Where my best email ideas come from
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â My best emails come out when Iâm feeling completely silly. [a GIF of Tarzan sticking her tongue out then smiling with her bangs on the side and the rest of the hair tied up while sitting at her office]( I want to reveal all my secrets to my subscribers, make outrageous GIFS for your viewing pleasure, and tell you stories like that time my mom and I got caught smoking in the bathroom of the retirement home where my grandma lives. Her auntie busted us! My mom just went crazy with the rose-scented bathroom spray, like she was 16 years old again. She didnât stop until we were standing in a cloud of wet, perfumed air! The trouble is, I canât do silliness on command. I feel predictably silly in the follicular/ovulation phases of my cycle, when Iâve been having a lot of sex and occasionally on days when I microdose LSD. Torrents of inspiration and free-flowing words fall in my lap every now and then, and I feel like I could write twelve email newsletters in a single day, plus a whole month of Instagram captions. On all the other days, I have to muster up the courage to write and forage for new ideas afresh every single week. ...just like every other normal person who writes for a living! And I do write for a living. I have a business. I sell [programs about writing](. I do Q&A calls. I sign cheques. I do all the things required of me to keep the lights on around here. But mostly, I write. And being a writer means writing even on the days when you donât feel like it. On the days when youâd rather fish out six months of hair accumulated in your drain pipe than sit down and write a sales email. I would argue that all online business owners have to be writers, at least in the beginning. When someone asks you to articulate your value propositionâthatâs writing. When you need to close a saleâthatâs writing. When it comes time to put words to your mission and valuesâthatâs writing. Every successful business owner I know (including my "real life" friends") are incredibly skilled at writing. You donât have to be born with it, but you do have to learn it. There are tons of great courses, and in September Iâll tell you about mine (itâs called [Copy Caboose]( and it costs $500). For now, just know that even on days when you donât want to, itâs important to keep showing up and keep putting fingers to keys. If you give your muse enough time, she might just grace you with a stroke of inspiration, and youâll write your whole website in a single day, after months of painful trial and error! Thatâs kind of how writing works. If you try hard enough and write consistently enough, the right words will find their way to you. And in a pinch, you can try one of my preferred methods of generating inspiration in the most unlikely places. 😉 xo,T-Boss
P.S. Are you a coach? If so, you might want to check out my friend Bobby Klinck from Your Online Genius. Theyâre having a sale on their [legal template pack for coaches]( (affiliate link), which comes with the four essential contracts you need as a coach. Â
This sale ends on Friday, August 20th but you can also grab his most popular offer, [The Online Genius Template]( for $100 off until the end of August. Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
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[One a week would be perfect.](
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