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That’s four hours I’ll never get back 🤦🏻♀️ ?
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Thatâs four hours Iâll never get back ð¤¦ð»ââï¸
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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â When I sat down with my spinach and cheese sandwich and put on a podcast during my lunch break last Tuesday, I was feeling pretty good about myself. Podcasts are the ideal lunch break activity, IMO, and I can usually slip back into my workday fairly easily. Not so this time.
Just three or four minutes into the podcast the host mentioned a new docuseries on Prime, LulaRich, which tells the story of the multi-level marketing company LuLaRoe. I dropped everything to watch it. [DeAnne and Mark Stidham sitting while being interviewed]( Every woman-over-30 with children knows LuLaRoe, because we are the companyâs prime target. But just in case thatâs not you, Iâll explain. If youâve seen women shelling "buttery soft" leggings with tacky prints at weekend craft fairs, or been invited to a party that has no food and no alcohol and youâre expected to spend money, then youâve been in contact with LuLaRoe. The story is only slightly more sensational than so many other multi-level marketing companies, but even so, I couldnât turn it off. No matter how many times itâs explained to me, I still struggle to understand: how does a company start with a noble mission, to give stay-at-home-moms a way to have greater financial independence and responsibility in their families, and end up doing the very opposite, forcing them into bankruptcy and financial ruin? There was this one scene that made me so sad, and, to me, is the crux of everything thatâs wrong with MLMs. Roberta Blevins, a former LuLaRoe retailer, is recounting her experience with the company, and the money she was making. "At the end of the day," she says, "I had the money to justify that much time away from my kids." Hold the phone. I backed up 15 seconds to make sure I heard that right. Unfortunately, I did. This is a fundamental principle of multi-level marketing companies that prey on womenâs economic power, and keep them trapped in financial dependence: The idea that we have to earn time away from our children. Itâs generally agreed that women only get to step away from their families and build something thatâs their own if it makes enough money for the inevitable harm theyâre presumably causing with their absence. No such expectation is placed on fathers. This principle explains why "a full-time salary for part-time work" is so alluring. Itâs okay for me to work, but only if I can make just as much money as my husband, while continuing to do all of the child care. I hate that so much. And letâs be real here. That idea isnât far off from the marketing I see in the online business world: the promise of a lot of money for not a lot of work. ...which I know from experience isnât true. A couple weeks ago I was speaking on a panel when the moderator asked me, "Do you think this is a viable career option for moms?" At that same moment I was trying to take care of a sick toddler who was flicking the light switches on and off, making my presentation into a light show, and my internet was cutting out at random. "No," I laughed jokingly. "No, I donât. It takes a ton of support, starting with getting someone to take care of your kids." Though many have built businesses with children grabbing at their legs 24/7, itâs a lot harder - like running a marathon with weights around your ankles. Just in case you do happen to be running that marathon, I just wanted to remind you today: You do not have to justify the time you spend away from your children. Whether itâs to grow a business or to watch Netflix and eat Doritos. Youâre allowed to do your own thing. Even if it takes years for your endeavour to be profitable, itâs a-okay. Even if itâs never profitable. You deserve to have something thatâs yours. Your children, if you have them, will only benefit from watching both of their parents pursue a business or career they love. If you are a mom trying to do both, I see you. Youâre a goddamn superhero, and the reason every MLM in the world is trying to recruit you is because they know how powerful you are. They know that, with the right inspiration, you will work miracles. You will bend time. You will do things no one in your life, including you, ever thought possible. I hope you never forget that. xo,
Tarzan P.S. This isnât an anti-MLM email. Iâm aware that not all MLMs are created equal, and my home is full of products I love that were purchased via direct sales. Iâm also aware that we are multitudes, and so are businesses. We can have good intent and bad intent all at once. We can do good in the world, and harm at the same time. Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
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