Threads... it’s going to happen again (better be ready!)

Don’t let FOMO lead to a massive time suck.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Issue #47 | July 18th, 2023 Hi there, it's Pat! 👋 At this point, it’s been about 2 weeks since Threads debuted, the new “Twitter-like” social media platform by Meta that connects to your Instagram account. Whether you got on the bandwagon immediately or not, I’m not going to tell you whether you’re right or wrong. I’m also not going to try to convince you to join, and I’m not going to tell you you’re wasting your time on it, either. Instead, I’m going to ask you a question… Did you have a plan? A plan? For what? A plan for when a new platform or technology enters the scene and the wave spreads so quickly, it hits you in the face before you know exactly what it is. ChatGPT was the most recent “mass adoption thing,” and before that, Clubhouse felt the exact same way during the pandemic. If you join or take action just because others are doing it, the consequences can be tremendous. The time you could waste without even knowing it could hold you back from making progress, or worse, put you behind even more. You need a plan for moments like these. I’ll share mine, and then you can come up with a plan of your own. Let’s get unstuck. QUOTE OF THE WEEK “Failing to plan is planning to fail.” - Alan Lakein THE STORY Threads is not the last social media platform or “big tech thing” that’s going to make massive waves, so it’s important to be prepared. Like paddling out to go surfing, waves can hit you hard and push you back, or you can push your board down and let the wave fly over your head, only to re-emerge above the surface and continue to move forward. The trick is, how do we know what waves to take and which ones to let pass us by? FOMO (fear of missing out) is a real thing, and I think we all can understand that feeling of not wanting to get left behind. In business specifically, there’s fear around the possibility of missing a chance to become an early adopter and take advantage of an immediate opportunity. With that said, I wanted to equip you with what I had to learn myself, the hard way — questions to ask yourself that behave as filters. A filter not only keeps what you want and removes what you don’t, it also slows you down just enough to get to the good stuff (if there is any). That’s the purpose of these questions. When a new “thing” makes waves, ask yourself the following: 1. If I were to use this, how would it actually help me, if at all? This question needs an honest answer. Are we just looking at yet another shiny object, or is it something that could be proven useful and worth your time? 2. If I were to use this successfully, what am I measuring to determine that success? If we don’t know what to measure, we don’t know whether it’s working or not. By determining what to look out for, we’ll be able to decide whether it’s worth our time. 3. Could the success measured mentioned in #2 be achieved with any platforms or tools I already use? Imagine you’re hoping to use Threads to grow your email list (which is something you can measure success against, too). Good. However, if you determine that you could also grow your email list with your current social media platforms, but you’re not, what’s to say this new platform will be any different? Is it different, and if so, how? If that’s hard to answer, then you likely won’t experience anything different with the new “thing.” What needs to change, perhaps, isn’t the platform that you’re on, but what you’re doing on the platforms that you’re already on. Because remember, when you say yes to something new, it means that you’re also saying no to something else. All of these questions are here to challenge you — if you still feel Threads (or any other new platform or tech) is worth your while to trial, there’s nothing stopping you from trying. Which brings me to my final question… 4. How long will I give this until I assess whether or not to continue? For me, for a brand new thing, it’s usually 1-2 months. I want to give it a real chance (if I deem it worthy), but I also want to have a hard deadline so I know when to move on if it’s not successful for me. ​ CALL TO ACTION ​ Ask yourself the questions I outlined and see where your answers lie related to Threads (or any other “thing” that comes out in the future). Here are the questions one more time: 1. If I were to use this, how would it actually help me, if at all? 2. If I were to use this successfully, what am I measuring to determine that success? 3. Could the success measured mentioned in #2 be achieved with any platforms or tools I already use? 4. How long will I give this until I assess whether or not to continue? All the best, and good luck! ​ SPONSORED BY CLICKFUNNELS Struggling to Get a Constant Flow of Customers? Test-Drive ClickFunnels For 30 Days FOR FREE!!! ClickFunnels is the #1 tool small business owners and entrepreneurs use to attract a constant flow of customers to a website or store and turn them into happy paying customers. And right now, you can test-drive ClickFunnels for 30 days completely free! ClickFunnels gives you everything you need to build, launch, and scale a business online from scratch, including websites, funnels, analytics, pre-built templates, cart pages, email automation, courses, membership areas, and much much more! No coding or tech experience required either! Our fun drag “n” drop platform means literally ANYONE can build a business online. Click below to grab your limited time, Pat Flynn exclusive, 30-day free trial of ClickFunnels and you’ll be on your way to growing your business online faster and easier than ever before. [CLICK HERE!](=) SPI NEWS AND EVENTS We work hard at SPI to remain unstuck and consistently provide you with the best ways to support your business. Check it out: There is a lot to catch up on since the Income Stream — Pat’s daily YouTube show — ended it's 365-day run back in 2020! Chat with Pat and have some fun in a live Q&A event on Monday, July 24th, at 10:00 AM PT (1:00 PM ET). [Add the event to your calendar here.](​ Large email list? Small email list? Doesn’t matter. Everyone can benefit from this free, live training with Pat — July 24, 2023 at 12:00 PM PT (3:00 PM ET). When done right, email marketing can accelerate your business growth and generate a substantial amount of income. [RSVP here.](​ The Smart Passive Income Podcast is a proud member of the Entrepreneur podcast network! Listen to the show and search the backlog of over 600 episodes [here](=). DAD JOKE OF THE WEEK Bro 1: Hey Bro. Bro 2: Yeah Bro? Bro 1: Can you pass me that pamphlet? Bro 2: Brochure. Did a cool person forward you this email? [Sign up here for free](. Want to reach over 125,000 entrepreneurs? [Become a sponsor](. [Link to SPI's Website](=) [Link to SPI's Twitter Account]( [Link to SPI's LinkedIn Account]( [Link to Pat Flynn's YouTube Account]() You are receiving this because you signed up for Pat Flynn’s newsletter at [smartpassiveincome.com](=). If you'd like to adjust which emails you receive or update your name and email address, click here: . If you'd like to stop receiving all emails from SPI, click here: . No hard feelings. 10531 4S Commons Drive, Suite 524, San Diego, CA 92127