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socialoxygen.io
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andy@socialoxygen.io
Sent On
Mon, Feb 28, 2022 11:57 PM
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...this one strategy landed the biggest whales Hey, it's Andy stopping by, There is one specific off
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...this one strategy landed the biggest whales Hey, it's Andy stopping by, There is one specific offer that when made to a cold prospect has resulted in yes every single time I used it! I know you're probably thinking that's BS Andy. There's no way to get that kind of positive response from cold outreach. Let me explain and I think you'll see it's obvious why it works so well. So lets stick with the Dental niche since it's my forte. In the last email I spoke about the Zero Rejection Method using the value first approach by appealing to their greed gland. It works like a treat, however there are some clients you need a slightly different approach to get them hooked. These Clients are the bigger players who are your Whales, that if landed, can lead to a big flow on effect of their colleagues. Like opening the floodgates. In the Dental world these people are the ones who run the study groups and are major influencers in their network. One perfect example was my biggest whale Dentist who had multiple practices (healthy 8 figure business) and wielded huge influence... You get him, and you are taking your partner for Lobster dinners... whenever you want! As a rule this Dentist doesn't take calls from Reps or any sales/marketing type folks... His practice manager Kate had that locked up tighter than a fishes butt. So I knew there's no point even trying the offer I mentioned in the last email. This is where a bit of research to find their real pain point is priceless. Without going into detail, turns out his big push at the time was for Implants and to bring on a couple of specialists in his practice. So what I did was to create the MOST valuable thing that fit this need and that's to generate a number of implant leads via ads (whatever it took!), and offer those leads to his practice for no charge on the condition he considers letting me send more his way. Boom! I get a call from Kate his PA giving me a 7 minute time slot to talk, so of course I grab that with both hands. It's amazing how much you can spell out in 7 minutes when there's this many zero's hanging on it. Think about it for a moment, what's on his mind most of the time and biggest pain point? ...How to get more implant patients and build that part of the practice. Of course there's a lot of detail I can't get into in this email but the strategy worked for me every time. You're not asking them to buy your stuff straight up, you're giving them the most important thing for their business, leading with awesome value BEFORE asking for any sale. Ask yourself how many businesses do you know would knock you back if you approached them offering to send them some leads at no cost just to check you out? ...Ah, none! Keep in mind this strategy is more for the higher ticket clients, AND it's another reason why specializing in a specific niche pays off so well. Here's the thing, I've never seen anyone that I know of teaching these strategies especially in the Dental niche. Wanna learn more how I built this to 587 Dental clients? [Just hit this link]( to let me know you're interested and I'll keep you in the loop. There's nothing to buy or Optin for. Talk soon, Andy Co-Founder @ Social Oxygen . . . for support please contact us at:
Email: support@localoxygen.com.
Tel: (602) 635-7666 . . . [Unsubscribe]( Business Oxygen Group (Creators of Social Oxygen and Local Oxygen) 9831 E. Bell Road Suite 110 Scottsdale, Arizona 85260 United States 1 (888) 755-4409
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