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what you need to know about your subscribers
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what you need to know about your subscribers
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â I am the worldâs least renowned expert in golf 🙋🏻ââï¸ If you read [this story]( then you already know I donât know how to ski. So it will come as no surprise when I tell you that I also donât know how to golf.  This is a problem because my boyfriend ([Tormund Giantsbane, remember]( is a very big deal in the insurance industry. And Big Deal Insurance People - weâll call them B-DIPs, k? - are mostly old white guys who were practically born with a 9-iron in their hands. My guy is a foxy age forty, but Iâm certain he came out of the womb in a Titleist cap and a single Taylormade glove. So get this. The B-DIPs are all invited to this very fancy golfing place where theyâre going to shake hands with Tiger Woods and, I dunno, do whatever golf people doâmake $500M deals over 72yo single malt Macallan whisky, I presume. I called K-Oh, my bestie. "Theyâre going to this fancy place in California, Pablo Beach or something. And they get to bring their wives!" (B-DIPs arenât allowed to be gay, duh.) "Pebble Beach!" She says. "Yes, thatâs it! Letâs look it up," I say, flipping open her laptop. Sure enough, it is the Buckingham Palace of golf resorts, acres of expansive, immaculately manicured green grass right on the ocean. I click the hamburger menu to browse the site. Thereâs a tab that says "U.S. Womenâs Open." "It looks like they have golf competitions there!" I yell at K-Oh from across the hall. "Iâm pretty sure theyâre not called âgolf competitions,â" she calls back, and we both explode in gales of laughter. "When people talk about golf you should probably just not talk," she says. Like I said: Worldâs Least Renowned Expert in golf.🏌🏻ââï¸ I donât know if Pebble Beach even lets you in if you have a side shave and your name is Tarzan and you donât know the difference between a gap wedge and a sand wedge (I had to Google "types of golf clubs" just to write that sentence.) I hope I get the chance to find out. 😬 Belonging is one of our deepest needs as humans, IMHO. I may never know how to belong at a place like Pebble Beach, but I know that I belong here in your inbox today. One of the best things about growing and nurturing an email list is that you get to be at the center of a group of subscribers in which you are a perfect fit. That takes time. It might feel awkward at first, showing up in this way and presuming subscribers care what you have to say. But if they consented to join your email list, they most likely do. If not, they can always unsubscribe, in which case you shouldnât be offended. Sometimes people just need a break or aren't vibing with you, which is okay! Others will find you and jump on board. It might seem like this style of email marketing is a personal brand thing, but it applies to all sorts of businesses. Years ago I wrote emails for the mushroom coffee brand Four Sigmatic. We made sure their emails were human-sounding, with a "from name" that was an actual personâs nameâeither Tero (the founder) or Markus (CMO at the time). It looked something like this: Tero | Four Sigmatic. Together we wrote emails that were friendly, playful, and full of mushroom jokes. They matched the personality of the company. The Four Sigmatic brand is more than just a brand, itâs a community of coffee-drinking, mushroom-loving people who can handle the occasional joke about âshrooms. Thatâs what you should aim to do with your email marketing: bring people together around shared ideas and values. It wonât always be a perfect match. As you refine your message and marketing, some people will turn away and others will lean in closer. Just donât turn them away if they happen to be wearing a single white glove and a Titleist cap. Subscribers come in all stripes and colors. Hopefully, visitors to Pebble Beach do too 🤞 Tarzan Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook]( Â
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[Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
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