👀 Influencer Marketing

Welcome to the 590 new entrepreneurs who joined last week. Hey there, Welcome to the 590 new entrepreneurs who joined last week. Congrats to [cupial.eth]( for becoming a Lifetime Trends Pro Member by collecting the MetaTrends #0080 NFT. We have another up for grabs this week. 👉 To check it out, [click here](. 👀 Let's talk about Influencer Marketing. Thanks [Stewart Townsend](, [Justin Moore](, [Jordan Divecha](, [Brad Hoos](, [Alex Llull](, [Kaleigh Moore](, Ashwin, [Shayla Price](, [Breno Ferreira](, [Andrew Holliday](, [Kevin Lloyd]( and [Yarty Kim](. We had a great time jamming on this report. What you'll learn: - What is influencer marketing? - How to find influencers to work with? - Why are native ads gaining traction? - What is mimetic desire? - How to borrow trust? - How to build an agency around influencer marketing? This report is brought to you by [alts.co](…  We've worked with alts.co on the Alternative Assets and Fractional Ownership reports. [Alts.co]( is the largest alternative investing community in the world. They share deal analysis, asset valuations and top picks across 35 asset classes. Including NFTs, Micro SaaS, Domain Names, Sports Cards, Sneakers and Music Royalties. Their top picks have outperformed the overall fractional index. Returning 424% (Alts.co). Compared to 26% (Overall Fractional Index). Join 30,000+ investors, find unique investment ideas and get data-driven insights. [Subscribe to Alts for free](.  Influencer Marketing]( "It takes 20 years to build a reputation and five minutes to ruin it. 💎 Why It Matters Influencer marketing helps brands build awareness and find customers. 🔍 Problem [](Brands need to break through noise. 💡 Solution Influencer Marketing transfers trust and attention from influencers to brands. ​​🏁 Players Examples - [Beats by Dre]( • Musician-promoted headphones. - [HubSpot Podcast Network]( • Supports several B2B podcasts. - [Notion Ambassadors]( • Supports creators such as Marie Poulin. - [Brycent]( • Promotes play and earn games such as Axie Infinity. - [YG]( • Featured Ledger in a recent music video. - [Audible Creator Program]( • A referral program for influencers. - [HiSmile]( • $40 million brand built by working with influencers such as Kylie Jenner. - [Fenty Beauty]( • Cosmetics brand by Rhianna. Tools - [SparkToro]( • Find websites that your audience visits. - [Social Blade]( • Get stats from YouTube, Twitch, Instagram and more. - [Semrush]( • SEO tools. - [InfluenceKit]( • Influencer campaign data. - [BuzzStream]( • Outreach tool for link building. Platforms - [Upfluence]( • Find creators to work with. - [Grin]( • Helps ecommerce companies manage partnerships. - [Influence.co]( • Professional network for creators. - [The Room]( • Platform for matching brands and influencers. 🔮 Predictions - Influencers will launch their own products. Opting for equity over one-time fees. - Supa sold [$1,000,000+ of makeup]( in 90 minutes using Instagram. - MrBeast launched [1,000+ cloud kitchens]( in North America and Europe. - Kat Norton made [$100,000+ in a day]( from her Excel course using TikTok. - Native advertising will grow as audiences learn to sense and skip ads. Influencers are incorporating products into storytelling. Sharing favorite books instead of simply mentioning [Audible](. - B2B companies will embrace influencer marketing. - HubSpot has a [podcast network](. - Notion has an [ambassador program](. - ConvertKit has [The Art of Newsletters](. - Virtual Influencers will play a bigger role in influencer marketing. [Miquela]( formed brand deals with Talfar, Calvin Klein and Prada.  ☁️ Opportunities - Do guest posts, podcasts and keynotes. Borrow trust from established entities. Podcast hosts extend trust and share their audiences. Many Trends Pro Members found [Trends.vc]( through my [Indie Hackers]( interview with [Courtland Allen](. - Use influencer marketing to land clients for your service. - [Delverise]( built a new landing page for [Trends.vc]( and we made a video testimonial. - [Red Antler]( leverages success with top DTC brands to land new clients. - Offer services to influencers and brands. - [Rel Brands]( helps creators incubate and launch products. - [The Outloud Group]( helps B2C brands build relationships with influencers. - [Justin Moore]( helps influencers find brands to work with and negotiate deals. - [Steve Stoute]( brokers deals with artists and brands such as Reebok and McDonald's. - Turn your influence into equity. [Dan Runcie]( says, "Selling music can make you a millionaire but it won't make you a billionaire." - Dr. Dre co-founded and sold [Beats by Dre]( to Apple. - Kanye worked with Adidas to build [YEEZY](. - Rhianna founded [Fenty Beauty](. 🏔️ Risks - Reputation Risk • You are commingling brands. Embarrassing actions on either side can destroy trust on the other. Be careful who you work with. - Bad Fits • Does the relationship feel real? Has the influencer mentioned the brand organically? 🔑 Key Lessons - Find out the brand's goals. Do they want conversions or awareness? Use this to craft and price offers. - Influencer marketing is the force that powers music features, book testimonials and stock recommendations. 🔥 Hot Take - Celebrities and influencers are not the same. Celebrities are well-known people. Influencers influence decisions. They often overlap. But not always. 😠Haters "It's influence marketing. Not influencer marketing."Sure. Non-personal brands have influence as well. "This is less effective for B2B companies."We've seen examples from Notion, HubSpot and ConvertKit. 🔗 Links - [Who should I talk to about influencer marketing?]( • The tweet behind this report. - [The Power of Mimetic Desire]( • Our drive to mimic is the force behind influencer marketing. - [The Transformation of Commerce]( • A look a live commerce. What Else? [Trends PRO #0081 — Influencer Marketing]( has more insights. What you'll get: - 20 Examples (150% More) - 10 Tools (100% More) - 10 Platforms (150% More) - 10 Predictions (150% More) - 9 Opportunities (125% More) - 5 Risks (150% More) - 4 Key Lessons (100% More) - 2 Hot Takes (100% More) - 10 Links (233% More) - 10-minute audio episode with exclusive Influencer Marketing stories, insights and opportunities. With Trends Pro you'll learn: - (📈 Pro) How are companies monopolizing content? - (📈 Pro) How to work with micro-influencers? - (📈 Pro) How to build an ambassador program? - (📈 Pro) What is exclusivity risk? - (📈 Pro) Why are companies building media arms? - (📈 Pro) Why are influencers undervalued? - (📈 Pro) How to pick a platform as an influencer? - (📈 Pro) How to use referral programs to grow? Unlock Trends Pro ✅ Access All Trends Pro Reports ✅ Stay Accountable with Daily Standups ✅ Meet Curious Entrepreneurs in Weekly Meetups ✅ Discuss Reports with Domain Experts ✅ Collaborate on Upcoming Reports [Become a Trends Pro Member]( To sign up for Trends Pro, [click here](. To get insights on Twitter, [click here](. Trends.vc 101 Marietta Street Northwest, Atlanta Georgia 30303 United States You received this email because you signed up on our website or made a purchase from us. [Unsubscribe](