what subscribers have been telling me about their email
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â   â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â Itâs 7:13am at the time of writing. Iâve been writing and rewriting emails since 5. My second coffee is already cold in my cup. (Yeti is fired!)
Since its inception, emails have been the backbone of my business. I have traveled all over the U.S. preaching my personal gospel of [building a lean email-driven business](. [Tarzan speaking on a big stage with a big screen behind her with text "All I do is email!" She is wearing a white t-shirt and sparkly purple pants. You can also see the audience at the bottom of the graphic.]( And yetâ¦I know many of my subscribers are like, âYeah, butâ¦â 😬 âI donât know what to write about.â 😬 âIt takes so long to write one email, and it feels like a job.â 😬 âI have a low unsubscribe rate, but subscribers donât click through to see my offers.â 😬 âWhatâs a good mix of âsellingâ emails vs ânurturingâ emails? Essentially, youâre struggling to âbite the bullet and just do itâ with this essential thing you know is the linchpin of any manner of online business.  But hereâs what you donât get (until you do)... âBiting the bulletâ or taking a âjust grin and bear itâ approach isnât a winning strategy when it comes to your email marketing. Itâs kind of like drinking your way through a divorce. (Promise I only briefly flirted with that method.) What if you could redesign the game so it was actually winnable for you. Rewrite the script. And turn the most stomach-churning task on your Asana to-do list into one of the most exhilarating and fulfilling parts of your job. (Yes, you can.) Iâve been in my inbox a fair bit this month (and, unexpectedly, in my DMs on LinkedIn) speaking directly with my email subscribers. My team has been managing my inbox for so long, that I forgot how awesome it is to read through a fat stack of replies from people saying, âI joined your list in 2016 and Iâve read every single one.â
âLove your emails, love your work, love your singing voice.â
âYour emails are literally the only ones I read.â (People say that to my students all the timeâI donât actually have the monopoly.)
âAs an ex-cultie, lifelong Kanye fan, and former member of a throuple, your emails are the best thing in my inbox.â (SRSLY! That was a real reply.) Oh yeah, and this one: âOf all the things Iâve seen you do over the years, LinkedIn is the weirdest.â (Haha! I laughed. Agree!) Reading those replies reminded me how awesome email can be. Itâs a level of connection you donât get anywhere else. Once conversations like that get going, subscribers share things they donât share anywhere else. I write because emails are the backbone of my business. But also, I write for connection. Thatâs what makes all the difference, and turns email marketing from another task on your to-do list to your *new favorite thing.* If you want to get better at it, please come and[join me for The Email Workshops]( a 3-part series that begins next Thursday inside a private Facebook group of the same name. (You can attend via Zoom if you donât like Facebook.) Weâll cover everything from what to do when a subscriber first joins your list, how to keep them addicted to your emails, to how to measure whether or not itâs working. If youâre not in love with email yet but you want to be, then hear me out. Iâm going to keep these workshops simple and slide deck-free and give you lots of swipes and resources you can add to your Google Drive for the next time youâre cursing the blank page. See you there? [Click here to register â>]( Tarzan Donât want to hear about The Email Workshops or Email Stars? Weâve got you. [Click here to turn off all emails about Email Stars â>]( Enjoy the email? Why not share it with a friend? [Facebook]( Â
[Twitter]( Â
[Linkedin]( Â
[Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](