💻 Digital Products

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey there, This report is made for those looking to earn their first dollar online, divorce their time and money or improve a digital product business. Let's talk about Digital Products. Become a Trends Pro Member [Click here]( to get the entire Trends Pro library, the next 52 Trends Pro Reports and join our Trends Pro Community. [Trends #0040 — Digital Products]( 🔍 Problem We need your knowledge and experience. But providing 1:1 help doesn't scale. 💡 Solution You can help at scale with digital products. While divorcing your time and money. 🏁 Players - Courses - [Build Once, Sell Twice]( - [Notion Mastery]( - [Marketing for Developers]( - [Flowmingo]( - [Super Webflow]( - Airtable Databases - [Product Explorer]( - [Swipe Page]( - [Maker Design Tools]( - [Tims]( - [STACK$]( - Notion Templates - [Newsletter Operating System]( - [The Startup Builder]( - [Startup Growth KIT]( - [Proposal Notion Template]( - [Notion Pack]( - eBooks - [Product-Market Fit]( - [Zero to Sold]( - [Your Productized Consulting Guide]( - [Tiny Design Lessons]( - [Maker Minions]( - Webflow Templates - [Telly]( - [SendBox]( - [Collateral]( - [Nunito]( - [Terso]( 🔮 Predictions - More products will launch into micro-economies. Think Notion, Webflow, Figma and Canva. Million-dollar businesses, like [Elegant Themes]( are built on WordPress. - More people will combine [community]( with digital products. This leads to network effects and members learning from each other. [Makerpad]( combines community with tutorials. - Dynamic digital products will become common. See live Airtable databases like [Product Explorer]( and [STACK$](. Notion docs will join the fray once Notion's API is released. ☁️ Opportunities - Build an [audience first](. This forces you to understand prospective customers, lowers your customer acquisition costs and leads to repeatable sales. [Jack Butcher]( his audience between courses, community, planners and wallpapers. - Add a community to your digital product. This curbs piracy and allows members to learn from each other. See [Flowmingo]( from Mackenzie Child. - Get ideas on what to build next from your community. The introductions channel in [Trends Pro]( reveals that most members use Notion. Should there be a Notion-themed Deal of the Week? 👀 - Presell to gauge demand and boost urgency with presell pricing. [Failory]( used presell pricing for the [Product-Market Fit book](. - Borrow trust and attention from affiliates. Leverage influencers and platforms like AppSumo or (shameless plug) [Trends.vc — Deal of the Week](. - Establish predictable and compounding revenue with subscriptions. See [Product Explorer]( [Egghead]( and [Code with Mosh](. 🔑 Key Lessons - Digital products give you leverage. As Naval says, "Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media)." - Build a value ladder. Have a free offer and others that gradually increase in price. - Build a content ladder. Make the simplest version of your product first. Learn and iterate fast. - Every business model has a weakness. Most digital products have unpredictable revenue. Services have high marginal costs. Most SaaS businesses have no moat. There’s no free lunch. Pick your pain. Then stack business models to hedge the downsides. 😠Haters "Lots of people succeed without an audience." Yes. And this is a riskier proposition. You depend on virality and your ability to capture some of that momentum and convert eyeballs into an audience for repeatable sales. Max Rand [writes about]( how he reached #2 on Product Hunt without an audience. "What about doing direct sales?" This works. But your LTV has to justify it. And do you have leverage if you can't sell at scale? "What if someone steals my idea or pirates my product?" Content is a magnet. Community is a moat. "What about subscription fatigue?" Subscriptions don't make sense for every product. Fatigue forces quality up. "You missed digital product categories." Chances are, you can find them in [Trends Pro](. 🔗 Links - [Who should I talk to about digital products?]( • The tweet behind this report. - [Trends #0030 — Audience-First Products]( • The path towards low CAC, defensibility and repeatable sales. - [The Passion Economy and the Future of Work]( • Monetize your individuality. Want More? [Trends PRO — Digital Products]( has more insights. What you'll get: - 17 Types of Digital Products (240% More) - 81 Digital Products (224% More) - 6 Predictions (100% More) - 17 Opportunities (183% More) - 8 Key Lessons (100% More) - 10 Summarized Links (233% More) With Trends Pro you'll learn: - (📈 Pro) How to build your value ladder? - (📈 Pro) How to build a micro-monopoly? - (📈 Pro) How to crowdsource your digital product? - (📈 Pro) How to boost your average order value? - (📈 Pro) How to reduce market risk and improve your odds of success? - (📈 Pro) What are the benefits of niching? - (📈 Pro) How to boost perceived value? - (📈 Pro) How to use digital products to build an email list? - (📈 Pro) How to bundle with yourself? - (📈 Pro) How can digital products help SaaS businesses? - PLUS a 25-minute episode on this report - and a lot more... Become a Trends Pro Member [Click here]( to get the entire Trends Pro library, the next 52 Trends Pro Reports and join our Trends Pro Community. Thanks, Dru Riley Founder, Trends.vc Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](. Our mailing address: 101 Marietta Street Northwest Atlanta, GA 30303