the text message graveyard

protecting the people I love from my vengeful wrath ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  I have a text message graveyard on my iphone. It’s where dramatic and impulsive (usually mean) text messages go to die. "he will never love you like he loved me" "bitch stay off my lawn" "if you still love me meet me at these coordinates in 284 days" (included map coordinates that can only be reached by boat and also loosely referenced a song I used to sing to this person [I stole this idea from the movie Before Sunset starring Julie Delphy and Ethan Hawke]) As you can see, I have a flair for the dramatic. I’m also an extremely impulsive person, which is a bad combination. I have to build safety precautions into my life, and especially into my communication. If you’re in the online business space, it’s a good idea to build some safety precautions into your spending decisions. Say, like, a minimum 5-day decision making window before you buy anything that costs more than $x (x represents whatever amount is significant to you—for some people it’s $100, for others it’s $10,000). Right away that would rule out, I dunno, 99% of offers in the online world and BASICALLY EVERYTHING EVER SOLD AT A LIVE EVENT. I’m writing this after getting off a call with a prospective student in Email Stars who told me, "I’m an overspender so now I always run it by my mom before buying anything." I had to correct her. "You’re probably not an overspender," I told her. "You’re someone who has many years of exposure to high-pressure sales tactics in an industry that treats 45-second deadlines as normal." This person has been around the block a bunch of times. She knows how to keep herself safe. But most people don’t have any spending safeguards built into their business practices. I do. I’ve also built safeguards for my customers. That’s why I haven’t sent any actual sales emails for Email Stars yet. I’ll send promo emails eventually, but right now the responsible thing to do is protect the people who spoke with me about joining but aren’t sure yet. I encouraged them to take their time. I promised it would not fill up within a week. I don’t want them to be clicking back to [the information doc]( and see "3 spots left" then "2 spots left" and on and on. It was stressful enough that half the spots sold on the first day. (If I were a casual observer that would be a red flag—a cue to ask more questions.) I also don’t care about my closing rate on sales calls. The very idea that a certain percentage should "convert" taints the conversation because then it becomes about converting prospects instead of getting them the information they need, and making a recommendation. This requires enormous patience, especially when you’re accustomed to high-pressure sales. When you tell people, "Hey, you have time to make this decision so don’t rush into it," then you have to actually protect that time—in this case by not sending sales emails, aggressive follow-ups, or private messages about how special and unique they are so they’ll buy just because they like you / feel seen. People use that last tactic on me all the time. Good thing I’m so smart. 😉 I could’ve used a different style of email marketing and sold those 20 spots quickly using a tight enrollment deadline and some fast-action bonuses. I don’t want to do that. Not that I think those things are inherently unethical, it just didn’t seem right for this offer. I am learning to let things be slow, which is antithetical to everything I’ve ever been taught about business. It feels good to not be busy. It feels good to not be attached to closing the deal. It feels good to connect with people in a low-pressure environment. I’m proud of myself and of this non-promotion promotion. And fair warning: Sales emails incoming! I’ve wrapped all of my calls now, and I’m ready to be done with enrollment and move on to delivery. If you’re interested in working with me on your email marketing, [Email Stars: Backstage Edition]( is what’s available right now. See you there, maybe? Or not either way works for me 🙌🏼😉 TTYL, Tarzan P.S. This email is a good example of how a lot of people write sales emails: a) tell a story about something that’s tangentially related, then b) mention what you’re selling. That’s not a sales email. It kind of works if the conditions are perfect, but it’s not very efficient. I teach about writing sales emails in Email Stars and I think you know where to find me if you’re interested in that. Want to access your fave emails on the go? 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