The Recipe for Perfect Content Creation

Follow these guidelines the next time you create content.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Issue #55 | September 12th, 2023 Are you curious about how I learn to do new things quickly and efficiently? If so, it would be extremely helpful if you could spare a couple of minutes to answer this survey. [Click here to take the survey, and you might get featured in my new book!](​ Hi, It's Pat! A student of mine recently asked me, “Pat, how would you define PERFECT content?” My response? “Don’t strive for perfection, strive for progress. Create something that’s more valuable for your audience than the last thing you published.” Apparently, this wasn’t good enough, so he immediately fired back with: “Okay, but if you had a formula for creating perfect content, what would that look like?” It seems like we’re always looking for the perfect formula for everything, but more often than not, there isn’t one. However, there is a perfect formula for content, and I’m about to share it with you. Let’s get unstuck… QUOTE OF THE WEEK “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer THE STORY After over 2,000 podcast episodes, 1,500+ blog posts, and nearly 1,000 videos published since I began creating content in 2008, I have learned quite a bit about what works and what doesn’t. Here are my 5 rules for creating perfect content. Perfect content… #1 Speaks the same language as your target audience No matter what platform you create content on, you must speak the same language your target audience uses. No, I don’t mean if they speak English, then you should too (I mean, that’s kind of a given). Instead, you must familiarize yourself with the words your audience uses to describe their problems. You need to use the same kind of language that your audience uses to express their hopes, wishes, and dreams. You need to name and describe the obstacles, challenges, demons, and doubts better than your target audience does. As Jay Abraham once said, “If you can define the problem better than your target customer, they will automatically assume you have the solution.” #2 Evokes an emotion Information is freely available everywhere, so the only way to connect with your audience through your content is to evoke some kind of emotion. Whether you make a person laugh, cry, get angry, feel joy—whatever the emotion is—that’s when you know you’ve made an impression worth talking about and remembering. The best way to evoke emotion is to learn to tell a great story, one that follows the next rule… #3 Relates to your audience When your audience sees that you have gone through what they are going through, you become more believable and relatable. Too often, I see content creators separating themselves from their audience by overloading their audience with information. The more you can show that you were once in the trenches too (or still there with them), the more likely you are to create content that evokes emotion. #4 Vision casts Great content inspires a future that’s exciting. You have the ability to paint a picture of what that future may look like for your reader, listener, or viewer. Describing a desired future, and explaining how you’ll help them get there, earns you a subscriber and creates a strong rapport. Besides your own journey, sharing how others in your community fought metaphorical dragons to get to the other side can be even more powerful for vision casting. #5 Engages Getting a person to consume your content is a waste if they take zero action. It’s also a disservice to your audience. No, you can’t get everyone to take action, but we can definitely all do a better job of getting a person to engage. What are the first steps and how do we make them doable? That’s the question we need to answer for our audience. CALL TO ACTION Speaking of a call to action, try using these rules as a guide for your next piece of content: S: Speak the same language E: Evoke emotion R: Relate V: Vision cast E: Engage And finally, as always, SERVE. You got this! SPONSORED BY THE CREATOR NETWORK Grow Your Newsletter Faster Without Working Harder Are you tired of spending hours on social media or relying on algorithms to grow your newsletter audience? Look no further than The Creator Network - the ultimate solution for scaling your growth without all the busy work. At ConvertKit’s Creator Network, we believe that creators should support each other in their growth journeys. That’s why we offer a collaborative approach to newsletter growth, where you can recommend and be recommended by fellow creators in our community. As you work together to attract new subscribers, you’ll see your newsletter audience grow like never before. And the best part? When your fellow creators gain new subscribers, you gain them too! It’s a win-win for everyone. Join The Creator Network today and start growing your newsletter audience the easy and collaborative way! [Grow Your Newsletter]() SPI NEWS AND EVENTS We work hard at SPI to remain unstuck and consistently provide you with the best ways to support your business. Check it out: Having a podcast is one thing. But a successful podcast? That's where the real challenge lies. Join us on September 19th at 11 AM PT for our Podcasting the Smart Way webinar, presented by Pat Flynn. Learn monetization tactics, unlock the secrets of the podcasting algorithm, discover how to get your show noticed, and much more. [Click here to automatically RSVP and add the event to your calendar.](​ Struggling to select the ideal podcast topic for your show? We'll guide you through the process. We've carefully curated a list of 101 engaging podcast topics to fuel your creativity and drive your motivation. Crafting high-quality content for your podcast can be challenging, but with the right ideas, your voice can truly shine. [Read the full list here](=) and let inspiration take the lead. Say goodbye to business delays and embrace efficiency! Today, you can adopt a customized solution that encompasses all your KPIs within a streamlined system, enabling you to effectively manage risk, gain accurate forecasts, and improve profit margins. [Click here to download NetSuite’s free and effective KPI Checklist]()—don’t miss out on this exciting opportunity to revolutionize your business. DAD JOKE OF THE WEEK A cheese factory exploded in France… Da brie is everywhere! Did a cool person forward you this email? [Sign up here for free](. Want to reach over 125,000 entrepreneurs? [Become a sponsor](. 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