Sometimes the "Win" is what you don't have to do

Doing things we love > doing things we loathe # # # # ## [Listen Now]( [f2f2d1d3-b412-4ff7-830b-e327423f0139.png]( [48d37001-729b-494b-a401-4e269f2be21e.png]( [97243955-52d1-4b6d-88e9-0d9743c4e5db.png]( [b301c010-0789-40c8-bd5f-0a46322dc004.png]( TL;DR: What happens when instead of worrying about the things we want to do, we focus on the things we never, ever want to do again? How can that start to take huge steps in reducing our overall stress? Startups set tons of goals, and most are focused on what we want the business to achieve. But sometimes the most important goals to set are the things we DON'T want the business to do! When we founded Startups.com, we had lots of experience in previous startups doing things we loathed. This time around, we set out to not only build a startup we loved, but an environment dedicated to avoiding things we couldn’t stand. We began by listing all of the things we never wanted to do again like: - "Never working with jerks" - "Never creating any situation where we can be told what to do" - "Never letting our startup come before our family" Itemizing everything you absolutely don't want to do again is not only powerful, but it's also liberating. It cuts past all of the subconscious reasons we lean toward avoiding certain issues and just puts them front and center. Not sacrificing our core beliefs and goals, no matter what the upside, can become one of the most powerful and rewarding parts of building a startup our way. The first step is to simply put them in front of us and commit. Subscribe now and listen for new episodes every week. [Apple]( [Spotify]( [Stitcher]( [TuneIn]( Work with a world-class startup coach (virtually) Building a startup is ridiculously hard — [and you don’t have to do it alone.]( Our team of experienced Startup coaches is here to partner with you to help navigate this exciting journey. From idea validation all the way to funding, our time tested process has helped a multitude of companies go from an initial idea to thriving startup — Our coaches have helped launch ideas in the thousands, acquire customers in the millions, and raise over 500M in investment capital. We only hire [coaches with outstanding experience]( measured empathy, and enthusiasm. Learn UX from a former head designer at Airbnb, talk logistics with an operations leader at Uber, or dig into your CRM with an early investor at Salesforce. We know what needs to be done to move to the next level with a startup, and we want to coach you through that; meeting every two weeks to hit each milestone with a coach specifically matched to your needs. [Click here to register]( and take the guesswork out of what to do next. We’ve been through it all — and we are ready to use our expertise to guide your startup where it deserves to be. © [Startups.com]( Startups.com · 1322 Manning Pkwy · Powell, OH 43065-1100 · USA. [Unsubscribe]( You received this email because you are subscribed to emails from Startups.com. If you prefer not to receive emails from Startups.com you may [unsubscribe]( . Startups.com 1322 Manning Parkway  Columbus OH 43065 USA You received this email because you are subscribed to emails from Startups.com.