Opening back up [Smart Digest]

[The SMART Digest: Useful content, powerful tools, and exclusive deals from Pat Flynn and Smart Passive Income] Hi, {NAME}! It's pretty quiet around here as the team and I continue work on new projects and produce quality content for you, but I have to say I'm excited the world seems to be opening back up. I'm praying for health and safety as we all start to mingle in public again. Let's continue to keep each other safe! Have a great week, and stay strong #TeamFlynn! Pat Flynn, Founder and CEO SPI TIP Email Marketing Make Sure the Right People Are on Your Email List When it comes to your email list, think about quality, not just quantity. It is a sexy thing to say you have 100,000 subscribers, or even 10,000 subscribers, and promoting numbers like this can have a marketing benefit. But the benefit of having a big list is limited when all you’re doing is growing it with more people who aren’t that interested in what you’re talking about. The most important thing is to ensure you’re attracting the right kinds of subscribers. Many people are being dishonest when they claim to have lots of subscribers, because many of those subscribers may not be in their target audience. For example, some people run contests where they give away something popular but generic (like an iPad) in exchange for email addresses. You can massively grow your email list this way . . . but you’re going to end up with a ton of people who are only joining your list to win the iPad. When you eventually try to get them to open emails down the road, many of them are not going to engage with you. That’s because they’re not the right fit for your business. You have to think about why people should want to subscribe to your email list. Don't ask people to subscribe to your email list just to get your newsletter. Even if the newsletter contains “exclusive” content, it’s still just more information. You’re essentially saying, “Hey, please subscribe, so I can send you more emails.” You need to provide a clear, relevant incentive for people to sign up. Then, when they open that first email you send, and every email after that, they will continue to see the value in subscribing to your list. (If you don’t know exactly what to send people once you’ve started building your list with the right kinds of subscribers, check out the Email Marketing Cheat Sheet, SPI's free guide with ten different templates you can use to send compelling emails that will help you engage with, learn from, and deliver value to your audience). [Click here and we'll send you the Email Marketing Cheat Sheet automatically.]() ​ Free Webinar to Help You Get The Most Out of Email Marketing Email marketing is the most important tool for your business in 2021. Join us on March 23rd at 1:00 p.m. Pacific for a FREE 90-minute webinar with Pat, who will share 5 powerful email strategies that will help you get the most out of your email marketing efforts. You’ll learn: - How to grow your email list. - What to do with your subscribers after the sign-up. - How to plan an email campaign for promotion. - And how to think about automation, segmentation, and autoresponders. Click the button below to automatically register for the webinar. [REGISTER NOW]( ​ NEWS AND UPDATES SPI 463: Behind the Scenes: My New Hobby YouTube Channel (and How I Pulled It Off) Starting off in a brand-new space can be hard for anyone but there are some strategies and mindsets you can use to optimize your approach. Today's episode is going to break it down for you talking about my new YouTube channel . . . in the Pokemon card collecting space. Also, make sure you stick around until the very end: we've got a very exciting announcement for you about the future of the Smart Passive Income Podcast. [Listen Now](=) AP 1159: How do I Effectively Coach and Monetize My Brand & Run a Virtual Event? Today we have physical therapist Aaron LeBauer on the show with a couple of critical questions. For one, how can he get more time back by delegating or reevaluating some of his revenue-generating responsibilities? How can he further monetize his brand? And what about virtual events — how can he make sure his are a success? There's a lot to talk about today with some hard-hitting takeaways, so let's dig in! [Listen Now]() Want to Start Your Own Membership Community? Here are 5 Ways to Ruin It. Membership communities are all the rage these days. Industry data confirms that digital communities are becoming a critical business pillar. But unfortunately, many communities are launched, and then fizzle out. Why? Because of lack of strategic planning. In this week's blog post, Jillian Benbow, our SPI Pro Community Experience Manager, writes about the importance of strategy and consistency in helping your community to thrive, and 5 common mistakes that could cause it to tank. [Read Now](=) ​ Announcing SPI Podcast Premium Pass: An paid podcast subscription with exclusive content We're excited to offer a new listening experience to the SPI audience with the SPI Podcast Premium Pass! We teamed up with our friends at Supercast to build an exclusive feed that gives you the same episodes you know and trust, plus new content you won't find anywhere else—all without ads. For just $5/mo, you get: - All episodes of the SPI Podcast, published a day before they are publicly available - Ad-free listening experience - Exclusive, subscriber-only episodes that go "backstage" with SPI Podcast guests (starting in April) And, you’ll be supporting us directly, so we can keep producing valuable content that helps you grow your business, including podcast episodes. Click below to learn more and sign up for the SPI Podcast Premium Pass. [LEARN MORE](=) ​ (Some of the links mentioned above are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.) --------------------------------------------------------------- See you next week! P.S.: Your target audience is already buying products that help them. Why not generate an income by becoming the one to recommend them? Check out the [Affiliate Marketing Cheat Sheet](=). ​ --------------------------------------------------------------- = = --------------------------------------------------------------- To unsubscribe from The SMART Digest, click here: [The SMART Digest Unsubscribe](. To unsubscribe from ALL Smart Passive Income emails, click here: [Unsubscribe](. Did I call you by the wrong name at the top of this email? Help me out by updating your profile: [Update your profile]( SPI Media, LLC, 10531 4S Commons Drive, Suite 524, San Diego, CA 92127