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Blame Sex and the City, but it is what it is.
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Blame Sex and the City, but it is what it is.  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â  I have 3 therapists. One of them is technically a coach, but honestly, I canât tell the difference. Why in the world would a person need three therapists? Iâm flashing back to that episode of Sex and the City where Stanford goes, "Everyone in Manhattan has a shrink. Even the shrinks have shrinks. I have three! One for when I want to be coddled, one for when I want tough love, and one for when I just want to look at a really beautiful man." [Stanford Blatch in a sand checkered suit wearing caramel coloured glasses smiling and giving a little wave]( Admitting that I work with three different people, I wonder if I might be entitled or greedy or flaunting my wealth or something. I know someone will have something to say about it. ...which is partly the purpose of all that therapy. Being in the public eye in this way, especially as someone who is trying to have complex, highly-nuanced conversation in a 700-word email, often leaves me reading criticism that sends me about 3 ft outside of my body. Many people send emails telling me that I should be ashamed of myself. They also say they miss the Tarzan who talked to unapologetically about money and didnât give a f#ck what anyone thought. Who made people laugh with her sparkly purple pants and fists full of money. She was so cool! Truth is, even though I still have the pants, and theyâre still featured on the home page of my website, Iâve changed a lot since then. I care about things I didnât care about before. Like convincing people to take out loans to buy a $10K program theyâre not really ready for Or whoâs really responsible for the fact the online programs have such a low completion rate And the implications of affiliate programs that keep wealth from online courses circulating between the same homogenous circle of people Or the fact that for every person who is successful in this industry, there are hundreds more who are not, and who had zero clue how much work it would take to even make their first dollar online, and how much they would probably spend before seeing that first dollar Iâve done all the things I was taught to do. I hosted the obligatory "totally refundable $97 event" so that I could pitch my $10K program. I created the fast-action bonuses and tacked them onto the tight refund policy and chalked it up to "just how things are done." Those systems actually worked for me. Really, really well. It also required me to keep my eyes closed to a lot of the problems in the industry. But now my eyes are open. I might be squinting sometimes because examining the ways Iâve participated in oppression is confronting and painful. (Yes, I said it. Call me fragile, but everyone who throws themselves into this work is in for some very big feelings that never quite go away.)
Back in January 2020, I made a promise to my audience. I promised them: - No more speaking on all-white panels, online summits or events. - No more hosting them either. (Iâve done that, fyi) - No more all-white team of employees and contractors. - No more gender-exclusive language. That was the beginning. It was what I was aware of at the time. And very quickly I became aware of so many other industry problems Iâd been perpetuating. I hired a ton of help to figure out ways of doing business that are more equitable (honourable mention to [Ebonye Gussine Wilkins]( and [Saira Siddiqui]( whoâve worked with both me and my team since the beginning). One of the biggest changes weâve made is dialing the persuasion way, way back. It means fewer students, but happier ones who are more likely to be successful with our programs. Iâve discontinued affiliate promotions and launched more affordable products. Iâve reexamined so much of my language and started speaking out about industry issues. Iâve taken a hard look at the white leaders I take expert advice from, and brought it many new faces. Thereâs so much more to be done. Iâm still learning, and Iâm often sharing from the messy middle.  For all those people who prefer I would not, I would lovingly point you toward the unsubscribe button that is at the bottom of every email. You will not be shamed or called out for opting out of this conversation. I am aware that not everyone wants to have it, because my subscribers remind me of that fact quite consistently. Itâs also where my energy is most invested these days, and I am nowhere near finished unpacking the woes of this industry, and figuring out what it might look like to do business differently. Because otherwise weâll just continue to replicate the same oppressive systems that online business is promising to make obsolete. I hope youâll stick around, so we can figure it out together. Iâm always here for your feedback and replies. Not so much for the "shame on you" replies, but TBH, I read a lot of those too. May we learn and grow together. Yours truly,
Tarzan Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
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