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how to make your emails utterly addictive
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how to make your emails utterly addictive
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â Iâve always found copywriting "frameworks" utterly boring. 🥱 Problem, agitation, solution (PAS) 🥱 Stop, Look, Act, Purchase (The Slap Framework) 🥱 Picture, promise, proof, push (The 4 Ps) 🥱 Attention, interest, desire, action (AIDA) Sure, theyâve always kept me on track with long-form copy like sales pages â a quick hit of comprehension like "ohhhh, thatâs why putting that button riiiight after the headline feels a little premature (and I hate when things happen prematurely 💦). But at the same time⦠Iâve also found it to be an out-and-out snoozefest when emails rely too heavily on some framework, templates, or formula. If you arenât telling a story, youâve lost me. Ditto for business books.
Ditto for documentaries.
Ditto for all marketing.
Ditto for sitting around the dinner table with friends.
Ditto for laying in my loverâs arms on my sheepskin shag by the fire.  â¦and I guarantee your subscribers want that too. Do they want your expertise? Yes, they absolutely do. In fact, thatâs probably what they *think* they want when they join your email list. But rarely do they want it in a 5-step framework or bulleted list. All humans are hardwired for stories. Itâs why youâre paying for 12 different subscriptions right now â Disney+, Netflix, Prime Video, Crave, Hulu, HBO, and, if youâre me, Dipsea.
So why not give your subscribers what they know they want (the information in your super-smart brain) and also what they actually want (the same thing, but wrapped in a story like itâs the series finale of Game of Thrones). In the second workshop in The Email Workshops, Iâm going to talk about [Successful Storytelling in Email](. Thereâs a way to do it, and thereâs a way to not do it. And Iâm going to teach you. Follow the link to register for the workshop. And before you tell me, "Tarzan, I was never in a cult, nor have I been in a throuple. My life is totally boring and story-less." Let me assure you⦠Youâre wrong about that. K, maybe not about the throuple bit but I promise you that your life is far from boring. Join me for the workshop and let me prove you wrong. See you there,
Tarzan Donât want to hear about The Email Workshops or Email Stars? Weâve got you. [Click here to turn off all emails about Email Stars â>]( Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook]( Â
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[Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
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