Welcome to the 303 new entrepreneurs who joined last week. Hey there, Welcome to the 303 new entrepreneurs who joined last week. Congrats to [Affan]( (founder of Nuscreen) for becoming a Lifetime Trends Pro Member by collecting a Trends.vc NFT. We have another up for grabs this week. ð To check it out, [click here](. ð Weâre still looking for [Trends.vc Analysts](. [Share this role]( if you know someone whoâs a good fit. We'll send you $500.00 USD in ETH or BTC if they pass the trial phase. Note: The original topic for this report was Play-to-Earn. This implies that fun is secondary. The new topic is Play-and-Earn. A âfun-firstâ model that adds ownership as a bonus. ð® Let's talk about Play-and-Earn. Thanks to [Vajresh Balaji](, [Erwan Gallo](, [Prabhjot Lamba](, [Alex Edmonds](, [Ashwin](, [Sean Hua]( and [Michael Munger](. We had a great time jamming on this report. What you'll learn: - Whatâs play-and-earn?
- Whatâs learn-to-earn?
- Whatâs engage-and-earn?
- How do players benefit?
- How do developers benefit?
- Why does digital scarcity matter?
- Whatâs the history of play-and-earn?
- What are 10 new ways to monetize?
- How is play-and-earn related to DeFi?
- (ð Pro) How to acquire users?
- (ð Pro) Whatâs permissionless integration?
- (ð Pro) What are NFT primitives?
- (ð Pro) What are guilds?
- (ð Pro) Which index fund lets you invest in a basket of play-and-earn assets?
- (ð Pro) What challenges does Axie Infinityâs economy face?
- (ð Pro) How do play-and-earn games solve scaling problems?
- (ð Pro) Why is composability a double-edged sword?
- (ð Pro) What threats do play-and-earn models face? Unlock Trends Pro â
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Collaborate on Upcoming Reports [Become a Trends Pro Member](  Play-and-Earn]( [View on OpenSea]( âI happily played World of Warcraft during 2007-2010, but one day Blizzard removed the damage component from my beloved warlockâs Siphon Life spell. I cried myself to sleep, and on that day I realized what horrors centralized services can bring.â â Vitalik Buterin ð Why It Matters Play-and-earn games are onboarding millions (and soon billions) of people into web3. ð Problem Gamers spend billions of hours and dollars on games. Without ownership, alignment or governance rights. ð¡ Solution Play-and-earn games give players: - Transferable assets
- Strong property rights
- The ability to participate in governance
- The ability to exit and remix games via forks
- The ability to build and monetize assets and experiences Play-and-earn games give developers: - New business models
- Deep alignment with players
- New ways to acquire and retain players
- Faster development times with user-generated content ââð Players Play-and-Earn Games - [Axie Infinity]( ⢠A card-based, battle-game.
- [Decentraland]( ⢠Virtual world owned by its users.
- [The Sandbox]( ⢠Community-driven platform that lets creators monetize assets.
- [PoolTogether]( ⢠A no-loss lottery.
- [Zed Run]( ⢠Virtual horse racing.
- [Worldwide Webb]( ⢠A pixel art metaverse with NFTs.
- [Illuvium]( ⢠A AAA game where players battle and earn ETH. ð® Predictions - Play-and-earn games will build increasingly complex economies. [Axie Infinity]( has [$AXS](, [$SLP](, [$RON](, [Axies](, [land]( and [other items](. Players can breed, battle, trade, lease, flip and govern virtual worlds.
- Learn-to-earn models will become more common. [Coinbase pays users]( to learn about DeFi concepts and cryptocurrencies.
- Engage-to-earn models will become more common. [Brave Browser gives BAT tokens]( to users that opt into ads.
- The play-and-earn movement will birth new game studios. Incumbents like Ubisoft [face backlash]( from trad gamers. The same applies to [Discord](. New companies will attract aligned users and work from first-principles.
- There will be crossover between in-game and non-game economies. [$SLP]( is used to pay for everyday products and services. Like [home internet](. âï¸ Opportunities - Explore new monetization models as a gamer or developer.
- [Collect]( in-game assets
- [Earn]( from in-game battles
- [Breed]( in-game characters
- [Fractionalize]( in-game assets
- [Buy and sell]( land in virtual worlds
- [Stake]( in-game assets for a return
- [Lease]( in-game assets to other players
- [Provide liquidity]( (loans) to NFT owners
- [Receive royalties]( from secondary sales
- [Represent]( players as a protocol politician - Create content and onboard players to play-and-earn games.
- [Striker]( streams [Loot Relics](
- [Brycent]( streams [Axie Infinity](
- [Titokliber]( streams [Thetan Arena]( - Build a game for an existing community. [Realms (for Adventurers)]( built on [Loot (for Adventurers)]( by offering [mint passes]( to Loot owners.
- Port traditional games to play-and-earn models. [PoolTogether]( and [MimirQuiz]( put a spin on lotteries and traditional quizzes, respectively. ðï¸ Risks - Complexity ⢠Play-and-earn economies are becoming more complex. Game designers may not grasp the second-order effects of design decisions. Your assets may suffer.
- Misinformation ⢠Do your own research. Play games and engage with communities before investing. ð Key Lessons - Earning from games is not new. Traditional games have unofficial secondary markets. [HQ Trivia]( paid players directly. The difference is that play-and-earn games have strong, irrevocable property rights, open-source code and governance tokens.
- Play-and-earn is a gateway drug to [DeFi](. In-game assets can be traded, leveraged, staked and sold. Players will come to play. Then learn what crypto has to offer.
- Play-and-earn will hush NFT skeptics. In-game [NFTs]( have utility. You canât right-click-and-save a community. Or utility. ð Haters âMoney takes the fun out of games.âWe play the lottery (with negative expected returns), poker and trade physical sports cards. Games are a form of escapism. Alignment improves these experiences. See [PoolTogether](. A no-loss lottery. âWhereâs the moat if games are open-sourced and forkable?âWeâre in the age of user-owned networks. See [Wolf Game]( and [Sheep Game](. Forks let you choose the reality that you want to live in. [Legitimacy]( must be earned and maintained. âI already own physical collectible cards.âNow you have digital scarcity too. Without a trusted third party. As we said in the [DAOs]( report, Canât be evil is better than donât be evil. ð Links - [Who should I talk to about play-to-earn](? ⢠The tweet behind this report.
- [The Deceptive Complexity of Axie Infinity's Digital Economy]( ⢠A look at the economy of Axie Infinity and adjacent play-and-earn games.
- [Play To Earn Tokens by Market Capitalization]( ⢠Tokens sorted by market cap. What else? [Trends PRO #0077 â Play-and-Earn]( has more insights. What youâll get: - 24 Play-and-Earn Games (242% More)
- 11 Predictions (120% More)
- 9 Opportunities (125% More)
- 5 Risks (150% More)
- 6 Key Lessons (100% More)
- 11 Links (266% More)
- 10-minute audio episode with exclusive Play-and-Earn stories, insights and opportunities. With Trends Pro you'll learn: - (ð Pro) How to acquire users?
- (ð Pro) Whatâs permissionless integration?
- (ð Pro) What are NFT primitives?
- (ð Pro) What are guilds?
- (ð Pro) Which index fund lets you invest in a basket of play-and-earn assets?
- (ð Pro) What challenges does Axie Infinityâs economy face?
- (ð Pro) How do play-and-earn games solve scaling problems?
- (ð Pro) Why is composability a double-edged sword?
- (ð Pro) What threats do play-and-earn models face?
- (ð Pro) Which DAO invests in play-and-earn NFTs?
- and much more.. Unlock Trends Pro â
Access All Trends Pro Reports â
Stay Accountable with Daily Standups â
Meet Curious Entrepreneurs in Weekly Meetups â
Discuss Reports with Domain Experts â
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