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tarzankay.com
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my friend’s bulging muscles convinced me to write more about them ?
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my friendâs bulging muscles convinced me to write more about them
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â When I told my friend Jon about his email cameo in [this email from last week]( he replied back, [A screenshot of the Jon's reply in all capital letters saying "FINALLLYYY"]( I screenshotted it so you could see his exact spelling. He is a real diva, that guy. Ultimately the email fell short and he had some suggested edits. He wouldâve preferred it to be written like this: âI could totally smoke one pack of cigarettes and then stop,â I told my handsome friend Jon. âFor sure,â he agreed, his chest and lats popping out of his t-shirt. Schooling me at my own game! What a guy. But Jon was right: when it comes to effective and interesting copy, itâs all about those concrete details. Itâs far more compelling to hear about âmy handsome friend Jon, whose bulging muscles are irresistible to all genders!â than some nondescript friend with no name, no personality, and no muscles. We could talk about Jonâs muscles all day long, but letâs apply this lesson about concrete details to your copywriting. Consider the difference between these two lines of copy: OPTION ONEâNondescript, detail-free copy Write copy with less effort, so you can grow your business faster OPTION TWOâAdding in some concrete details Write your sales copy with less effort than it takes to butter your morning toast, so your business can get a Red-Bull-caffeine-level injection of new customers Longer, but way more interesting, right? If youâre deeply immersed in your industry and spend a lot of time reading ads like I do, you start to see the same language appearing over and over again. Level up your [X]
I can empower you to [X]
Thereâs never been a better time to [X]!
Your [X] will never be the same again. After a while, I kind of glaze over when reading copy like that. Unfair though it may be, Iâll even write people and products off as uninteresting or just ânot for meâ if their copy doesnât grab me. I hate missing out on good opportunities, products and people because of bad copy. ...but I hate it, even more, when YOU miss out on sales because your copy doesnât properly show off {NAME}âs unique, totally un-duplicatable talent. This is just one of the many things my students learn how to do in Copy Caboose (which is open now and costs $500).
If youâre interested in knowing more, make sure you
A) check out all the details here, or
B) Sign up to this free masterclass all about high-converting, values-based sales copy (happening today!!) As long as Iâm sharing links, I also want to draw your attention to the fact that thereâs a naked picture of Jon on [his Instagram profile]( if you want to verify his musculature. I also want to draw your attention to the fact that thereâs a naked picture of Jon on [his Instagram profile]( if you want to verify his musculature. Have fun with that exciting treasure hunt! I promise it will be worth itâif youâre into Ryan-Reynolds-level good looks paired with an exquisite set of butt muscles, that is. (<--- how do you like those for concrete details!) See you in the masterclass, I hope. If youâre not too distracted 😉 Tarzan P.S. I hope youâre happy now Jon. Remind me to ask you what butt muscles are called next time we get together to smoke roll-your-owns and critique my copywriting. Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
Â
Â
Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 848, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
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