first-year revenue, and what I spent money on

more people should talk about this ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  In my first year of business, I made $61,833 in gross revenue. After expenses, I took home just over half. …but I felt richer than the sultan. [A serious-looking Tarzan holding a lot of money with both hands and some of the cash on her chest tucked inside her dress. She is wearing a blue shiny dress, dangling pink and orange earrings on a white background.]( I’d never made that kind of money in my life, let alone doing something that I actually liked. People were paying me to write, something I had wanted to do since I was old enough to answer the question, "What are you going to be when you grow up?" Six years later, I sometimes forget to be grateful for my business and everything I’ve built. I’m too busy taking on complex industry issues. In many ways, the conversations I’m having about those issues ([like this one from last week]( are diametrically opposed to the marketing message I also want to shout from a mountaintop — "Manage your own schedule! An accessible business model anyone can do from home! Low startup cost! Do work you love!" Those things are all true but I forget to mention them (and be grateful for them) because I am so busy being intense and complicated. So I thought today I would take a second to uncomplicate a few things and tell you some straight truth about the digital course business model. – since we’re gearing up to promote Amy Porterfield’s Digital Course Academy, this feels important – If everyone were honest about these two simple facts, I’d probably be a lot more comfortable with the industry as a whole. Here goes: - It will take at least 3-5 years. People who need their businesses to be profitable immediately can sell services, which don’t cost much to deliver, are paid much better and don’t require a ton of ever-renewing leads to be profitable. But courses? That takes time. Lead generation is an art form, and it takes time to figure out what people want and how they want it packaged. You’ll fail at this lots of times before you’ll be successful at it. It took me four years to transition out of services and into selling courses. I still fail at lots of things. - It’s still a job. There is nothing passive about online business. If I don’t show up and do my job ten months of the year, the business would be deep in the red. I work about thirty-five hours a week, and that’s low compared to most of the other online business owners I know. Buuuuut… I sleep until 8:30am lots of the time. I don’t commute. I wear Nike running shorts to work 90% of the time. In the summer we all go down to four days a week. My work is meaningful and important to me. Like everyone else, I have financial stress. But it’s nothing like the financial stress I endured for most of my life prior to starting my business. It’s more of an annoying itch than the full-body poison ivy attack that was my financial twenties. I love my business. I hope I get to keep doing it. It will most certainly change in the coming years. We don’t live in the same world we did when I started in 2016. But chances are good that the next iteration will be some version of the model we use today. It might seem to my subscribers sometimes that I have one foot out the door, but that is just me wanting to run away from those big, unwieldy problems I am trying to solve.  I believe in the promise of online business, which really, is just like any other business. It’s hard work. It takes courage. Critical thinking. Thick skin. A lot of Starbucks. It means falling over and getting back up hundreds of times. [A GIF of Tarzan falling while paddling her green kayak.]( Fortunately, I happen to be very good at those things. T-Boss P.S. Other fun facts from my 2016 financial spreadsheet: 📚I spent $11K on online courses and training 💰My first invoice from Sandra was for $22.60 (she’s been with me six years now, and runs all of our operations) 🧔‍♂️I billed $1206 to a handsome local business owner who you now know as [my lover Tormund Giantsbane]( 💰Total spent on contractors: $5046 👩🏻‍💻I had 3 software subscriptions: ConvertKit, Leadpages, and Acuity P.P.S. Your Online Genius is having [a sale on their legal templates]( until the end of August. It only happens once a year. [A desktop computer, a cellphone, and sample documents in the middle of the graphic with text on top saying "Handle all the legal stuff for your online business quickly, easily, and affordably" on a black background. On the lower left corner is a a text saying "25% off Valid through the end of August" on a green background.]( This isn’t an "if you’re ready to …" kind of thing. It is something every online business needs to set up right preferably from day one. If you’re not sure where to start, take their [legal risk assessment]( which will point you in the direction of what you need. Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷‍♀️ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook](  [Twitter](  [Linkedin](  [Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!]( [One a week would be perfect.]( [Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](