E-news: 6 steps to better performing campaigns

Hi {NAME}, Did you know... June is the month our members download the most campaign planning resources? To help you kick-start your campaign planning, we've updated our most popular guides and templates on all things campaign. Updated: Campaign planning template Business Starter and Pro Members can now access our latest [campaign planning template](, based around a 6-step structure to build targeted campaigns that drive towards your business objectives: Goal setting, target audience, key messages, media, assets, and execution. How do you compare? Which parts of your marketing mix are underperforming? Starter and Pro Members can use our [June 2024 Online marketing benchmarks statistics compilation]( to look for improvements. Google's 2700+ Secret Algorithm Since we shared news of a possible leak in e-news last week, Google has now confirmed the details were true. With so many commentators getting stuck into the data this week, you can now use one of many [public ranking factors lists]( to research and clarify the most important attributes for your business. ​​​ Is social media the new Google? A report by [Forbes](has uncovered that 47% of Gen Z are more likely to use social media to search over Google, compared to just 7% of Baby Boomers. Future of digital marketing survey 2024 Help us benchmark how AI, MarTech, and Insight improve digital marketing effectiveness with our [Future of digital marketing 2024 survey]( - now live! 5 survey completers will win a copy of Digital Marketing Excellence: Planning, Optimising and Integrating your online marketing by Dr. Dave Chaffey and PR Smith. RACE technique: A-Z of ChatGPT We've updated our popular Free Member resource, [ChatGPT Prompt Cheatsheet for Marketers](. Like any tool, there are best practices for its use, and we hope this updated guide will help highlight them for you. ​​​​​​ Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.