How much is an idea alone worth?

How much is an idea alone worth? [how-much-is-an-idea-worth] TL;DR: There's some bizarre mythology that's been created in the startup realm that ideas themselves have incredible monetary value. Spoiler alert: they don’t. If you had the idea for Facebook before Mark Zuckerberg, you could have been worth $40 billion like good ol' Mark, right? Except, you couldn't. Because the idea alone isn't worth jack. Not so sure? Ask Jonathan Abrams the incredibly talented Founder who created [Friendster](N31Sl9WbpYG2W22zcQ288csfZ0/*W4LWsQk9fS2TVVPQPdd65CC7Q0/5/f18dQhb0SfHG8Z99F8W5GYyXB2qwv31N32hk59K6YYNMf58-RXD6prW7cmS1s6bnWj5W5Dz8sp69NG0_W4vFpLQ97x8_0W3l9Cfn3s2lp3W3WgtbR2z_scnW6x2RKS5-lMJcW5tk_w23jKWV6W36cQmf3RtjhdW32M1KL50SS91W3FKtPh51GYkNW2JsCMY3xlZCpW2TTmCS5sVrSzW42jZ703TvpYZW5PNZyr4JSG4LW2y5qZh2V1FzVW47CXX93gTby8W48nXFq62DtW7W4q42FT5t5cDLW3jxX3b3KMpTtW489QHc38nzWYW2X5bPg7Cqmv1N6H5M7S8BL2MW1NFfl48P4zkGN2JbNchRzWwGW8q5y8b60LmY6W3fQyhT8s4bmxN8v2xKGn5zc7W4c-1SP7Y2gG_W8s3Hjr41S03gW7LKvqk9j8PFQW3b2t2d87WppYMFg07xtJCL4V3_BXY86bqQJ111) in 2002, around the time good ol' Zuck was graduating high school. Friendster was absolutely Facebook before Facebook, as was [Hi5](N31Sl9WbpYG2W22zcQ288csfZ0/*W7VwNXC90LRK7W85FfgB2WPFY80/5/f18dQhb0SfHp8Y9-jsW5GYyXB2qwv31N32hk59K6YYNMf5lQPXD6prW7cmS1s6bnWj5W5Dz8sp69NG0_W4vFpLQ97x8_0W2Dn8q94yc3CKW3sSDqD5kmcLGW2Jb9P545HW6BW3x3Yr-3F7FFSW6mZR5B5fcg6WW5nQQHV4GFJncW4G83Np49HrCSW2-qXKy2Jb4CtW3xgw3f4Xcbh5W3Fz3zt4rLGn5W6yKKNP47zrP7W5nXv384cC7n_W3slJdJ2Bp7FVW3FgjGN3CwPHcW2-wXp-5gX17GW2p6QhN2CMLvqN52WxWw-WNZZW5DhyWh2gmJ1BN22TNxn9Mb77W47xmQ63JsByPW1nP07w8r48GpW8qvMk-61mQzTW8rChdm8rTsg-W7mtWSc12XBN9W9lXxgQ2WL61zW4qpHqL4CCcVkW88H6-v1FxRSzN78TjW_cYJKQW7dJ18n6Q60r_dVmxz404) and [MySpace](N31Sl9WbpYG2W22zcQ288csfZ0/*W7nS2Jg8FSZmKW1RbW-86sLtTc0/5/f18dQhb0SfHr8Z99F8W5GYyXB2qwv31N32hk59K6YYNMf5pDvXD6prW7cmS1s6bnWj5W5Dz8sp69NG0_W4vFpLQ97x8_0W43PTN33Cfgq9W4yc3CK3sSDqDW5kmcLG2Jb9P5W45HW6B3x3Yr-W3F7FFS6mZR5BW5fcg6W5nQQHVW4GFJnc4G83NpW49HrCS2-qXKyW2Jb4Ct3xgw3fW4Xcbh53Fz3ztW4rLGn56yKKNPW47zrP75nXv38W4cC7n_3slJdJW2Bp7FV3FgjGNW3CwPHc2-wXp-W5gX17G2p6QhNW2CMLvq52WxWwV-WNZZ5Dhs47W6B1g1v3RL9BPW8csLSq112nHyW3q79N73n8Fh6W5H-xHc310QLXW3T-8H65J0bGNW5y7J1N714h8ZW1nxQz077Ttt_W5y7xp35MpT9rN7LXqHDg2wZ1W7lWMMM7rXrSJN4f28vsVs7V_VVmjTR1GqNhZ102). But unless you're a band from the mid-2000s, you're probably not maintaining a profile anywhere but "the Facebook." Oh, and technically the idea wasn't Mark's either, but that's a whole other movie. --------------------------------------------------------------- Today’s Advice Sponsored by [Pilot](N31Sl9WbpYG2W22zcQ288csfZ0/*W36V2Rt17z_HxW6LX02g4Jx11v0/5/f18dQhb0Sjvf8XJ93YW2R-v8d5VQHwBW6bJB_h51DpTKW4R4DFq57mvFqW3BJFQw4P4b2MVH-TTW3ptNVgW5YNBr61h2f2lW1bpDkT3fmbVPW1ksTY470fl6pN7PrCqyc_5kwW2StQ5c6DL0NPW36tPcC2HFHJBW2GFmQX6yBYw5N1-ZrKHThftTW6mvv1m5K_zXKW3lj2tv3blhRkW3Xk6rx8m_BxNW5h-b2q3Tr9rgN3wcndYGlFczW8Gv8b68DrTlqW8KM51g3s7p7yW3v5qs53mLl1JW8xXyZR8BwWKQW3zc8T43TWNGQW17QkgG8mFVcgW5tLDpR3RmpcTW42f8zy8hM_lTW8zTqQc8jLcy4W5QTYWk43HzNTW8tDXwr5w5w9tW8rTz3K42ktrbN91tpRlrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbH6VyqXXV5Ckm-mVq45Kk4c-1SPW7Y2gG_8s3HjrW41S03g7LKvqkW9j8PFQ3b2t2dN87WppYFg07xMtJCL43_BWpf4yrNNY11) Why isn't an idea worth mullah? Think of the idea like a seed. The seed alone has the potential to be something great, but by itself, it's just a seed. The idea alone can't compete in the marketplace. It requires a ton of resources and execution for it to grow into a beautiful flower — and more often than not, very few people are capable of nurturing it properly (see MySpace, hi5, Friendster). But aren't great startups born from great ideas? Not the way people think they are. Often the idea is what gets the startup formed and moving, but the difference between the initial concept and what often becomes the behemoth that we know today is vastly different. So the idea as a standalone has very little to do with the company that it will one day become. It's just a spark, not a "this will absolutely happen" blueprint. But I've heard you can value an idea when forming a company... That's actually true in some cases. Sometimes there will be some defensible intellectual property that is contributed as part of the formation of a company. If the idea comes in the form of something defensible, such as a patent, or some kind of unique discovery — like a proprietary algorithm — then it's treated more like an asset than a concept. So my Double Decker Couch idea isn't worth a billion dollars? It is — the moment you decide to become the person who takes it to market and beats all your competitors. --------------------------------------------------------------- [sponsored-badge] 3 MIT alumni raised $40M to make QuickBooks more ‘human’ And they’re doing it for you, startup fam. After selling their first startup, Ksplice, to Oracle, and their second startup, Zulip, to Dropbox in 2014, the three amigos (Waseem Daher, Jessica McKellar, and Jeff Arnold) set their sights on the thing they hated most: bookkeeping. Bookkeeping hasn’t changed much since QuickBooks was invented in 1995. Until now, that is Pilot is the number-crunching cyborg you’ve always dreamed of [Pilot](N31Sl9WbpYG2W22zcQ288csfZ0/*W3zmfjl1JqjKbW6TfVk-5Rg_DH0/5/f18dQhb0Sjvf8XJ93YW2R-v8d5VQHwBW6bJB_h51DpTKW4R4DFq57mvFqW3BJFQw4P4b2MVH-TTW3ptNVgW5YNBr61h2f2lW1bpDkT3fmbVPW1ksTY470fl6pN7PrCqyc_5kwW2StQ5c6DL0NPW36tPcC2HFHJBW2GFmQX6yBYw5N1-ZrKHThftTW6mvv1m5K_zXKW3lj2tv3blhRkW3Xk6rx8m_BxNW5h-b2q3Tr9rgN3wcndYGlFczW8Gv8b68DrTlqW8KM51g3s7p7yW3v5qs53mLl1JW8xXyZR8BwWKQW3zc8T43TWNGQW17QkgG8mFVcgW5tLDpR3RmpcTW42f8zy8hM_lTW8zTqQc8jLcy4W5QTYWk43HzNTW8tDXwr5w5w9tW8rTz3K42ktrbN91tpRlrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbH6VyqXXV5Ckm-mVq45Kk4c-1SPW7Y2gG_8s3HjrW41S03g7LKvqkW9j8PFQ3b2t2dN87WppYFg07xMvbf5n3_BXVf35MqY011) focuses exclusively on startups, combining the best parts of QuickBooks with a human bookkeeper and state-of-the-art digital tools. Their dream team of [bookkeepers and engineers](N31Sl9WbpYG2W22zcQ288csfZ0/*W4x53tf6Mn4LkW91XWPh3dG_4-0/5/f18dQhb0Sjvf8XJ93YW2R-v8d5VQHwBW6bJB_h51DpTKW4R4DFq57mvFqW3BJFQw4P4b2MVH-TTW3ptNVgW5YNBr61h2f2lW1bpDkT3fmbVPW1ksTY470fl6pN7PrCqyc_5kwW2StQ5c6DL0NPW36tPcC2HFHJBW2GFmQX6yBYw5N1-ZrKHThftTW6mvv1m5K_zXKW3lj2tv3blhRkW3Xk6rx8m_BxNW5h-b2q3Tr9rgN3wcndYGlFczW8Gv8b68DrTlqW8KM51g3s7p7yW3v5qs53mLl1JW8xXyZR8BwWKQW3zc8T43TWNGQW17QkgG8mFVcgW5tLDpR3RmpcTW42f8zy8hM_lTW8zTqQc8jLcy4W5QTYWk43HzNTW8tDXwr5w5w9tW8rTz3K42ktrbN91tpRlrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbH6VyqXXV5Ckm-mVq45Kk4c-1SPW7Y2gG_8s3HjrW41S03g7LKvqkW9j8PFQ3b2t2dN87WppYFg07xMtYXXd3_BTDf1M081z11) keep your books looking pristine, while their deep bench of integrations automatically does the dirty work of pulling in your financial data. Basically, Pilot does everything for you. Then, you get monthly statements tailored to your needs, and can sit back while Pilot scales with your business -- it’s built to go the distance. Don’t let managing QuickBooks become your business. [Try Pilot today](N31Sl9WbpYG2W22zcQ288csfZ0/*W7gVpPR2Bm4d7W6B3Dtb8r22PD0/5/f18dQhb0Sjvf8XJ93YW2R-v8d5VQHwBW6bJB_h51DpTKW4R4DFq57mvFqW3BJFQw4P4b2MVH-TTW3ptNVgW5YNBr61h2f2lW1bpDkT3fmbVPW1ksTY470fl6pN7PrCqyc_5kwW2StQ5c6DL0NPW36tPcC2HFHJBW2GFmQX6yBYw5N1-ZrKHThftTW6mvv1m5K_zXKW3lj2tv3blhRkW3Xk6rx8m_BxNW5h-b2q3Tr9rgN3wcndYGlFczW8Gv8b68DrTlqW8KM51g3s7p7yW3v5qs53mLl1JW8xXyZR8BwWKQW3zc8T43TWNGQW17QkgG8mFVcgW5tLDpR3RmpcTW42f8zy8hM_lTW8zTqQc8jLcy4W5QTYWk43HzNTW8tDXwr5w5w9tW8rTz3K42ktrbN91tpRlrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbH6VyqXXV5Ckm-mVq45Kk4c-1SPW7Y2gG_8s3HjrW41S03g7LKvqkW9j8PFQ3b2t2dN87WppYFg07xMvrzhx3_BXhdfm8MR11) and get your first 6 months for 20% off. [Don’t QuickBooks without it →](N31Sl9WbpYG2W22zcQ288csfZ0/*W1XYHrM3NBxgXVL0ylY276zfM0/5/f18dQhb0Sjvf8XJ93YW2R-v8d5VQHwBW6bJB_h51DpTKW4R4DFq57mvFqW3BJFQw4P4b2MVH-TTW3ptNVgW5YNBr61h2f2lW1bpDkT3fmbVPW1ksTY470fl6pN7PrCqyc_5kwW2StQ5c6DL0NPW36tPcC2HFHJBW2GFmQX6yBYw5N1-ZrKHThftTW6mvv1m5K_zXKW3lj2tv3blhRkW3Xk6rx8m_BxNW5h-b2q3Tr9rgN3wcndYGlFczW8Gv8b68DrTlqW8KM51g3s7p7yW3v5qs53mLl1JW8xXyZR8BwWKQW3zc8T43TWNGQW17QkgG8mFVcgW5tLDpR3RmpcTW42f8zy8hM_lTW8zTqQc8jLcy4W5QTYWk43HzNTW8tDXwr5w5w9tW8rTz3K42ktrbN91tpRlrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbH6VyqXXV5Ckm-mVq45Kk4c-1SPW7Y2gG_8s3HjrW41S03g7LKvqkW9j8PFQ3b2t2dN87WppYFg07xMtRgk83_BXBf7_W12n11) --------------------------------------------------------------- In Case You Missed It [How to find your billion dollar idea.](N31Sl9WbpYG2W22zcQ288csfZ0/*W8PvGd-11zc1KW6nTTTf99RkT60/5/f18dQhb0J5V3tJZ0V5QlYH8FJBRxW47cWMh1YZrJDF1X0zggp8CNW3R5hFj4cm2zwW4mKLS-4cQgwjW4fPfQf1JxwY5W1LzQ9j49HStVW1LwX9g3K8R8fW3z8QJh3F6bYFW3T1jTD3C9qJgW3T1McG3H90yqW3zgwY13H4RR7W3vfnk741QpM-W1S8vX34fRdgJW32yZ6v2-NcySW2nX1Ws1GjdNnW2PmfVZ2qLgPQW2WNzD42WNBvvW3DZ_NH49Np1MW4fRgd52-GR8yW3QD2pV2p5nTNW217t4x2sF3HCW4cLYPl2qDrmTW2t5Vgz41Y8qVW3R7gnr2nXXjPW3zkWrk1SrXZTW30dK5j45VdG5W2FVDyF3GWs57W1pKtp13_Vm4wDwlVXMvFpFTDk7H2zbspqW49M9mz49HS1MW3zd5Xf3T1f4SW2m40Kf3T0khsW67Cs9H17f7hvW72bz2Q8WLlVVW6J4r4M4NYf8wN72BP7B28QgnW8rmcYy197yDzW1MKRtv46wpBqf2dmM9Y04) Alex Kistenev — Co-Founder of Standuply — shares his own personal set of techniques to coming up with better ideas for a startup. [What’s my seed stage startup worth?](N31Sl9WbpYG2W22zcQ288csfZ0/*W165s9t4kLs6TW3w7ltN7z6q420/5/f18dQhb0Sjv98XJ9TCW2R-v8d5VQHwBW6bJB_h51DpTKW4R4LfR57mvFqW3BJFQw8Vm6N7W8h2zk-5mJnDnW6YHzwY9gpvndW5Z8lRP9gRJ7-W7NyhgJ79T-D6N8lwLHRJd5F-W5LqZt07vsFSxW85XJtF5lRXvxW2LKP3b7MsjrKW4PnKGd1_cJwXW6YH-KX1mc19hVYSX-57m_B1RW5c8d-S3785jyW3SQcbD35MY3-W5WPngK2VRnYlW1p88kM5cLDTTW1nts7R1nM0LVW4MhZx926kByZW37js536P9n7rW64Slwx4qXy0vM3bk4YSgnqXW251Lrj7fhZPTW3KlmTN7dtgfQW5shFpj8fcPhBW36bBkH3V1NgDW5wVMGc7cFpXnW3gqqGB2hgwZxW2llfC27_kCg2W8w68-s3ygvH8W8c3fNX5lq_06W1D9fCT7t5DQTW2Hmhss6yBF08W7B1tLK2-C18fW714h8Z1nxQz0W77Ttt_5y7xp3W5MpT9r7LXqHDVg2wZ17lWMMMW7rXrSJ4f28vsMVs7V_VmkM1f2dsVrc02) How can anybody possibly place a value on something that really doesn’t exist yet, while recognizing you eventually have to put a value on it? Mike Belsito — author of Startup Seed Funding for the Rest of Us — explains. [Came up with a great startup idea? What next?](N31Sl9WbpYG2W22zcQ288csfZ0/*W7fRNqz4B542yW3cHcGs7W8R8r0/5/f18dQhb0Sjv88Z99yqW5GYyXB2qwv31N32hk59K6YYNMf5tjCXD6prW7cmS1s8pCQ6vW7b_fPy1ngWs5W4vgKM197KzmVW2ybRTX98zZXmW69_67C50F4lSW7mWzqy51M6HvW61CxSL5C91SCW51MFLm6bwqqqW2JjVq94s2NvpW6R9mXh51MFmBW2mxhcq52rj7qW57-WqM3H_PtyW2DzCtR1yB_9TW6BtgkP6drbdVW7CZFBG67sbnhVKzlV57hqy9JVHfsmJ5lYH5qW72JXbP5LKLcHW1zGrhl82GlMRW7K-pw12btvQ1TCVPV569ppMW5K4k8Z8k9-SXW6wLSGT8gQhTnW2K8yvr8P9yVgW1y60ZD6D3R1FW7rvQQH8gnGsmW6jN7L65R9_9GW5SKS_X40G3R3W4fz4vd1NFfl4W8P4zkG2JbNchVRzWwG8q5y8bW60LmY63fQyhTW8s4bmx1PH4F5W714h8Z1nxQz0W77Ttt_5y7xp3W5MpT9r7LXqHDVg2wZ17lWMMMW7rXrSJ4f28vsMVs7V_VmwwNf4dkZQQ02) Neeraj Joshi, Head of Product at Spinny — India’s largest dedicated portal for pre-owned cars — outlines 6 key steps to validate your business idea. Thanks from the Startups Team, [Startups-employee-avatars_Wil-1] Wil Schroter Founder, CEO and Startup Sensei [Startups-employee-avatars_Ryan] Ryan RutanCMO and Man with the Golden Podcast Voice [Startups-employee-avatars_Ben] Ben SheidlowerSenior Copywriter and Part-Time Food Photographer Startups.com, 1322 Manning Parkway, Columbus, OH 43065, USA, (800) 997-9714 [Unsubscribe]( [Manage preferences](