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tarzankay.com
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tarzan@tarzankay.com
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Fri, Mar 4, 2022 05:15 PM
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What we’re doing differently in our next promotion
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What weâre doing differently in our next promotion
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â An idea has been percolating in me for a few weeks. I was nervous to pitch it to my team, mostly because Iâd become so attached to it. What if they think itâs stupid? Or too complicated? Or too risky? [Tarzan in her office with white walls and the door open showing another door across the hall. She is sitting at her desk with her chin resting on her right hand making an "I'm not sure about this" face while her eye are looking very blue. She is wearing a fleece jacket with colours brown, blue, yellow, red,
pink, and some white lines. She is also wearing a grey cap with orange writings in front.]( Thereâs a story I badly want to tell. I donât want to wait two years for it to be a book. The idea came to me that, instead of writing a typical promo sequence for Copy Caboose in a predictable rhythm of⦠â¦obligatory âyay, itâs finally hereâ cart open email
â¦introduce the value load
â¦share some case studies
â¦answer frequently asked questions
â¦say who itâs for / not for
â¦close cart series selling decisiveness â¦I could interrupt the pattern and instead tell one continuous story in segments, an email at a time, segueing each section of the story into a short sales conversation (or perhaps just a simple reminder). But hereâs the thing: Well, there are a LOT of âthingsâ really. For instance, how do you tell one continuous story in a promo sequence when some subscribers are also getting webinar invitations and others are getting show-up emails all at the same time. There are three days in this promo when weâll have three email sequences dropping at once, to a lot of the same subscribers. What about subscribers who buy early?
How will they hear the end of the story?
What about the emails that go to the interest list only?
What if someone misses a day, or joins the promotion in the middle of it? There are a lot of âwhat ifsâ with this upcoming sequence and the truth is we donât know how to solve them all. Itâs not going to be perfect. Itâs going to be raw and flawed, same as me. If you want to make sure you get all of these emails, then Iâd recommend you a) get on the [notification list for Copy Caboose]( and b) sign up to my upcoming free training, The Copy Class, as soon as you get the invite If you do want to sign up to Copy Caboose but youâre worried about missing an email in the upcoming âStorytime with Tarzanâ sequence, you can always join the program with a different email. We have lots of customers who do that and itâs so flattering. ONE MORE THINGâ Parts of this story arenât going to make me look good. I donât mean like messy-hair-and-morning-breath not-looking-good Tarzan. I mean you might actually question whether or not you like me anymore. We are multitudes, arenât we {NAME}? In order to tell that story, I have to talk about someone else who contains multitudes. But given that we are already more than 400 words deep in this email, this moment feels ripe for a cliffhanger⦠â¦which is something youâre going to see a lot of in my upcoming storytime sequence if I do my job well. Stay tuned for Tuesdayâs email, when we open up a conversation few people are brave enough to have. I hope youâre still a subscriber after reading it. Whether you follow the story or not, I want to say thanks, {NAME}, for joining me in my march toward truth. With gratitude,
Tarzan Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook]( Â
[Twitter]( Â
[Linkedin]( Â
[Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
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