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[Episode 4] Cultivating safety inside Copy Caboose
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â   â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â This is Episode 4 in the storytelling sequence for Copy Caboose LIVE, which is now enrolling until March 22. [Details can be found here](. Early enrollment bonus expires tonight at 8pm ET. The replay of The Copy Class is now available [here](. Click here to say â> ["Please stop emailing me about Copy Caboose LIVE"]( if you donât want any more of these emails.
If you prefer the audio version, this series is available on [Tarzan Reads Her Emails]( where you can listen from your favorite podcast app. Iâm in a house with all the doors open, but I canât find a way out. [Tarzan wearing a grey long sleeves short with a text print saying "JESUS IS KING"]( Thatâs what it feels like to be in a cult. Getting physically out isnât enough, because your brain is now wired for unhealthy, hazardous patterns. High-control situations feel normal, even comfortable. â¦which is how I found myself in a year-long coaching relationship with a cult leader.  She made me feel special, giving me last-minute sessions, even twice a week if I needed them. She told me, "Iâm not seeing any other clients right now, but I just love working with you so much it doesnât feel like work." She praised me when I made "the right choices." (This was before I learned that "love bombing" is a popular technique in cults.) I willingly surrendered my agency to a dangerous person because high-demand is my love language. It felt like home. This coach helped me overcome so many things. In some ways, she really did want the best for me. She saw things that were going on in my marriage that hardly anyone else did. But having her in my life meant I had to not see the truth about her. No one willingly joins a cultâor, in my case, hires a cult leader to be their coach. Itâs human nature to long for connection. We all want to save the world. I would understand if you told me you signed over your paycheque to some promise pusher with exactly the right message. (We talked about promise pushers in The Copy Class - you can watch the replay [here]( Here is the truth: I didnât know safe people. My culty brain couldnât recognize who was safe and who wasnât. I have paid so much money to unsafe people on the internet who taught me how to create my own "bounded realities" to trap people into maxing out their credit cards. â¦but eventually, with a lot of help, I found my way out. The journey that reduced me to a soggy mess of tears, facedown on my shag carpet, reliving the pain of growing up in a Christian fundamentalist cult? It actually began two years earlier, with me taking a hard look at how I was using persuasion in my copywriting and in my marketing, and the implications of taking away a personâs ability to think critically. I donât want to belabor the point here. [Copy Caboose LIVE]( is much more a "how to write awesome copy" program than it is a "how not to be a cult leader" program. But it IS something special that makes our program unique. Youâll learn what makes copy so irresistible that you sometimes find yourself taking out your credit card and buying something you never even knew you needed, convinced it is the solution to all of your lifeâs problems. We canât have a conversation about copywriting without having a conversation about coercion. I want our programs to be a safe place for our customers. I want students to feel safe coming to us with their issues. I donât want anyone to find themselves reading their credit card bill at the end of the month and wondering, "Who the fuck is Tarzan and why did I buy that again?" Itâs not for me to tell you that Iâm a safe person. But here is what I can promise if you choose to learn copywriting from my team and I: >> If you decide Copy Caboose isnât for you, you donât have to show your homework or give us a song and danceâif we canât resolve your issue we will refund you >> I will not teach you persuasion strategies without also giving you ideas about how to use them in a values-based way, with respect for your potential customers >> We have a goal of being inclusive and accessible to everyone who wants to learn from usâwe are still learning, listening to feedback, and finding ways we can do better/more >> I will never sell you something then ghost youâCopy Caboose LIVE is a 4-week program with support calls built-in, and our community on Circle is moderated by two highly experienced copywriters You can [enroll in Copy Caboose here](. Only you, {NAME}, get to say what makes you feel safe and who your safe people are. I can only tell you that I aspire to be one of them. In the next episode, youâll meet someone called Janjaâa 77yo woman in a terry cloth bathrobe who helped me find the courage to break up with my cult leader. She showed me the way. Not the way, she showed me a way. And thereâs a big difference. âTill tomorrow then,
Tarzan Enjoy the email? Why not share it with a friend? [Facebook]( Â
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