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• I Failed. What Will People Think of Me? TL;DR: "My startup just imploded and I feel terrible.
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[View this email in your browser]( ⢠[Forward to a Friend]( I Failed. What Will People Think of Me? TL;DR: "My startup just imploded and I feel terrible. I've disappointed so many people. How will I possibly be able to recover from this when I've failed so miserably? What will everyone think?" In the moment when our startup ship is sinking to the bottom of the ocean, everyone has jumped on the life rafts, and we're wondering what the world will think of us, what goes through our minds? Whether we fail or not, we've all run through the same scenarios. The only difference is when we fail for real, we get to see what actually happens. We get to see what kind of support we really have and what people will really think about us. But what's both sad and comforting is how few people will care at all. Todayâs Advice Sponsored by [Mabl]( No One Actually Cares In our minds, we're sitting around thinking that everyone is against us. Every investor, employee, partner, customer, even random people we don't know are sitting around taking turns bashing us. In every one of our social circles, people are talking shit about us. We're the butt of jokes and a cautionary tale, right? Wrong. People don't give a shit. Yes, the people that were told the bad news are going to be upset for a minute, and then they are going to go on doing whatever they were going to do all along. We may want to believe that our life situation will forever command the rest of the world's attention, but as it happens, it won't. The world is so self-absorbed in their own world (I can write a book about this) that they aren't wasting their time thinking about what went wrong with our career. They are on to the next Facebook meme or whatever notification just popped up on their phone. No One Remembers Unless we go out in an epic fashion a la WeWork or Theranos, the reality is 6 months or a year from now no one will even remember what we were working on. It's hard to believe, right? In our Founder minds, we're thinking that our failure is going to go into the "Founder Failure Hall of Fame" and will be forever remembered in infinite detail. But people don't work that way. Do you remember the story of Zirtual.com, the company that went out of business overnight after raising millions from VCs? No? Well, neither do I, and I bought the company from them (it's an amazing company BTW!). However raw the emotion is right now, it's only raw for us. Everyone else, even the people that were connected, will write this off into a distant memory before we even find out what we're going to do next. What Matters is What's Next While we're so wrapped up in what happened, we lose sight of what matters â which is what we are doing next. This is a single chapter in our story, and it's a crazy chapter, but we've got many more to write. If we want to worry about how we're remembered, we need to worry about what we're doing next. It doesn't have to be another startup (probably a good idea for now) it has to be somewhere else for us to point our attention. What people will remember (or think about) is what we tell them is current. It's our job to make the past the past, and we do that by rewriting the future. [View Article Here]( Software teams: Learn how to integrate testing into the development process For software teams, effective test automation is a key enabler â or inhibitor to â realizing the potential of DevOps. [Automation is critical]( to innovating with speed and quality, and weâve spent innumerable hours of engineering effort on sophisticated test automation suites. But, very few of us are happy with the results. [In this guide]( youâll learn how to approach testing throughout your development pipeline. From the coding phase all the way through production, youâll understand which tests should be executed at each phase. The result? Velocity with quality. Access the [full guide from mabl](. In Case You Missed It [How To Write A Business Plan: A Comprehensive Guide]( A step-by-step guide on writing a business plan to catch an investor's attention & serve as a guiding star for your business. [What to Expect in the First Year (podcast).]( As Founders, we think we know how our products and businesses will look and function for years to come, but as with time, it's nearly impossible to expect the unexpected. [What Problems DO Just Go Away With Time?]( While our startup problems don't go away entirely, our ability to manage them changes over time. Love this topic? Hate it? Let's chat on social media! Wil Schroter
Founder & CEO @ Startups.com
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