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the wrong way to nurture subscribers and customers
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the wrong way to nurture subscribers and customers
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â I yelled at someone the other day. [A black and white picture of Tarzan smiling while her eyes are closed and the winding blowing her hair.]( It was technically more of a sternly-worded DM, but I had my yelling voice on. You see thereâs this woman I know who sells pots and pans through an MLM. Once a year or so I get a DM from her: >> Would you like to host a dinner? (translation: "Do you have any new friends I can sell my pots and pans to?") >> Howâs the new house? (translation: "Need more pots and pans?") >> Congrats on your recent business success! (translation: "Maybe you should spend some of that money on pots and pans!" Normally I shrug it off. Maybe she just really loves her pots and pans *that* much 🤷🏻ââï¸ Who am I to judge!? Alsoâ¦some businesses just really suck at nurturing past customers. Their approach to retention, resell, and upsell is showing up once a year saying, "Do you want to buy more of that thing I sold you a while back?" But before turning this into a business lesson (weâll get there), give me a moment to be incensed (feel free to join me). My MLM friend did something exponentially sucky: she used my divorce as an opportunity to ask, yet again, if I need more pots and pans. But did she say, "Divorce is hard and really expensive. If you lose the pots and pans in the settlement, call me. Iâll give you the best deal I can." NO! Instead, she laid on a super culty, pseudo-science-laden-guilt-trip to rope me in. "Let me know when youâre ready to get back to that healthy-gut feeling!" she said. I wasted no time with my reply: [A screenshot of Tarzan's reply saying "It's really inappropriate for you to use my divorce as a sales opportunity. My gut is doing just fine without Saladmaster, which is cookware, not a miracle probiotic."]( Thatâs Tarzan yelling. I was pissed. Putting aside the level of indoctrination her poorly-timed sales pitch indicates, this is plainly the wrong approach to nurturing customers. Letâs forget that itâs shitty and manipulative, itâs also just bad business. Nurturing subscribers can be simple and fun. (Look, Ma! Iâm doing it!) I would describe it most plainly as: Consistently (and meaningfully!) communicating with your customers/subscribers even when youâre not explicitly selling something. That is how long-term customer relationships are made. If you want to get better at nurturing your email subscribers, then get ready to enter your name and email to sign up for my next (free) thing, {NAME}. Iâll tell you all about it next week. Details to hit your inbox sooooon. Itâs not a webinar. In fact, there are no slide decks whatsoever! *pinky promise* Watch your inbox Tuesday. XOT Enjoy the email? Why not share it with a friend? [Facebook]( Â
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[Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
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