2 Steps to a Worry-Free Pitch

Two high-impactful lessons on pitching (selling) with none of the ick.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Issue #41 | June 6th, 2023 Hey, it’s Pat! Pitching is hard — and I’m not talking about baseball (although that’s definitely hard too). I’m talking about the kind of pitching you do when you’re selling something. You know: it’s that icky feeling you get when you mention the price of your product, or the thought in your head that your audience will run away, subscribers will unsubscribe, and there will be pitchforks. Lots of pitchforks. (Wait, is that why it’s called a pitchfork?) Pitchforks aside, in this newsletter, I’m going to share two things I’ve learned that I think about every time I pitch something to my audience. If these two things don’t align, then it’ll be very difficult for me to genuinely sell something and avoid having to take three baths just to wash the ick off. Let’s get unstuck… QUOTE OF THE WEEK ​“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.”​ — Roy Bartell THE STORY I used to be extremely scared to sell things. The timidness came into play because I was so used to just giving things away for free on my blog and podcast, and because oftentimes when I was sold to (especially online) I always felt like I was just being used. I didn’t want my audience to feel the same, so I avoided selling altogether. Avoiding problems isn’t the best way to solve them though, which is why I’m grateful for two mentors I’ve had in my life: Chalene Johnson and Michael Hyatt. Chalene and Michael both taught me a lot about business, and they each gave me an important lesson to take forward when it comes to selling anything. Let’s start with Chalene. Chalene taught me that you must believe in what you’re selling. You have to be so confident in your offer, that whatever you’re selling is the best solution out there for your audience. If you don’t believe it, there’s no way your audience will believe it. You don’t just pretend, you know for a fact. This means that before you pitch anything, you must prove to yourself that yes — this thing works, and this thing can help people. This way, there’s no doubt in your mind it’s worth the price you’re asking for, and there’s no doubt in your mind that it works. This is why I often teach the 1:1:1 strategy: - Find one person in your target market. - Find one problem they need help with. - Solve that problem with one solution. This way, you’ll get to a proven outcome sooner and channel that experience into your sales copy, messaging, and most importantly, your sales energy. That’s what Chalene taught me. You need sales energy, which comes from knowing for a fact that what you’re offering is legitimate and will work. Then there’s Michael. Michael taught me the power of having your audience ask you for the solution you already have. In other words, if you make your audience aware that your solution is what they’re missing, then it doesn’t even feel like a sale at all. It feels like a natural part of the conversation you’re already having. For example, at the end of 2014, Michael’s blog and podcasts helped me realize why I didn’t reach a lot of the goals I set out to achieve at the beginning of the year: I didn’t have a good plan going in. I thought to myself: if only I had something that could help me plan my year out for 2015, then I’d be all set. Well, Michael soon launched Best Year Ever, which became a program I paid four years straight for because it was truly so helpful and fit into the exact need I knew I had. In my emails and in my webinars, I do my best to help the audience realize what they need and what’s missing, and that we at SPI already have those solutions for them (mainly inside of our [All-Access Pass](=)). It’s been incredible to see the results of that messaging, all thanks to a little change to the story in my head, and realizing what it actually means to sell. Selling is a service, and it can be done in a way where everyone wins. That’s the kind of business I love to do. CALL TO ACTION Think about your next pitch (or one you know you need to make, but have avoided because of… pitchforks), and do a quick gut check on how you feel about it. Ask yourself if you believe in what you’re offering. If not, how do you get to a point of belief where it’s something you know will work and can have the utmost confidence in? Think about how you set up the pitch — is there anything that can help a person on the other end realize they need what you have to offer, even before you pitch it? When you do that, selling doesn’t feel icky anymore — it feels rewarding, satisfying, and of service. You got this. SPONSORED BY CONVERTKIT ​Unlock the Potential of Your Business: Sponsor the Unstuck Newsletter​ Are you looking to reach a motivated audience of entrepreneurs and business owners? Look no further than the Unstuck newsletter, the trusted learning and development ecosystem for online entrepreneurs. With over 124,000 subscribers and an average open rate of 37%, your message is sure to be seen and heard by a highly-engaged community. ​ As a sponsor of Unstuck, you’ll have the opportunity to showcase your brand and products to a targeted audience looking to take their business to the next level. Whether you’re a startup looking to generate buzz, or an established brand seeking to increase sales, Unstuck provides a unique platform to connect with an engaged community of entrepreneurs. ​ With a variety of sponsorship opportunities available, from banner ads to sponsored content, Unstuck can help you tailor your message to meet your specific goals. And with the credibility and trust that comes with being associated with the Smart Passive Income brand, you can be sure your message will resonate with this community of online entrepreneurs. ​ Don’t miss out on this opportunity to unlock the potential of your business. [Sponsor This Newsletter]() SPI NEWS AND EVENTS We work hard at SPI to remain unstuck and consistently provide you with the best ways to support your business. Check it out: ​Learn How to Create Your Own Online Course.​ Creating an online course is one of the best ways to create a passive income stream. It doesn’t have to be difficult, and selling one doesn’t have to be sleazy. Join Pat in this special webinar to learn a three-step roadmap to creating an online course people want, selling that course to those people, and automating it for profitability. It all goes down June 14th at 12:00 PM PDT. [RSVP here.](=)​ ​Join Our June Networking Event!​ Free community networking next week, Wednesday, June 14th from 11:00 AM – 12:00 PM PDT! Connect with members of the SPI Pro community and the SPI team, learn about each other’s businesses, and make new connections. [Click here to automatically register]( (don’t forget to add the Zoom link to your calendar.) ​Become an All-Access Pass Member and Unlock Our New Course!​ For everyone who wants to know how to launch a community that is set up for success, we have exciting news! SPI and Circle have partnered in creating the Community Business Blueprint course, which will take you through everything you need to consider when launching (or auditing) a sustainable community. You’ll learn how to identify the best community model for your circumstance, and how to curate a new community (or modify an existing community) to best suit your business strategy. It all goes down in the All-Access Pass, so [sign up today!](=)​ ​ DAD JOKE OF THE WEEK ​Big sale on rowing paddles at my local shop…​ ​It’s quite an oar deal.​ Did a cool person forward you this email? [Sign up here for free](. Want to reach over 125,000 entrepreneurs? [Become a sponsor](. [Link to SPI's Website](=) [Link to SPI's Twitter Account]( [Link to SPI's LinkedIn Account]( [Link to Pat Flynn's YouTube Account]() You are receiving this because you signed up for Pat Flynn’s newsletter at [smartpassiveincome.com](=). If you'd like to adjust which emails you receive or update your name and email address, click here: . If you'd like to stop receiving all emails from SPI, click here: . No hard feelings. 10531 4S Commons Drive, Suite 524, San Diego, CA 92127