E-News - Marrying website design and lead gen

[ ] Updated 'Improving results from your website' guide [View this in your browser]( [ ] [Smart Insights]( [About]( [Premium Membership]( [Contact Us]( [ ] Digital marketing essentials [ ] 31st May 2019 [Y]( rundown of this week's guide updates, tips and articles A website's design has to incorporate a variety of creative and technical aspects in order to generate leads and sales, including: - Visual design - User experience - Content - Marketing persuasion - SEO Our updated ['Improving results from your website' guide]( contains everything you need to make a success of your website, with examples of best practices from across the B2B, e-commerce, travel and financial services sectors. Following this update, all members can now sample the introductory chapters of the following 7 Steps guides: - ['Improving results from your website' guide]( - [Digital marketing strategy guide]( - [Google Ads strategy guide]( On the blog, we're looking at [the psychology of shapes in website design](. From the stability of the humble square to what is inferred from the direction of lines, shapes instantly define our perception of a brand. The snap judgements we make about a webpage take place in under 50 microseconds, so your website's design is crucial in making the right first impression. The Smart Insights team [Visit The Blog]( [ ] [Recommended Articles](#) [The impact your content marketing mistakes are having on your brand]( In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in… - [Read the full article](. Posted 1 hour ago – [Best practice advice]( [Customers prefer the human element when it comes to customer service]( Posted 19 hours ago – [Chart of the Week]( [Is this common mistake affecting your GDPR opt-in rate?]( Posted 23 hours ago [7 useful tools for every step of your influencer marketing campaign]( Posted 1 day ago – [Influencer Marketing]( [Google search update and LinkedIn ads tab - News roundup]( Posted 5 days ago – [News]( [View Latest Articles]( [Smart Insights Expert Membership]( [Latest Premium Member Resources]( [Img_1] [Improving results from your website guide]( [Img_1] [GDPR and ePrivacy briefing for marketing professionals]( [Img_1] [Digital marketing models guide]( [Img_1] [Q2 2019 online marketing benchmarks statistics compilation]( [Img_1] [Digital marketing strategy guide]( [Learn More]( [ ] Weekly member resource updates [ ] updated premium resource! [Improving results from your website guide]( [Improving results from your website guide]( How will this 7 Steps guide help me and my business? It's difficult to get the right balance on a website between the visual design, user experience, content, marketing persuasion and SEO. Many businesses fail since they don't use a balanced approach, creating an experience which fails many visitors and fails to generate the leads and sales it could. [Download Sample Guide]( [Improving results from your website guide]( [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [gp]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in when you joined as a Basic or Premium member of [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd