (175% More) - 12 Hot Takes (140% More) - 15 Links (400% More) With Trends Pro you'll learn: - (📈 Pro) How are SaaS platforms using email courses? - (📈 Pro) How can agencies use email courses? - (📈 Pro) How to get leads with email courses? - (📈 Pro) How to reduce market risk? - (📈 Pro) How to avoid landing in spam? - (📈 Pro) Who made $50,000 from an email course? - (📈 Pro) How to build an engaging email course? - (📈 Pro) What are 394 spam trigger words? - (📈 Pro) How can you build a six-figure email course? - (📈 Pro) How to upsell and cross-sell products? - (📈 Pro) How to boost open rate and lower student churn? - (📈 Pro) What are examples of interactive email courses? - And much more… �€‹ ​ ​[Become a Trends Pro Member]( and join 1,200+ founders enjoying... - 🧠[Mastermind Groups]( • Share goals, progress and solve problems together with fellow founders. Each group is made up of 6 members who meet for 1 hour each Monday. ​ - 📈 [Trends Pro Reports]( • Get 100+ Pro reports with 300% more insights into new markets, ideas and business models. Including the Pro Version of this report. ​ - 🧍 [Daily Standups]( • Stay productive and accountable with daily, async standups. 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We had a great time jamming on this report. ✏️[Emin](=) researched and wrote this report.[Dru](=) researched and edited this report. ​ --------------------------------------------------------------- ​ Last but not least... Want to become a Lifetime Trends Pro Member? Collect the [MetaTrends #0115 NFT]()​ ​ --------------------------------------------------------------- ​ To get a web version of this report, [click here](​ To become a Trends Pro Member, [click here](​ To get insights on Twitter, [click here](=)​ To become an affiliate, [click here](=)​ To sponsor a report, [click here](=)​ 113 Cherry St #92768, Seattle, WA 98104-2205 ​[Unsubscribe](​ ​