Focus on What We DON’T Want to Do

# ## # #W18NhCG5ZN7QbW4rQNZl3FS2hd0/*VjP7Qx8n81YVN1c9p2K_cv7-0/5/f18dQhb0Smj08Z9b8CW5GYyXB2qwv31W2M73V52MMb1hMf5q7YXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197NtZSW5G172269zD6gW1Hlmp32Km0ZPW2WdcJY7y3yHXW20YQRc7zLV65W2NnQ5K4bQW_qW6c41Gq1SyDDXN47RSWYpFGZ4VjJ8mn4gMFFpW8QqlS76G0sPyW1CLgMv1yMgkYW2TNLFS481Vw2W1ZvzVV8-Kgh2W52J6L41QP3kXW6r9dYS2N3T70W1WKHCb8Vy61sW1B8tLN6qm99DW1zsK6n1tS2_PW91MspY8-_myfW1J6lXS8_-8LRN7sR9GX6mRTQW7KvR2r7RR9WYMrPpMvrJh2DW6n1JKp2ykJGLW2yc11r50MFJVN5CRbH6yqXXVW5Ckyq75v1myKW7mt3V-8Gn8_tW3Lbf_36hjjDHW3-XZ6l8fvXy7W6h7-2P9gH48nW3nbHZB4Q-5SVW4Hzl-6982McY111 What happens when instead of worrying about the things we want to do, we focus on the things we never, ever want to do again? How can that start to take huge steps in reducing our overall stress? [Join the Discussion](W18NhCG5ZN7QbW4rQNZl3FS2hd0/*W7JBq746_lx3FW5z_xdM8b6TrQ0/5/f18dQhb0Smh_8Z99KWW5GYyXB2qwv31W2M73V52MMb1hMf5w3qXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197NtZSW5G17226bHMpcW5KwH7b5K_995W3vzWWN5xGWNfW5Q3kVR5RplBXW5NQKxl8TtZCrW94q7cq6VKJl2W1hC_8g5lppH7W1fCTDl17lyB5W6q8q115dNC4mN2KrKp6ncSlQW34kmWd6VsxbRW5SRZ6c8j2wVSVC--tp30HQwpW3qLgdv663kc5VDkl7f9kKv4lW70vPmS2n8tgMW2cLFMr6C8RbWW8WNPPs6r21HHW550X_14fmScdW33v9Nf8Gpk90W3-Jwgd7rDx6qW1ZQyXW1Vtzs9W8Mt06p22TNxnV9Mb7749vXjjW3JsByP1nP07wW8r48Gp8qvMk-W61mQzT8q9M2rW1gzy3B7gYsy3W4HxcJw85lhwDW87z9Pj6FXqlMW1rjYqY5ck966W9kY6lV3pxWL3McTSRKcSHDGf4dtqwB02) Startups set tons of goals, and most are focused on what we want the business to achieve. But sometimes the most important goals to set are the things we DON'T want the business to do! When we founded Startups.com, we had lots of experience in previous startups doing things we loathed. This time around, we set out to not only build a startup we loved, but an environment dedicated to avoiding things we couldn’t stand. We began by listing all of the things we never wanted to do again like: - "Never working with jerks" - "Never creating any situation where we can be told what to do" - "Never letting our startup come before our family" Itemizing everything you absolutely don't want to do again is not only powerful, but it's also liberating. It cuts past all of the subconscious reasons we lean toward avoiding certain issues and just puts them front and center. Not sacrificing our core beliefs and goals, no matter what the upside, can become one of the most powerful and rewarding parts of building a startup our way. The first step is to simply put them in front of us and commit. W18NhCG5ZN7QbW4rQNZl3FS2hd0/*W5BM9ZV6H2dvcW5fm0yn1zPkqd0/5/f18dQhb0Smj08Z9b8CW5GYyXB2qwv31W2M73V52MMb1hMf5q7YXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197NtZSW5G172269zD6gW1Hlmp32Km0ZPW2WdcJY7y3yHXW20YQRc7zLV65W2NnQ5K4bQW_qW6c41Gq1SyDDXN47RSWYpFGZ4VjJ8mn4gMFFpW8QqlS76G0sPyW1CLgMv1yMgkYW2TNLFS481Vw2W1ZvzVV8-Kgh2W52J6L41QP3kXW6r9dYS2N3T70W1WKHCb8Vy61sW1B8tLN6qm99DW1zsK6n1tS2_PW91MspY8-_myfW1J6lXS8_-8LRN7sR9GX6mRTQW7KvR2r7RR9WYMrPpMvrJh2DW6n1JKp2ykJGLW2yc11r50MFJVN5CRbH6yqXXVW5Ckyq75v1myKW7mt3V-8Gn8_tW3Lbf_36hjjDHW3-XZ6l8fvXy7W6h7-2P9gH48nW3nbHZB4R4NrZW4HzlY27KmyQ6111W18NhCG5ZN7QbW4rQNZl3FS2hd0/*W14swDZ5QPH8jW84NXDV37cFtq0/5/f18dQhb0Smh_8Z99KWW5GYyXB2qwv31W2M73V52MMb1hMf5w3qXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197NtZSW5G17226bHMpcW5KwH7b5K_995W3vzWWN5xGWNfW5Q3kVR5RplBXW5NQKxl8TtZCrW94q7cq6VKJl2W1hC_8g5lppH7W1fCTDl17lyB5W6q8q115dNC4mN2KrKp6ncSlQW34kmWd6VsxbRW5SRZ6c8j2wVSVC--tp30HQwpW3qLgdv663kc5VDkl7f9kKv4lW70vPmS2n8tgMW2cLFMr6C8RbWW8WNPPs6r21HHW550X_14fmScdW33v9Nf8Gpk90W3-Jwgd7rDx6qW1ZQyXW1Vtzs9W8Mt06p22TNxnV9Mb7749vXjjW3JsByP1nP07wW8r48Gp8qvMk-W61mQzT8q9M2rW1gzy3B7gYsy3W4HxcJw85lhwDW87z9Pj6FXqlMW1rjYqY5ck966W9kY6lV3pxWL3N2z7R2zcSpb0dLnTBV02W18NhCG5ZN7QbW4rQNZl3FS2hd0/*W8J9yNV8y1Pc_W7y0cM06NY5Yk0/5/f18dQhb0SmhP8Z99sHW5GYyXB2qwv31W2M73V52MMb1hMf5fKRXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197NtZSW5G17226bHMpcW5KwH7b5K_995W5RWqfJ6bG6scW38RLk83BCK1ZW5K_zXK3lj2tvW3blhRk3XQG-dW16-vgK3D9QgKW8JnRB03ZQHzPW5MqgPG3YjLlDMKDhBbXvy0gW3C697-3ZjbzbW3JX3HF3WpKXfW37w1JB3QqFg0W8yw9VG3mj1lvW8LL3Zs12pgDVW8h6ypg5KGBtQW5tNgJg100SlRW428qGf30yyXtW8f8SsM3dPWm7W5FJlfm3jXCsRW2m713h6NjT3hMwZy_fcZLWRW86l4pC8xTkVTW8h2wmq83lNT4W5rVXj02Mw4vCW83C5JP7fTQRWVWDM002vDgXNW9lBrSt7P2dN_VVpvw-3nL_-WN8pm22JJf3h1W3-23CV723QB2F71wShbt5Mqdl6WpF03 Subscribe now and listen for new episodes every week. 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