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Nothing against salt lamps, but...
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Nothing against salt lamps, but...
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â This sharp-edged chunk of Himalayan salt used to be a lamp. Iâve been bathing with it. [a sharp-edged chunk of Himalayan salt that used to be a lamp]( As I uncouple myself from the woman I used to be - the wife/sole provider/monogamist/person who never exercises - Iâm learning all kinds of things about myself. It turns out that I hate salt lamps. My old house had salt lamps in every room. When I moved, I took a single lamp mostly because I was being territorial. It didnât feel right for my ex to get everything. What were we thinking buying all those salt lamps? Something about charging the air with negative ions? I dunno. I never noticed any effect. By contrast, my skin feels nice after a salty bath. It feels so good that I wish I had taken more salt lamps. But the truth is I know why we bought the lamps. Itâs the same reason I didnât want to get vaccinated or wear a mask in the early days of COVID. It comes down to one thing: People like us do things like this. I was a member of a community, and people in my community bought salt lamps. Itâs just what we did. This happens a lot in marketing too. We replicate the same marketing methods as our predecessors, adding in all the seductive bonuses, countdown timers, and flashy photos with perfectly coiffed hair because, well, people like us do things like this. (Thatâs Seth Godinâs definition of culture, btw.) Which isnât to say thereâs something wrong with countdown timers, or even salt lamps! I love a good fast-action bonus, and if Iâve been to the salon you can bet youâll see my shiny locks on the âgram. I also own my fair share of crystals and have several portraits of Black Jesus hung throughout my home. Community is important. Shared values are important. The problems happen when you stop thinking critically about why youâre doing what youâre doing. Many business owners use pressure tactics even when they donât want to because thatâs just how itâs done. Or brand their businesses in the same boring rust-and-blonde colour palette because thatâs what their teachers did. But innovation canât happen until you question the method. In this case, questioning the method resulted in my skin feeling smoother, and my living room looking more my style (aka salt lamp-free). What would it look like in your case? Iâd really love to know. Hit "reply" if anything comes to mind. With love,
Tarzan P.S. Honourable mention to my BFF Kathleen, who came up with the idea of bathing with my salt lamp. Love you forever, DJ K-Oh. Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
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